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Highlights
Summary
The HALF MAGIC Eyelectric Extreme Lengthening Mascara is the ultimate mascara for extreme length and WEARABLE color. This ultra-defining tubing formula is clinically tested for flake-free, racoon eye-proof wear.
Benefits
- Extreme length
- 12-hour wear
- Racoon-eye proof & flake-free
- Easy & gentle removal
Features
- Ophthalmologist tested & safe for contact lens wearers
- Cap & vial are made with 30% post-consumer recycled materials
Item 2611487
Layer two coats or more for more dramatic color payoff.
To remove, apply warm water and use fingers to gently slide the mascara off the lashes.
Store your mascara in a cool and dark place to maintain the formula's vibrant color (away from heat and light).
Avoid getting product into the eye. If this occurs, wash affected area thoroughly with water.
Violet: Water (Aqua/Eau), Acrylates/Ethylhexyl Acrylate Copolymer, Glyceryl Stearate SE, Alcohol Denat., Glycerin, Synthetic Fluorphlogopite, Dimethicone, VP/Eicosene Copolymer, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera/Cire de carnauba), Stearic Acid, Butyrospermum Parkii (Shea) Butter, Glyceryl Caprylate, Phenoxyethanol, Ricinus Communis (Castor) Seed Oil, Tromethamine, Palmitic Acid, Laureth-21, Silica, PVP, Xanthan Gum, Sodium Dehydroacetate, Methylglucamine, Hydroxystearic Acid, Tocopheryl Acetate, Ethylhexylglycerin, Tin Oxide, Euphorbia Cerifera (Candelilla) Wax (Euphorbia Cerifera Cera/Cire de candelilla), Polyglyceryl-3 Stearate, Myristic Acid, Sodium Phytate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ultramarines (CI 77007).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Q&A
Showing 1 out of 1 Questions
- Q
Is this a tubing mascara?
- Asked by Caidyn
- Official Answer By Half Magic - Brand EngageHello! Yes, this is an amazing tubing formula that comes off with ease with water!Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Hands down the best tubing mascara out there
I've been using tubing mascara since they came on the market, whenever that was-- 15 years maybe? 20? I've literally tried them all, been faithful to a few. All mascara (including waterproof) gives me panda eyes unless it's a tubing formula. My complaint about most tubers is that even when I like th...
Most Helpful Critical Review
Too gooey on my lashes
While this tubing mascara does make my lashes look thicker and longer, it has some major problems that makes this one a no-go for me. - First, it goes on kind of sticky or gooey, so my lash comb cannot get between the lashes to separate them nicely. I have to clean the lash comb before I can do my ...
95 results
Great tubing formula
Perfect weight, not too heavy or too thin. It's not too wet like Milani or Cover Girl. The color is subtle, I got violet and it looked like something slightly off-black. Doesn't smudge or flake, no racoon eyes, and comes off easily with warm water
Wow!
I bought this on a whim and wow! The brown color is so beautiful especially on blue or green eyes. Didnt run or cause flaking. Would buy again
Update
After using this mascara consistently for 2 months, my lashes have started to fall out. I'll also say that I've noticed my lashes also are weighed down by this and I only do one layer. My lashes naturally curl up, so I've never really delt with my lashes falling down. A lash curler helps, but not for long. It could just be shedding, but it's a lot more than normal. I still think it's good for a tubing mascara, but perhaps there's something in here that my lashes don't agree with as I've changed mascaras and I'm not losing as many lashes anymore. It was really good at first, but not a favorite anymore.
High Hopes
I was excited to see a similar colored mascara to plum! The pigment is excellent & lasts 12+ hours. The applicator brush is rigid and poorly designed. If the applicator had a better brush that coats & volumizes the lashes, it would be my go-to! When I cleanse my face, it flakes off chunks making it difficult to remove. Overall, they nailed it on the color.
Bright Surprise
Shocked to discover that this bright purple color looks black on my lashes. But it makes my green eye color brighter with it. No one has noticed the colored lashes but thought it was a liner or shadow change and enhancement. I recommend trying this!