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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657510
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Blue 1 Lake (CI 42090)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Best of balm and gloss
[I received this product in exchange for my honest review] Kiss theory is supposed to have the look of a gloss with the benefits of a balm. I was surprised how small and slim the tube was, but don't let the size for you. The lip gloss applied beautifully with smooth, even coverage. I applied a cou...
Most Helpful Critical Review
Hydrating Lip Balm with a Natural Tint
[I received this product in exchange for my honest review] I've been using the Anastasia Beverly Hills Kiss Theory Lip Balm – Phantom, and overall I like it. The balm comes in a sleek, compact twist-up tube that's easy to carry in a purse or pocket and feels sturdy and luxurious. It contains about 3...
203 results
Effortless experience
[I received this product in exchange for my honest review] Easy application, glides on effortlessly and makes as big of an impact as lipstick. Once it was applied it stayed there for hours and wiped off easily with a makeup wipe when I was done for the day.
Nice bold little lippy!
[I received this product in exchange for my honest review] This is a lovely little lip stick. I like how small and sleek the packaging is. It is very moisturizing and feels like a lip balm and lipstick all in one! I did have to apply a few times in order to get a good solid color transfer, which doesn't bother me but is good information to have!
Gorgeous creamy color
[I received this product in exchange for my honest review] Anastasia Kiss Theory lip balm in Enigma is pure love! So creamy, plush and hydrating with gorgeous glossy color that feels light, not at all sticky. The perfect swipe and go lip treat. Love, love love it! It's a great price too for a luxe product!
Beautiful shade and application
I received this product in exchange for my honest review. This is a great quality product! The packaging is very pretty and of good quality. The color that I tried was gingerline and it was a very pretty mauve neutral. This product applies more like a lipstick and it leaves what feels like a creamy balm on your lips with a pop of color. I would definitely recommend this product!
Nice shine
[I received this product in exchange for my honest review] I received this product in exchange for my honest review. This is one of those lip products that actually does what it claims. It goes on smooth and comfortable with good color payoff and a nice shine without any of that sticky feeling you get from a lot of glosses. My lips felt hydrated and looked fuller without it feeling heavy or sliding around. It sits right in the middle between a balm and a lipstick which makes it really wearable for everyday. The shade range is good and it lasts a reasonable amount of time for the formula type.
