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DEFY DAMAGE |
YOUTHLOCK |
K-PAK COLOR THERAPY |
COLOR BALANCE PURPLE |
MOISTURE RECOVERY |
HYDRASPLASH |
BLONDE LIFE | |
Customer Reviews |
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Price |
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HAIR TYPE |
Processed, Color-Treated
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Mature, Dry
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Color-Treated
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Blonde, Highlighted
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Thick, Course, Curly
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Thin, Fine, Wavy
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Blonde, Highlighted
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HAIR CONCERN |
Damage, Split Ends, Breakage
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Dryness, Dullness, Brittle
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Fading, Damage, Breakage
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Fading, Brassy, Dullness
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Dry, Frizzy, Breakage
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Dry, Dull, Lifeless
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Damage, Brassy, Dullness
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BENEFITS |
Strength and Protection
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Bounce, Shine, Manageability
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Repair and Protect Color
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Neutralize Yellow & Warm Tones
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Moisturize, Soften, Shine
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Hydration, Shine, Lightweight
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Brighten, Nourish, Strengthen
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KEY INGREDIENTS |
Moringa Seed Oil, Arginine
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Collagen, Buriti Fruit Oil
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Keratin, African Manketti Oil
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Green Tea Extract, Arginine
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Sea Kelp, Jojoba Oil
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Sea Kelp, Coconut Water
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Monoi & Tamanu Oil, Arginine
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FRAGRANCE |
Apple, Tuberose, Sandalwood
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Cucumber, Gardenia, Warm Musk
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Pear, Apple, Cedarwood, Amber
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Citrus, Orange Flower, Musk
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Orange, Hyacinth, Vanilla
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Lemon, Green Apple, Coconut
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Nectarine, Jasmine, Vanilla
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Summary
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Item 2543143
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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