This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
BEST!
Verified Reviewer
Submitted as part of a free sample program
The is hands down, the best shampoo I've found for keeping my hair blonde. I've tried countless amounts of them, not one has came close to working let alone this good! My hair went from brassy & yellowish to a very toned blonde with nearly zero yellowness. And this was only after doing two uses about a week apart from each other! I highly recommend this! I did receive this complimentary but the views are my own.
I am so glad they made this product !
Submitted as part of a free sample program
I love Wella's blonde recharge shampoo! It makes my hair fresh and renewed and shiny. I got the conditioner as well! Double the thrill ! This shampoo was complimentary for testing purposes.
Much needed for my blonde highlights !
Submitted as part of a free sample program
I Love shampooing my hair with Wella's blonde shampoo. Idon't use it everyday so it could last longer. It makes my hair super refreshing and shiny!
Loved this!
Submitted as part of a free sample program
I've been loving using this shampoo for my colored blonde hair. It really helps tone out any yellow or brassiness in my hair. The only reason I really knocked off a star is for the smell. To me it smells like baby powder and I'm not a huge fan of it. Overall, this is a great shampoo and it does what it says it does. * I received this product for free from for my review. All opinions and thoughts are my own.
Great Brassiness Buster
Describe Yourself Type 3B Curly Hair with Blond Baylage
Submitted as part of a free sample program
For a purple shampoo, this product is really great. It's easy to use and eliminates Brassiness. I got a blond Baylage done 8 months ago that includes a lot of platinum color and this shampoo revived my color. However, it does contain Sodium Laureth Sulfate, which is a no no for curly hair. I will definitely have to limit my use of this product to once a month but I do recommend it to anyone who's looking for Brassiness removal without hair dry out. I received this product complimentary for testing purposes.