This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Lack of volume, fullness, body |
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BENEFITS |
Moisture and softness |
Body and fullness |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Wheat Protein, Eucalyptus Leaf |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Pink Grapefruit, Wild Rose |
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Highlights
Summary
Pureology's Hydrate Shampoo is a moisturizing, sulfate free shampoo that deeply hydrates normal to thick dry, color treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565096
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Ask a QuestionQ&A
Showing 5 out of 251 Questions
- Q
Do these bottles come with a factory seal?
- Asked by SDDREAMER
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. Our Liter sizes (33.8 fl oz) are the only shampoo bottles that do come with a seal. We hope this helps!Was this answer helpful to you
- Q
Will this help with a dry scalp, especially in the colder weather?
- Asked by C
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
In regards to larger 33.8 bottle of Pureology does this product come with a pump to dispense?
- Asked by Mary
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Pureology liters. Our liter sizes do not come with a pump. Please click on the following link to see where you can purchase it separately: https://tinyurl.com/y4gjboqkWas this answer helpful to you
- Q
I have fine, dry, colortreated hair. Whats the best shampoo?
- Asked by Patty
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. It is a moisturizing, sulfate-free shampoo that deeply hydrates normal to thick, dry, color-treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair. This shampoo helps to hydrate the hair, not the scalp. We hope this information is helpful.Was this answer helpful to you
- Q
Can I use this product on sew in hair extentions?
- Asked by Tiffany
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with hair pieces or hair extensions, we cannot provide you with usage information. We suggest you contact the manufacturer of that product and follow their advice.Was this answer helpful to you
Reviews
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by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2729 results
Gentle shampoo with a luxurious feel
Hair Type Straight Hair
This shampoo feels very gentle on my hair while still cleansing effectively. After washing, my hair feels clean, balanced, and noticeably softer, without that dry or tight feeling. The scent is refined and relaxing, giving my hair routine a calm, spa-inspired touch that I really enjoy.





amazing shampoo
Hair Type Straight Hair
[I received this product in exchange for my honest review] "I'm loving this shampoo! ✨ The consistency is creamy and luxurious, and it creates a rich lather that feels so high-end. 🛁 It's been amazing for my hair, leaving it super soft and hydrated. The effectiveness is clear from the first wash—my color looks vibrant and my scalp feels fresh. Plus, the durability of the scent and the moisture lasts for days! Highly recommend! 💜"

Such smooth hair!
Hair Type Straight Hair
[I received this product in exchange for my honest review] This shampoo was amazing! It lathers so well, a little bit definitely goes a long way! It makes my hair clean for days without getting greasy so it is very durable and has great absorption! It leaves my hair feeling so smooth and silky! Definitely would recommend and purchase with my own money!


Perfect hydrating shampoo
Hair Type Very Curly Hair
[I received this product in exchange for my honest review] Nice hydrating shampoo. Smells nice . Cleans with out stripping. Pretty purple color . The container I easy to open and close . I feel confident that I can get everything drop . Scalp feels clean and unclogged . A little goes a long way so be mindful with the lather . It comes out easy so I don't feel like I'm just cleaning endlessly. It gave a little slip .

Excellent shampoo but smells a bit too "herby"
Hair Type Wavy Hair
[I received this product in exchange for my honest review] Really excellent shampoo, lathers well, and cleaned my hair and scalp well. Nice thick texture, feels great quality. Only thing I don't love is the scent, a bit too "herby" for me but will continue to use the shampoo because of how excellent it performs and feels.



