This Product |
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Main Benefit |
Helps eliminate brassiness and brighten blonde tone |
Adds instant color vibrancy |
Intense repair to strengthen hair |
Helps to lock in color & restore hair surface quality |
Lock in color and smooths hair surface |
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Secondary Benefit |
Refreshes color and leaves hair soft to the touch |
Protect color between salon visits |
Adds smoothness and reduces frizz |
Adds shine & strength to colored hair |
Creates a glossy effect on hair |
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Formula/Technology |
Color refreshing purple pigments |
Antioxidant shield |
Metal purifier & silk amino acids |
Metal purifier to protect hair from harmful metals in water |
Oleology Technology helps to protect against natural lipid degeneration |
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Recommended Hair Type |
Highlighted, Blonde/Silver |
Fine & Coarse Colored Hair |
Damaged Hair |
Colored & Damaged Hair |
For All Hair Types & Safe for Colored Hair |
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Summary
Wella INVIGO Blonde Recharge Color Refreshing Shampoo, for cool blonde tones, helps to fight brass and maintain the color of blonde tones.
Benefits
- For cool blonde tones refreshes and maintains the brightness and vibrancy of natural or highlighted blondes
- This purple shampoo prevents natural or colored blonde hair from yellowing and helps eliminate brassiness, leaving it soft to the touch
- Apply to wet hair and lather
- Leave for 3-5 minutes, then rinse thoroughly
- Use with our Cool Blonde Shampoo for maximum effect
Item 2541299
Apply to wet hair and lather. Leave for 3-5 mins, then rinse thoroughly.
Precautions: Contains hair colorants. Do not apply this product if: you have ever experienced any reaction after coloring your hair, you have experienced a reaction to a temporary ''black henna'' tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them.
Water/Aqua/Eau, Sodium Laureth Sulfate, Sodium Chloride, Cocamidopropyl Betaine, PEG-3 Distearate, Panthenol, Citric Acid, Fragrance/Parfum, Sodium Benzoate, Methylparaben, Tocopheryl Acetate, Propylparaben, Sodium Hydroxide, CI 60730/Violet 2, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Disodium EDTA, Benzoic Acid, Linalool, Hexyl Cinnamal, Benzyl Salicylate, Citronellol, Geraniol.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
Cool Ashy Blonde/Brunette
This product is hands down the BEST purple shampoo I have found; I have used 3 different ones for reference (Joico, Wella, and Kyn) and this is the only one that gives me what I'm looking for which is less brass all around. I have naturally light brown hair with goldeny blonde highlights and this sh...
Most Helpful Critical Review
good product but certainly not the best
I normally use the redken purple shampoo & conditioner as I like those best but those are a bit pricey so was trying to save a little money & try new purple products that were a bit cheaper that works just as good as redken brand & smell nice so I decided to go with this as well as the conditioner a...
139 results
Best Purple Shampoo
Submitted as part of a free sample program
I love this shampoo! I have been searching for a great purple shampoo to help with my brassy color and this is it! It smells great, and my color after use is perfect! I received this item to review.
Blonde for days!
Describe Yourself Processed hair in the salon
Submitted as part of a free sample program
I use this pretty much every time I wash my hair. I apply the shampoo lather it up and leave it in while I wash my body and etc. and then wash it out afterwards and then I follow up with the purple conditioner also and it turns out with great results! Perfect this summer season. I received these free for testing purposes
Would buy again. Smells great!
Describe Yourself Im always dying my hair, this stuff is amazing
Verified Reviewer
Submitted as part of a free sample program
This was a tester item for me through influenzer. I really did enjoy it. It toned my hair perfectly
Love this purple shampoo!
Submitted as part of a free sample program
This shampoo is actually effective! It works well at brightening your blonde and removing brassy tones! Highly recommend
I will not use another shampoo for my blonde...
Submitted as part of a free sample program
I've had platinum blonde hair for several years now. I've been using many different purple shampoos to keep the brassiness out of my hair. Since trying this shampoo and conditioner set I have not had any brass issues at all! I will never use another purple toning shampoo & conditioner as long as this is on the market! Hands down the best out there for sure. I was given these for free in exchange for an honest review.
