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FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara
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Summary
Build irresistibly thick and lifted lashes with every stroke of the longwear FENTY Hella Thicc Volumizing Mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.
Benefits
- Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads
- Ultra-black, longwear formula
- The extreme volume creates an unreal dramatic lash effect
- Sweat-, humidity-, & transfer-resistant
- Tapered brush & full-bodied formula to coat, curl & lift lashes
- Easily removable with Melt Awf Jelly Oil Makeup-Melting Cleanser
Item 2639876
HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application
Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip
It's buildable, so layer as much as you need to reach your desired effect
PRO TIPS:
Apply one eye at a time to allow mascara to dry between layers for best application
Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Aminomethyl Propanol, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Polyester-4, Ethylhexylglycerin, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Iron Oxides (CI 77491, CI 77492, CI 77499).
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FAQs
Is this mascara buildable for more dramatic volume?
Yes, the formula is buildable so you can layer coats to reach your desired level of volume and drama.
Will this mascara resist smudging from sweat or humidity?
This mascara is sweat-, humidity- and transfer-resistant to help maintain lash definition throughout the day.
What kind of brush does this mascara use?
A tapered brush that coats, curls and lifts lashes to create a fanned, lifted effect.
Is the finish intense or natural?
The finish is ultra-black and intense, designed to enhance lash definition and create a bold look.
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
It Does Give You Hella Thicc Lashes
I received this product in exchange for my honest review This Fenty Hella Thicc Mascara definitely gives you fuller, hella-thicc lashes but I'm not completely sold on the technique. First off, the packaging is great fun, different, and creative. Second, they made this in a brown shade, which is wha...
Most Helpful Critical Review
I would not buy this product again
The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...
1615 results
I would buy it 100x
[I received this product in exchange for my honest review] I LOVE LOVE LOVE. It makes my lashes so long and look very thick almost like lash extensions. I would use it and buy it 100x if I could. I love the way it leaves my lashes.
Lengthens and curls
[I received this product in exchange for my honest review] It doesn't feel super heavy, and seems to curl my lashes forward. They do lengthen my lashes which is nice. I don't use mascara a lot so I need to try it a few more times for more thoughts.

Very good mascara
I received this product in exchange for my honest review The packaging is so cute and with good quality. It feels very lightweight in my lashes and doesn't make my lashes down. It has a good finish and it is little bit dry. Very good mascara

Intense volume
[I received this product in exchange for my honest review] This mascara truly live up to it name. The formula has rich, creamy consistency that instantly give my lashes a full, dramatic appearance in just a one coat. Removal is surprising easy with cleansing balm.
Love this product!
I absolutely love this product! The wear is perfect and it lasts! [I received this product in exchange for my honest review] This is the best mascara I've ever used! It makes my lashes look so full and long! The look lasts but the best part is it comes off with makeup wipes and doesn't clump!