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Anastasia Beverly Hills Kiss Theory Lip Balm
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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657532
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Red 7 Lake (CI 15850), Iron Oxides (CI 77491), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I honestly loved it!
[I received this product in exchange for my honest review] I've been trying the Kiss Theory Lip Balm by Anastasia Beverly Hills in the shade Silk, and I honestly loved it. The first thing that caught my attention was the packaging. It has such an elegant and glamorous look, with that beautiful gold...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
954 results
Good
[I received this product in exchange for my honest review] I love the consistency and hydration of this lip. It has a really pretty pink you that's compliments my skin tone. It keeps my lips hydrated all day long. 
My go to lip balm
[I received this product in exchange for my honest review] I am very pleased with this lip balm. I got the shade vellum and it works perfectly for when I want to wear something without being over the top. The balm keeps my lips super soft and moustourized and also adds that touch of color to my lips. The packaging is sleek and elegant making it perfect for retouches on the go.

Pink & Sparkly
[I received this product in exchange for my honest review] I got to try the color Fizzy which is a bubblegum pink with glitter and I'm obsessed with how pretty it looks. It's the right amount of color without looking overpowering. It's a versatile color option and applies smooth. The glitter is not gritty and cannot be felt. It is a gold based glitter which I love more than when products have the silver sheen. The lip balm feels comfortable on my lips and doesn't transfer easily which I appreciate. It lasts quite a while and reapplication is easy. Packing is very sleek and compact enough you can take with you anywhere. My only gripe with this product is how thin the tube is, it's not much bigger than the diameter of an eye/lip liner pencil, however, this may be more of a personal opinion. It doesn't necessarily impact how it's used.


Such a pretty shade (Fizzy)
I received this product as a complimentary in exchange for an honest review. I absolutely love it! It's a beautiful light pink shade with a hint of shimmer that gives my lips a gorgeous glossy finish. It feels so smooth and hydrating on my lips without being heavy or sticky. I love how it adds just the right amount of shine and color while keeping my lips feeling soft and moisturized. It's perfect for everyday wear, and I've really been enjoying it. Definitely a new favorite!


Rich balm
[I received this product in exchange for my honest review] I received this balm to try out and provide my review. I find it to be a really nice rich color, but the balm nature means that it does fade a little faster than some products. It feels great on my lips and doesn't dry them out.
