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Summary
Cushion the Kiss. A modern lip hybrid designed for effortless shine and color. The plush gel-balm formula delivers high-impact payoff, instant hydration, and a glossy finish with a lightweight, non-sticky feel that smooths the look of lips in one swipe for a kiss-worthy finish.
Features
- Plush gel-balm texture delivers cushioned comfort with zero stickiness
- Hybrid formula combines balm-like comfort with high-impact color and glossy shine
- Lightweight, flexible wear that never feels heavy, tacky, or slippery
- Glossed lipstick effect delivers rich payoff with glass-like shine
- Instantly hydrates and moisturizes lips with Hyaluronic Acid and Vitamin E
- Smooths the look of lips while delivering immediate moisture and lasting comfort
- Melts seamlessly onto lips, enhancing the look of fullness and volume
- The perfect balance of shine and pigment—more than a balm, lighter than a lipstick
- Designed for effortless everyday wear, from minimal makeup to full glam
- Easy swipe-and-go application for quick touch-ups—no mirror needed
- Sleek, pocket-sized packaging made for on-the-go
- Available in soft neutrals to bold statement tones
- Vanilla-scented
- Free of gluten, phthalates, mineral oil, alcohol, talc, sulfates and parabens
Key Ingredients
- HYALURONIC ACID: Helps hydrate and visibly plump for fuller-looking lips
- VITAMIN E: Helps nourish and soften for smooth comfort with antioxidant benefits
- CANDELILLA WAX: Helps enhance payoff, shine, and smooth glide
Item 2657527
HOW TO APPLY:
Twist up only a small amount of product---do not overextend, as the component does not retract. The soft gel-balm formula is designed to glide effortlessly and may break if too much product is exposed. Swipe across lips for instant hydration, glossy shine, and high-impact color.
PRO TIP:
Wear alone or pair with Lip Liner for a sculpted, defined look.
Diisostearyl Malate, Bis-Diglyceryl Polyacyladipate-2, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Polyglyceryl-2 Triisostearate, Caprylic/Capric Triglyceride, Polyisobutene, Hydrogenated Polyisobutene, Methyl Hydrogenated Rosinate, Polyethylene, Jojoba Esters, Phenyl Trimethicone, Vp/Hexadecene Copolymer, Fragrance/Parfum, Butyrospermum Parkii (Shea) Butter, Euphorbia Cerifera (Candelilla) Wax, Squalane, Microcrystalline Wax, Caprylyl Glycol, Ethylhexylglycerin, Tocopheryl Acetate, Limnanthes Alba (Meadowfoam) Seed Oil, Glyceryl Behenate, Hydrolyzed Sodium Hyaluronate, Tocopherol, Iron Oxides (CI 77491, CI 77499), Red 7 Lake (CI 15850), Titanium Dioxide (CI 77891)
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Skinny Tube Nostalgia Made Modern
[I received this product in exchange for my honest review] I'm really impressed at the quality and pigment of this lip balm. It glides on, buttery smooth, without any issues and feels extremely lightweight. I feel like I'm being sent through a time machine with the signature vanilla scent as as wel...
Most Helpful Critical Review
Too small for the price but it's a nice balm
I received a tube of Anastasia Beverly Hills Kiss Theory Lip Balm in exchange for my review. I chose the color Paradiso because I always gravitate towards coral pink colors and I felt most of the other color options were neutral or red based. I really like the brighter pop of pink of this shade. ...
676 results
Amazing everyday lip balm for work
[I received this product in exchange for my honest review] Balmy yet not overly sticky and much more pigmented than i had expected. For me, this works as the perfect everyday wear lipstick for work or casual lunch with friends. Yes, you will need to reapply after a meal, but i have always reapplied my lipstick around noonish so that doesnt really bother me. I know some people will wonder how this compares to Clinics Black Honey. I have both and ABH Kiss Theory is much more pigmented. Its also a bit more balmy imo. I have shade Blush Core which is a beautiful black cherry tone. Will definitely get a few other of Kiss Theory in different shades.
new staple!
[I received this product in exchange for my honest review] i love love loved getting to try this one! the packaging is so sleek and pretty, the color is gorgeous, the formula is so smooth. def gonna be a new staple in my routine!
The Perfect Lip Hybrid
[I received this product in exchange for my honest review] LOVE this balm!! It looks like I'm wearing lipstick but feels like chapstick. It's so smooth and not at all tacky. A little goes a long way so you can easily get color payoff. Also the packaging is an added bonus. It's so sleek and shiny. Has a twist up applicator so you don't waste any.
I love the color but…
[I received this product in exchange for my honest review] I really like this lip balm. I love the color and how easy it is to use. The color is very vibrant on my lips and I also like that it makes my lips all glittery and shiny. It is not hard at all to apply and is very easy to close it and store it in your purse or in a bathroom makeup cup. It's also good at hydrating my lips and making them feel smooth. The only things that I don't like is that I don't like is that it smudges and come off really easily (with little to no effort). I also don't like how much it is (the price) for how little you get. I definitely think that this should be half the price. Overall, I like this and while I also love the color and how vibrant it makes my lips look, I would only get this if I couldn't find an alternative for something similar to this.
Such an amazing lip balm
[I received this product in exchange for my honest review] Kiss theory lip balm is really nice. It looks like lipstick but it goes on nice and smooth and feels like it has a little gloss to it. I love that it's not dry and provides your lips with moisture to at it needs while giving it some color.