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Highlights
Summary
OUAI's Clarifying Detox Shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Item 2565432
Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount of shampoo in hands. Part hair using fingers and apply shampoo as close to the scalp as possible. Let set for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and added shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium
Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates
Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin,
Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate,
Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide,
Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol,
Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium
Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol,
Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 25 Questions
- Q
Can you also use this shampoo if you have extensions?
- Asked by Susie
- Official Answer By OUAI - Brand EngageYes! All of our products at OUAI, including our shampoos and conditioners, are safe for extensions, wigs, Keratin-treated, Color-treated, Brazilian blowouts, and chemically treated hair. We never use phthalates, sulfates or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Is it safe to use after smoothening treatment in hair
- Asked by KP
- Official Answer By OUAI - Brand EngageYes! All of our products at OUAI, including our shampoos and conditioners, are safe for Keratin-treated, Color-treated, Brazilian blowouts, chemically treated hair, wigs & extensions. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
will this work well with curly hair or no. my hair has been so awful from the dorm water and I saw clarifying shampoo helps, but my scalps sometimes feels weird when I use a different shampoo than my usual.
- Asked by r
- Official Answer By OUAI - Brand EngageYes, Detox Shampoo is suitable for all hair types and textures! It’s formulated to deeply cleanse the scalp and hair—removing oil, buildup, and hard water deposits with apple cider vinegar. We recommend using Detox Shampoo once a week, when your hair and scalp feel like it needs a deeper cleanse (scalp is oily, hair is lacking shine, curls have lost volume and/or shape, etc. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
- Q
Is this sulphate free? Got a Brazillian Blowout tratment and was told to only ise sulphate free shampoo
- Asked by ep
- Official Answer By OUAI - Brand EngageYes! We never use phthalates, sulfates or parabens in our products. All of our products at OUAI, including our shampoos and conditioners, are safe for Keratin-treated, Color-treated, Brazilian blowouts, chemically treated hair, wigs & extensions. As always, it's best to consult with your stylist before starting any new products.Was this answer helpful to you
- Q
Just got my hair done and its too dark Can i use this to lighten it up?
- Asked by Jamie
- Official Answer By OUAI - Brand EngageDetox Shampoo won’t lighten hair, but it does deeply cleanse and remove buildup from products, oil, and hard water minerals. If you're looking to fade or lighten freshly colored hair, we recommend checking in with your stylist for professional guidance. If you color at home, a sulfate-based cleanser can help gradually lift pigment more effectively.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
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Hair Type
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Turned my hair into a grease pot!
This product was recommended to me by the hair guru at my local Ulta store. I used it for over a month, thought it was fine but nothing great, and then I started noticing that with each wash, my hair was still greasy and oily. I actually spend over 20 minutes drying the same section of my hair wonde...
1142 results
Refreshing and luxurious!
Hair Type Wavy Hair
I was gifted by Ouai and love the way this shampoo feels and works on my hair! It smells amazing and feels luxurious. My hair feels healthy and fresh. I would recommend this if you have oily and thick hair!
Smells amazing
Hair Type Wavy Hair
Love this shampoo so much. Smells amazing & I've used it 4 times already & my hair feels so clean & smooth. Love it. Definitely gonna be buying the conditioner that comes with it!!!!!!!!!!!!! Gifted by ouai
Itchy
After using it twice it left my scalp itchy after a day. Terrible product
Such an amazing product!
Hair Type Straight Hair
I'm obsessed with this shampoo. It makes my hair feel so clean, and so soft. It has a gorgeous rose type scent, making my hair smell amazing too! i used to have a really dry, flaky scalp until i started using this shampoo once a week. Its amazing! Ive seen so much improvement in my hair! gifted by ouai

Shiny and effortless
Hair Type Straight Hair
I like using this product so far. It makes my hair super soft and shiny. I would definitely recommend it especially for your scalp. You feel so great afterwards. I received this product in exchange for a post #gifted by ouai