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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657528
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Caprylic/Capric Triglyceride, Hydrogenated Polyisobutene, Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrosperum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Synthetic Fluorphlogopite, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tin Oxide, Tocopherol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Skinny Tube Nostalgia Made Modern
[I received this product in exchange for my honest review] I'm really impressed at the quality and pigment of this lip balm. It glides on, buttery smooth, without any issues and feels extremely lightweight. I feel like I'm being sent through a time machine with the signature vanilla scent as as wel...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
386 results
Great product!
[I received this product in exchange for my honest review] This is such a great little product! A little goes a long way. It doesn't feel overly take or sticky, it isn't overly pigmented, and it smells delicious! It makes my lips feels silky soft after it's faded. I have a hard time finding a lipstick that I like, but this tinted lip balm is actually the perfect solution. Just a hint of color, and nourishing for the skin. I am very happy with this!



Glossy, Glittery, and Moisturizing
I received this product in exchange for my honest review.The Anastasia Beverly Hills Kiss Theory Lip Balm is such a beautiful lip product. It keeps my lips soft and moisturized while adding a pretty touch of sparkle with its glitter finish. I love that it feels comfortable on the lips without being too sticky, and the shimmer gives a fun, glossy look that's perfect for everyday wear or dressing up. The packaging is also sleek and easy to carry. It's a great choice if you want a hydrating lip balm with a little extra shine and glam.

Amazing
[I received this product in exchange for my honest review] I really love this lip balm. The texture is smooth and comfortable , and it glides on effortlessly . It keeps my lips feeling soft and moisturized without being sticky . The color is beautiful and perfect for everyday wear . The packaging also feels very elegant and luxurious !!!
Lightweight hydration for soft, healthy-looking lips
[I received this product in exchange for my honest review] I've been loving the new Kiss Theory Lip Balm. It keeps my lips feeling soft and hydrated without feeling sticky or heavy. Very comfortable to wear, it last me a few hours, great for a balm. An easy everyday essential for keeping my lips smooth and moisturized


Perfect consistency
I received this product in exchange for my honest review. Kiss theory lip balm has the perfect shade and durability between a balm and a lipstick. The texture is so smooth and applies smoothly. It has a hint of sweetness scent.