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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Sustainable Packaging Brand
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof and flake-free
- Easy and gentle removal
Features
- Ophthalmologist tested and safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Layer two coats for more dramatic color payoff. To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Alcohol Denat., Glycerin, Synthetic Fluorphlogopite, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, Silica, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Tin Oxide, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Myristic Acid, Sodium Phytate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
74 results
My favorite
I've tried this brand, TooFaced newest one, and Tarte. Half magic was my 1st and is now my last. My lashes look longer and have more volume without clumping. I apply 3 coats waiting a little bit between coats. It doesn't flake and the removal is so easy and smoothe. The other 2 brands were horrible with flaking and the removal was as if I had regular mascara on. Half magic is literally just splashing some water on my face and one or two swipes of my hand or cloth, perfect!
Violet color and great formula
I just got this to try the violet color as a fun alternative to black but I'm so impressed by the formula that I might switch from my holy grail lash princess to this in black as well. It's not as volumizing as I'm used too but I think it can be built up with multiple coats. It doesn't smudge or flake one bit but removes so easily with just water. The violet color is so pretty but subtle and brings out the green in my eyes. I think it would be stunning on brown eyes. I also like the clear packaging.
Lengthens but smudges
While it does lengthens eyelashes, it also clumps. I found that it also smudges at the slightest hint of moisture, humidity or sunscreen.
Best Mascara of All Time
I have used dozens of brands of mascara over the years. Every single one has smudged under my eyes giving me racoon eyes and ruining my makeup. Not this one! This doesnt budge. Never a flake or a smudge. Gives me great length and definition and has changed my makeup game. Cannot recommend enough!
Same as ELF EXTNDR
Nice tubing mascara, does come off completely in tubes. Too similar to the ELF tubing mascara to justify spending more double. Not able to layer this either without crazg clumping, so you have to stick with 1-2 coats.
