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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2611487
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Violet: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Alcohol Denat., Glycerin, Synthetic Fluorphlogopite, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, Silica, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Tin Oxide, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Myristic Acid, Sodium Phytate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
91 results
Bright Surprise
Shocked to discover that this bright purple color looks black on my lashes. But it makes my green eye color brighter with it. No one has noticed the colored lashes but thought it was a liner or shadow change and enhancement. I recommend trying this!
Love
I really find this tubing mascara to be one of the best that I have tried. It makes my lashes look longer which is great since most of the other ones I've tried give nothing. It doesn't flake throughout the day or irritate my eyes. It also removes very easily, I'm not sure I would say in tubes, but no struggle on my part as I've had with some others. I have the black and brown ones. The brown noticeably looks brown, not just a black brown color. I'm very pleased, I want to buy one of the other colors next.
Mermaid Lashes
I love this mascara! The formula is long wearing, the color is vibrant on my medium brown lashes, and it's easy to apply. The color (I chose teal) is bold without being overbearing and it makes me look put together without needing eyeshadow. It's a whole look on its own. I feel like if a mermaid wore mascara, it would be this shade. Love, love, LOVE it!
Pretty but flakes like crazy
It's really nice as a lengthening tubing mascara, it's really natural looking and the colors are so pretty (minus brown but that's just because it's too light for me) but omg. I've never had a mascara flake into my eyes like this. Maybe it's too dry so I overcompensate and put a bunch on but I've cried it off all four times I've tried wearing it because it gets in my eyes. I don't have sensitive eyes at all but it hurt so bad, and then over the course of the day, it detaches from my eyelashes and gets all over my under eye area and it's just a mess. It comes off super easily which is nice at the end of the day but a little frustrating during.
Not worth buying IMO
I was shopping for new mascara and I asked the sales associate where lancome section was located. I've been wanting to try idole. Anyways she asked what i was looking for specifically in which i said mascara. She began to tell me about this new tubing mascara that did wonders for her. Needless to say she dold me on it. I dont like this mascara at all. It chunks up the more you layer. I didn't like the brush and the mascara chips fell into my eyes when wearing. No length or volume just bad all around! The price is a joke for junk!