This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, dry color-treated |
Blonde or highlighted |
Frizzy, color-treated |
Fine, color-treated |
Very dry, dull color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Dryness, lack of moisture |
Brassy, yellow or orange tones |
Frizz, curl manageability |
Lack of volume, fullness, body |
Dryness, lack of shine |
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BENEFITS |
Moisture and softness |
Moisture and softness |
Neutralizes brass |
Smoothness and frizz control |
Body and fullness |
Softness and shine |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Jojoba, Green Tea, Sage |
Keravis, Astaxanthin |
Camelia, Shea Butter |
Wheat Protein, Eucalyptus Leaf |
Keravis, Golden Marula Oil |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Lavender, Bergamot, Mint |
Pear, Rose, Sandalwood |
Cocoa, Marshmallow Accord |
Pink Grapefruit, Wild Rose |
Dewy Pear, Ylang Ylang |
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Highlights
Summary
Pureology's Hydrate Shampoo is a moisturizing, sulfate free shampoo that deeply hydrates normal to thick dry, color treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565096
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Ask a QuestionQ&A
Showing 5 out of 251 Questions
- Q
Do these bottles come with a factory seal?
- Asked by SDDREAMER
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. Our Liter sizes (33.8 fl oz) are the only shampoo bottles that do come with a seal. We hope this helps!Was this answer helpful to you
- Q
Will this help with a dry scalp, especially in the colder weather?
- Asked by C
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
In regards to larger 33.8 bottle of Pureology does this product come with a pump to dispense?
- Asked by Mary
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Pureology liters. Our liter sizes do not come with a pump. Please click on the following link to see where you can purchase it separately: https://tinyurl.com/y4gjboqkWas this answer helpful to you
- Q
I have fine, dry, colortreated hair. Whats the best shampoo?
- Asked by Patty
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
Can I use this product on sew in hair extentions?
- Asked by Tiffany
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with hair pieces or hair extensions, we cannot provide you with usage information. We suggest you contact the manufacturer of that product and follow their advice.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2604 results
Moisture bomb.
Hair Type Very Curly Hair
The shampoo lathered very well it was creamy, snd smooth. My hair felt clean, yet moisturized not stripped and dry. It was easy to rinse out with no irritation. Combined with the conditioner, my hair felt amazing and it was easy to comb out. I have a 4B dye, dry texture hair.

Pureology Hydrate Shampoo
[I received this product in exchange for my honest review] Pureology Hydrate Shampoo is far more than a basic cleanser! It is a highly concentrated, professional-grade treatment that transforms your shower into a revitalizing aromatherapy session. This formula utilizes a rich consistency that creates a luxurious, creamy foam to gently lift impurities without stripping away essential oils. Shine for days! Paired with the matching conditioner, it is sure to leave your hair feeling incredibly clean, hydrated, and remarkably soft from the very first step.
A winter staple
Hair Type Wavy Hair
Disclosure: I received this product for free in exchange for my honest review. I've tested the Pureology Hydrate Shampoo multiple times, and overall it's been a solid addition to my haircare routine. The texture is great, it lathers well, and it has a pleasant, clean scent that isn't overpowering. I typically use this shampoo after a detox shampoo, and it does a really nice job of finishing the cleansing process—my scalp feels clean without feeling stripped. It also rinses out easily, which I always appreciate. My only complaint is the packaging. The flip-top can be a bit difficult to open, especially with wet hands. Aside from that, the formula itself performs well and feels high quality.
Brings that just left the salon feeling! Must have
Hair Type Wavy Hair
I received this product for free for my honest review! I absolutely love the Pureology Hydrate shampoo. Years ago, a stylist used Pureology on my hair during a salon visit, and I never forgot how amazing it smelled or how clean and healthy my hair felt afterward. Using it again brought back that same salon quality experience. I really appreciate that it's sulfate free, especially because I tend to get a lot of buildup in my hair. It cleanses thoroughly without stripping my hair, leaving it feeling refreshed, soft, and balanced. While it is more expensive than drugstore shampoos, I truly believe higher end hair care is priced that way for a reason. If it was more affordable I would use this brand all the time instead of only some of the time so I can make this laste. With continued use, I can see this making a real difference in the health of my hair.


Fresh and clean
Hair Type Straight Hair
[I received this product in exchange for my honest review] This shampoo has a delightful fragrance and works well for my hair overall. It leaves my hair feeling clean and fresh. This is the best shampoo I've ever tried! To be fair, I used to be the person who bought Pantene and didn't think twice about the brand of shampoo or the contents. I thought all shampoo was the same. And omg was I wrong!! This stuff is awesome, my hair doesn't get poofy and dry at the tips and then greasy at the roots, my hair looks amazing and I don't even need to wash my hair now for at least 4 days before it really looks greasy. It makes my hair look shiny and silky. I have really thick hair and it did not make it poof at all. I'm in love with my new hair!

