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FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara #1
FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara #1

 Hella Thicc Volumizing Mascara

$22.00

or

    Size:0.33 oz

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    Details

    Benefits

    • Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads
    • Ultra-black, longwear formula
    • The extreme volume creates an unreal dramatic lash effect
    • Sweat-, humidity-, & transfer-resistant
    • Tapered brush & full-bodied formula to coat, curl & lift lashes
    • Easily removable with Melt Awf Jelly Oil Makeup-Melting Cleanser

    Item 2639876

    How To Use

    HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application

    • Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes

    • This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip

    • It's buildable, so layer as much as you need to reach your desired effect

    PRO TIPS:

    • Apply one eye at a time to allow mascara to dry between layers for best application

    • Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.

    Ingredients

    Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Aminomethyl Propanol, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Polyester-4, Ethylhexylglycerin, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Iron Oxides (CI 77491, CI 77492, CI 77499).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

    Frequently bought together

    3 items

    Current Product

    FENTY BEAUTY by Rihanna

    Hella Thicc Volumizing Mascara

    Color

    LET'S BE BLUNT

    4.3(2056)
    $22.00

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    Current Product

    FENTY BEAUTY by Rihanna

    Hella Thicc Volumizing Mascara

    Color:

    LET'S BE BLUNT

    4.3(2056)
    $22.00

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    FAQs

     

    Is this mascara buildable for more dramatic volume?

    Yes, the formula is buildable so you can layer coats to reach your desired level of volume and drama.

    Will this mascara resist smudging from sweat or humidity?

    This mascara is sweat-, humidity- and transfer-resistant to help maintain lash definition throughout the day.

    What kind of brush does this mascara use?

    A tapered brush that coats, curls and lifts lashes to create a fanned, lifted effect.

    Is the finish intense or natural?

    The finish is ultra-black and intense, designed to enhance lash definition and create a bold look.

    Review Snapshot

    by PowerReviews

    2057 ReviewsWrite a Review
    88%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    No Pros
    Cons
    No Cons
    Most Helpful Positive Review
    It Does Give You Hella Thicc Lashes

    I received this product in exchange for my honest review This Fenty Hella Thicc Mascara definitely gives you fuller, hella-thicc lashes but I'm not completely sold on the technique. First off, the packaging is great fun, different, and creative. Second, they made this in a brown shade, which is wha...

    Versus
    Most Helpful Critical Review
    I would not buy this product again

    The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...

    1615 results

    I would buy it 100x

    Submitted 2 days ago

    By Marlin

    From NYC

    [I received this product in exchange for my honest review] I LOVE LOVE LOVE. It makes my lashes so long and look very thick almost like lash extensions. I would use it and buy it 100x if I could. I love the way it leaves my lashes.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Lengthens and curls

    Submitted 6 days ago

    By Runa

    From Illinois

    [I received this product in exchange for my honest review] It doesn't feel super heavy, and seems to curl my lashes forward. They do lengthen my lashes which is nice. I don't use mascara a lot so I need to try it a few more times for more thoughts.

    User submitted media
    Lashes

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Very good mascara

    Submitted 9 days ago

    By Ros

    From Conroe, tx

    I received this product in exchange for my honest review The packaging is so cute and with good quality. It feels very lightweight in my lashes and doesn't make my lashes down. It has a good finish and it is little bit dry. Very good mascara

    User submitted media
    I love box

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Intense volume

    Submitted 13 days ago

    By Luc

    From OKC

    [I received this product in exchange for my honest review] This mascara truly live up to it name. The formula has rich, creamy consistency that instantly give my lashes a full, dramatic appearance in just a one coat. Removal is surprising easy with cleansing balm.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Love this product!

    Submitted 15 days ago

    By Amber Zennie

    From Ohio

    I absolutely love this product! The wear is perfect and it lasts! [I received this product in exchange for my honest review] This is the best mascara I've ever used! It makes my lashes look so full and long! The look lasts but the best part is it comes off with makeup wipes and doesn't clump!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?