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midnight black (bold black)In stock and ready to ship
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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
r.e.m. beauty flourishing lengthening mascara volumizes, weightlessly lifts, and won't flake. the tapered tip hits every lash, even the hard-to-reach ones.
Benefits
- lengthening
- nourishing
- easy removal
- vegan
- sustainable packaging
- 97% said the product was easy to layer and build without clumping*
- 94% said the product made lashes look instantly longer and lengthened*
- 94% said the product added additional length and volume to lashes*
- 94% said the product did not flake throughout the day*
- *in an independent study of 32 consumers
Formulated Without
- parabens
- D5
- microplastic
- silicone
- mineral oil
Features
- 2022 Allure Readers’ Choice Best New Brand
01 for full-on length and lift, start with the wand at the base of your lashes and slowly sweep outward - from root to tip.
02 for flutter-worthy lashes, slowly zig-zag the wand back and forth as you drag it up, coating each lash from root to tip.
Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de Candelilla, Acacia Senegal Gum, Synthetic Wax, Glycerin, PVP, Polybutene, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de Carnauba, Arginine, Palmitic Acid, Stearic Acid, Glyceryl Stearate, Rhus Verniciflua Peel Wax, Cellulose, Phenoxyethanol, Caprylyl Glycol, Hydroxyethylcellulose, Potassium Sorbate, Ascorbyl Palmitate, Tocopherol, Pentylene Glycol, C10-18 Triglycerides, Pyrus Malus (Apple) Fruit Extract, Tartaric Acid, Citric Acid, Citrus Limon (Lemon) Fruit Extract, Triticum Vulgare (Wheat) Bran Extract, Vitis Vinifera (Grape) Fruit Extract, Plankton Extract, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Sodium Benzoate, Black 2 (CI 77266) [nano].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great Product Overall and Great Price
I am the type to use Loreal mascaras, so paying upwards of $15 per tube is something I don't really mind as long as it works. This works. Note: If you like a natural bristle brush, get the volumizing formula NOT this one. This one, the lengthening formula, has a thin plastic wand with a slight taper...
Most Helpful Critical Review
Nice for your natural look!
✨️ The mascara also falls into the lines of natural glam, not really having an overly insane formula that leaves you raving, but with a fairly reliable mascara that simply adds the normal dimension while also separating lashes. No lengthening or thickening here, but I do approve of the minimal clump...
768 results
love it
works great at getting close to the eye without smudging stays on great without clumping. one of my favorite mascara. fair price as well.
LOVE
Reviewed at
I am a Too Faced Better Than S*x kind of girl. I have been using that mascara for YEARS. Safe to say, this is my new go to!
not worth it
just got this today, tried it out and only had it on for about 15 minutes before it made me look like I had raccoon eyes. it smeared and smudged all over my eyelids and under my eyes 😭
:bulb:౨ৎ :cloud:️ ☾☼ 🫧
Reviewed at
I like this mascara. it's pigmented and does lengthen the lashes quite well. the wand is thin making application easy. however, it can get quite clumpy which I'm fine with but if you're not a fan of clumping mascaras then this might not be for you. it is also quite small for the price and I ran out of product after three months but overall its a good mascara < 3 i wish ari would make a mascara that both lengthens, volumeizes and is water proof.
Save your coins
I got this for free thankfully because this is so bad want to give it zero stars. It does nothing unless you count guving you panda eyes, it flakes like crazy, and it doesn't give you any length really and if it does just give it like 20 minutes and it won't anymore.