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Highlights
Summary
r.e.m. beauty flourishing lengthening mascara volumizes, weightlessly lifts, and won't flake. the tapered tip hits every lash, even the hard-to-reach ones.
Benefits
- lengthening
- nourishing
- easy removal
- vegan
- sustainable packaging
- 97% said the product was easy to layer and build without clumping*
- 94% said the product made lashes look instantly longer and lengthened*
- 94% said the product added additional length and volume to lashes*
- 94% said the product did not flake throughout the day*
- *in an independent study of 32 consumers
Formulated Without
- parabens
- D5
- microplastic
- silicone
- mineral oil
Features
- 2022 Allure Readers’ Choice Best New Brand
Item 2595462
01 for full-on length and lift, start with the wand at the base of your lashes and slowly sweep outward - from root to tip.
02 for flutter-worthy lashes, slowly zig-zag the wand back and forth as you drag it up, coating each lash from root to tip.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Acacia Senegal Gum, Synthetic Wax, Glycerin, PVP, Polybutene, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, Arginine, Palmitic Acid, Stearic Acid, Glyceryl Stearate, Rhus Verniciflua Peel Wax, Cellulose, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Vitis Vinifera (Grape) Fruit Extract, Plankton Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Sodium Benzoate, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great Product Overall and Great Price
I am the type to use Loreal mascaras, so paying upwards of $15 per tube is something I don't really mind as long as it works. This works. Note: If you like a natural bristle brush, get the volumizing formula NOT this one. This one, the lengthening formula, has a thin plastic wand with a slight taper...
Most Helpful Critical Review
Nice for your natural look!
✨️ The mascara also falls into the lines of natural glam, not really having an overly insane formula that leaves you raving, but with a fairly reliable mascara that simply adds the normal dimension while also separating lashes. No lengthening or thickening here, but I do approve of the minimal clump...
790 results
my fav mascara i wear
Reviewed at
my fav mascara i wear it everyday makes my lashes look so pretty and long
hands done my favorite mascara
Reviewed at
hands done my favorite mascara of all time
Feels really comfortable on the
Reviewed at
Feels really comfortable on the lashes!
i need 10
Reviewed at
I only use this mascara and no other! excellent
LOVE THE BRUSH!
Reviewed at
Hones I LOVED the bristles on the brush! Its not clumpy and reminds me of the maybelline mascara wands which I love! I wish it was waterproof but that's the only thing otherwise I liked it a lot!