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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
moisturizing purple shampoo
Idk what it is about this formula but it makes my hair so silky + easy to detangle like no other purple shampoo. It's deep tinted and doesn't stain my hands post my full shower routine.
Great shampoo for blonde hair
Verified Buyer
I use twice weekly on my platinum hair and also use the conditioner in combination. Shampoo and allow some time before rinsing to banish unwanted brass tones. I've tried tons of purple shampoo and this is one of the better brands I've tried. Great results and not too drying as purple shampoo can be. Smells nice too.
Moisturizing purple shampoo!!!💜
Verified Buyer
Wash hair once a week to fight the yellow, does not dry hair out or mess with your toner.
Hair feels GREAT!
I've tried a few purple shampoos and they all leave my hair feeling dry and gross! This does not!!! I asked my new stylist what purple shampoo she suggested and I'm so glad I did! This left my hair feeling soft. Softer than a lot of shampoos I've tried! And it took out brass better than any other purple shampoo I've tried. It smells good. If you have blonde hair this is a must add to your routine. Highly highly highly suggest buying this!
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner after reading several great reviews. Overall it's a good product in my opinion but I have tried other purple shampoos & conditioners before using the redken that are slightly better than this wella brand. I regularly use purple shampoo & conditioner 3 times a week as I've heard if you use daily it can make your hair dry, Ive used these wella products a total of 4 times & left in for the max time it says on the bottle, I can still see some brassyness & I've used other products including the redken that took away the brassyness after just a couple uses. These products also do leave the lighter parts of my hair a very light purple color, I actually think it's pretty & I'm not sure if it's the shampoo, conditioner, or both but my hair does look shiny after using. I personally don't think neither shampoo or the conditioner smell all that great & I think for the price it should smell good, that is one issue for me when it comes to shampoos & conditioners is the smell which is why I never stuck with any other purple products before using redken. Honestly after I finish using this shampoo & the conditioner I'll probably continue my search to try a different shampoo & conditioner. I'd recommend this to anyone who is not worried about the smell & your hair looking lightly purple but if your like me & you like your shampoos & conditioner to smell nice then I suggest to pass on these wella products.