Pureology
Item 2565096
Store & Pickup Availability
Pureology's Hydrate Shampoo is a creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair.
How to Use
Ingredients
Rated 4.52 out of 5 stars
4208 Reviews
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The funny thing is I started using this product before all the grey set in. Either way my hair is healthy, soft and manageble. Love this stuff! I think I'm finally going to stop wandering off looking for something better. I found the best product for my hair and my beliefs (animal testing is a no-no). :)
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even after rinsing. Protip: when buying premium hair products, buy from the source or an actual salon so that you're sure to get a legit product. I'm really bummed because this wasn't cheap. Would HIGHLY recommend the product, would NOT recommend buying it from Ulta.
5
Beach Banker from Myrtle Beach, SC
I love everything Pureology, especially Pureology Hydrate!
4
jules from nyc
I have wavy 2a/b hair and this shampoo makes my hair feel so amazing!! but it smells so weird and always makes me feel kinda nauseous but i'm kinda okay with it because it makes my hair look and feel amazing
1
Franky from OK
I used the shampoo and conditioner. It gave me dandruff.
Carpe Diem from Miami, FL
Pureology was recommended by my hairdresser over 8 years ago for treating my colored snd keratin treated hair. The shampoo well as the conditioner, have made my hair keep its color, strength, and keratin for months. I have thick, coarse hair and Pureology helps to maintain my hair healthy. I highly recommend this product.
Kim from Pueblo, CO
I have always loved Pureology products! Thank you for having them in stock.
Katie from ND
This is the best shampoo and conditioner I've ever used! My hair is so healthy, shiny, and silky smooth. The smell is also so nice, my scalp feels so clean and refreshed after. Most amazing shampoo and conditioner, I'll never try another one!
2
Not good in the long run from Salt Lake City
I have now gone through 2 full bottles of both shampoo and conditioner, and notice that I always have greasy looking hair- even on just washed hair. I also have noticed increased hair loss, which I didn't connect to the shampoo until reading all the reviews about hair loss. Was good at first but now I will have to find another brand.
Keg from Mexico, NY
wash my hair about 3 times a week...have used this shampoo for years...best I have found
Muffin mom from Okc
A little pricey.
Taylor from USA
It smells terrible, but the product works so well that I deal with it because of how great my hair looks afterwards. Beautiful and stinky
3
Mo from Chesterfield MI
I love the way it made my hair feel, but I cannot get over the smell. It's so strong and my hair will smell like it for days after a wash.
Tasha from Pittsburgh, PA
This stuff is horrible and made my hair fall out after the second use. Do not buy. Save your money and use something else. Please.
Lab lover from Brookfield Wisconsin
My daughter and I used to have really thick hair, both of us have been using this shampoo for almost a year. She started complaining about how her hair is so thin now and we chalked it up to hair colorings as she was going in often. Then I noticed my hair coming out while washing and the drain would have a good collection which I never noticed before. Checked some of the negative reviews and bam, seems to be common for some. I used another shampoo today and although hair came out I didnt see a big collection in the drain. I probably lost half of my head of hair as did my daughter! I read in a reddit review that an Ulta employee steered her away from this product for this reason, wish I would have been forewarned as well!
Blond from Texas
Once a week, 2 washes. Then hair treatment olaplex. Then style with Revlon blowdry round brush. I like that mu hair look shinier and less frizz. I dont like hair looks less bouncy and smell is not good.
Amy P from Chicago, IL
I was so exciting and looking forward to using this product line. Initially on use I did enjoy it for the smell, that a small amount goes a long way, and feeling clean/hydrated. But now with 3-4 months of use, I've realized it had REALLY worsened by dry scalp and I think my curls look less maintained now than before. Not sure if it just doesn't work for my hair type.
Daniella from New York
When I first began using Pureology, I was in love with all of their products! However, after about 7 months of using both the shampoo & conditioner, I noticed that I would lose an excess amount of hair in the shower & my scalp would be extremely itchy 24/7. I was so concerned that I immediately cut this combination of products out of my hair routine and saw a substantial difference. The dryness/itchiness subsided within my next wash using a different shampoo/conditioner and my hair stopped falling out so aggressively. If you can, definitely look for an alternative product :(
Ihavenoidea from Pittsburgh
I used this for a year because it made my hair soft and helped hydrate it. However, I have lost so much hair and only just recently realized it was because of this shampoo. So many people have had similar experiences as well. I noticed how much hair would come out in the shower, but afterwards when putting product in my hair I'd lose clumps of hair. Losing hair is not worth having soft hair from this shampoo/conditioner.
emmi from Las Vegas, NV
My hair-stylist recommended this product. I've been using this product about every other day or so for a little over a week and I can say in good faith that my hair has been restored and is feeling extra soft and smooth again. I am a firm believer in quality over quantity. The shampoo/conditioner is expensive but definitely worth it! I would 10/10 recommend.
mom2twokids from New Mexico
I use this product regularly and it keeps my hair from being unhealthy. I do a lot to my hair daily and this keeps it from getting damaged. It is very expensive but a little bit goes a long way!
TigerTeacher from Columbia, SC
I do not spend a lot of $ on beauty products except for Pureology Shampoo and Conditioner. My hair always feels thicker, fuller, and healthier when I use it. A noticeable difference in one shampoo. And, it only takes a tiny amount!
dontuseit from Delaware (DE)
In a matter of 5 months, I lost about half of my hair. My ponytail was becoming increasingly thinner, and I was having the worst itching on my scalp. I severely thought I was/am going bald. I never connected the increase in hair loss to this product until the other day I used a dandruff shampoo to get ride of flakes (which I never had before either, FYI), and my scalp felt good. And then when I put the shampoo on my hair after, my scalp started burning so intensely. I tried to ignore it until finally I stumbled across other people leaving reviews of the same problem. Please, do yourself a favor and DO NOT use this. All the money I've spent on doctors appointments, and blood work, and dermatology appointments and TIME! And no one could figure it out. Ugh, I wish I never used this product before ever. I'm crossing my fingers that my hair grows back because I had beautiful, long hair. Such a shame. Please don't disregard these comments, the products seriously RUIN your hair.
Kz from Alaska
While I am a fan of pureology when I purchased the shampoo and the conditioner, I noticed a lot of hair loss. It weighed down my hair and made my hair more greasy faster than normal. Idk if I got a bad batch but I stopped using it after two weeks, didn't finish the bottle and threw them away. I only wash my hair every 2-3 days. I noticed no more hair loss after I stopped using. Not everything is suitable for everyone, it's unfortunate.
Marlene from 92345
I am not allergic to anything but my face swelled up and had hives everywhere and I mean everywhere
Jen from Huntington beach
Love this shampoo and conditioner. Great for color and works well with my fine hair . Smell is refreshing
Shelley from Chicago
This product was recommended by my stylist and I've been using for years. I try to experiment with other cheaper options but always keep coming back to this one!