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Highlights
Summary
r.e.m. beauty flourishing lengthening mascara volumizes, weightlessly lifts, and won't flake. the tapered tip hits every lash, even the hard-to-reach ones.
Benefits
- lengthening
- nourishing
- easy removal
- vegan
- sustainable packaging
- 97% said the product was easy to layer and build without clumping*
- 94% said the product made lashes look instantly longer and lengthened*
- 94% said the product added additional length and volume to lashes*
- 94% said the product did not flake throughout the day*
- *in an independent study of 32 consumers
Formulated Without
- parabens
- D5
- microplastic
- silicone
- mineral oil
Features
- 2022 Allure Readers’ Choice Best New Brand
Item 2595462
01 for full-on length and lift, start with the wand at the base of your lashes and slowly sweep outward - from root to tip.
02 for flutter-worthy lashes, slowly zig-zag the wand back and forth as you drag it up, coating each lash from root to tip.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Acacia Senegal Gum, Synthetic Wax, Glycerin, PVP, Polybutene, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, Arginine, Palmitic Acid, Stearic Acid, Glyceryl Stearate, Rhus Verniciflua Peel Wax, Cellulose, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Vitis Vinifera (Grape) Fruit Extract, Plankton Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Sodium Benzoate, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Product Overall and Great Price
I am the type to use Loreal mascaras, so paying upwards of $15 per tube is something I don't really mind as long as it works. This works. Note: If you like a natural bristle brush, get the volumizing formula NOT this one. This one, the lengthening formula, has a thin plastic wand with a slight taper...
Most Helpful Critical Review
Nice for your natural look!
✨️ The mascara also falls into the lines of natural glam, not really having an overly insane formula that leaves you raving, but with a fairly reliable mascara that simply adds the normal dimension while also separating lashes. No lengthening or thickening here, but I do approve of the minimal clump...
810 results
I tried the r. e. m. beauty
Reviewed at
I tried the r. e. m. beauty lengthening mascara and it's okay, but not my favorite 😕 It does make your lashes look a bit longer and more separated, and the brush is good for avoiding clumps. It also feels lightweight, which is nice for everyday wear. But honestly, it's not very dramatic at all. If you like bold, full lashes, this probably won't give you that effect. It can also be a little inconsistent depending on how you apply it. Overall, I'd rate it a 5/10. It's decent for a natural look, but nothing super special.
Great Mascara I have used
Reviewed at
Great Mascara I have used thus far.
It's just the best
Reviewed at
It's just the best
Smudges
I got a mini version as a sample and it was a bit disappointing. It lengthens nicely, not clumly, but it smears, i get raccoon eyes at the end of the day.
Dry
Did nothing for the lashes