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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657520
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Iron Oxides (CI 77491, CI 77499), Blue 1 Lake (CI 42090)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Skinny Tube Nostalgia Made Modern
[I received this product in exchange for my honest review] I'm really impressed at the quality and pigment of this lip balm. It glides on, buttery smooth, without any issues and feels extremely lightweight. I feel like I'm being sent through a time machine with the signature vanilla scent as as wel...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
512 results
I would buy this product again!
The Anastasia Beverly Hills Kiss theory lip balm In Fizzy Has a gorgeous lip balm appearance with a subtle shimmer. The application is so smooth and non-sticky making perfect for every day suitability.

My New Favorite Brown Lip
This has quickly become one of my favorite brown lip colors. The formula is creamy, lightweight, and very comfortable to wear. It applies evenly, has excellent pigmentation, and gives my lips a smooth, polished look. I also love that the shade is versatile enough for both everyday wear and a more glam makeup look. Definitely a lipstick I'll keep reaching for!
A nice, sheer balm
[I received this product in exchange for my honest review] This was a nice lip balm. It glides on so easily and makes my lips feel so soft! The color isn't super deep, rather a sheer sheen. I do wish it lasted longer --- it comes off far too easily when drinking anything. Even without drinking or eating, it seems to only last for a couple of hours.
My new favorite lip balm!
Wow this product is so amazing, the packaging is small and sleek. The color is beautiful and leaves my lips looking hydrated without feeling sticky! It lasts all day and doesn't have a strong scent

Compact and Pigmented
[I received this product in exchange for my honest review] The his theory lip balm feels incredible. This is a really small lip balm that fits easily into your tiniest purses. I love the size, but the color options are beautiful. I am wearing the shade silk and it is beautiful slight peach nude color. It feels really hydrating on my lips and just makes them look more moisturized.