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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657516
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire De Candelilla, Squalane, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I honestly loved it!
[I received this product in exchange for my honest review] I've been trying the Kiss Theory Lip Balm by Anastasia Beverly Hills in the shade Silk, and I honestly loved it. The first thing that caught my attention was the packaging. It has such an elegant and glamorous look, with that beautiful gold...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
748 results
So smooth
[I received this product in exchange for my honest review] I wore this during a trip to some of the shooting locations of a certain popular show. This is a beautiful lip balm that left my lips feeling super soft and hydrated. There is no taste and feels great on.
Pretty color
Easy application, great pigment and compact design make it perfect for on the go and everyday use. Color is pretty and lasts all day. Does not feel sticky.
High shine
I received this product in exchange for my honest review. This lip balm is just like a gloss in stick form. It's a little translucent, high shine, and compact. It's not sticky at all. I do prefer a colored balm to be a little more opaque, but I overall recommend it.
My new go to lip balm!
This lip balm is very nice and smooth and keeps my lips soft and moisturized for hours, its very comfortable didnt leave a sticky feeling at all. Cleanup was very easy and quick. Nice compact size to throw in a clutch or a pocket. I will definitely recommend this cute lip balm!
The Only Balm For Me
I want a tinted balm that doesn't make me look as if I'm made up. I want a balm that kinda looks like…nothing but better :) this is it. This is what I've been looking for. I bought Vellum, Enigma, Tempted, and Twirl. After the lid is removed, it's as thin as a cigarette, and I love that. The shades are buildable and I appreciate that however, I am in love with how they look when they're applied evenly, and softened by patting with my finger. They make me appear as if I've had all my water today. I'm writing a longer publication on how much I love these - that is how much I love them. The scent is familiar and comforting, the packaging is classy, and the shades I chose do precisely what I wanted which is to allow me to simply look like me, but healthier. I'm excited to see how others like the more dramatic shades. But as for the natural ones - I adore this product. I am in love.