Product Reviews Rated 4.03 out of 5 stars
207 Reviews
Most Helpful Positive Review Defy Damage Shampoo and Conditioner For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times.
I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfied. They made my hair too greasy, too dry, or straight up just unmanageable. It was getting so bad that I was actually becoming irate over this. Where my hair is so fine, if I don't act strategically, I have to reap from the poor decisions for a long time until my hair can recover.
I decided to buy the large Joico shampoo and conditioner and figured I can usually tell after several uses if I like something, and if I don't, I'll take it back to my local Ulta to swap for something else.
First thing I noticed when using the shampoo is it takes VERY LITTLE product and develops a very luxurious lather. To me, this is a huge plus because I feel like with cheap products you have to use half the bottle.
Second thing I noticed was the smell. It does have a "salon" type smell to it, if that makes sense, but it is not overwhelming and is very faint once rinsed thoroughly.
Once I shampooed, I put the conditioner on my ends, and what is left on my hands toward my scalp. I let this sit while I do the rest of my shower routine. At the end of my shower, I rinse. Making sure I always thoroughly rinse the conditioner out because this can cause heaviness that people blame on the product instead of their poor rinsing skills. I immediately notice that my hair had an amazing hydrated feel to it. As my hair was air drying, there was no frizz to it what so ever. It had a very sleek feel to it. Once my hair was completely dry, it felt like silk. My ends and my roots felt like they were equally as healthy. Now this was a huge deal to me, but when I woke up the next morning, what is normally really bad frizz on back of my head from sleeping, I had ZERO bed head. Obviously this will range from person to person, but needless to say, I am in love with the overall experience with this shampoo and conditioner set. My frustration is officially gone and I can breathe easily knowing my hair is in good hands and no longer being compromised by other brands.
Most Helpful Critical Review Everything you do NOT want your hair to be Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immediately after I washed my hair. Super dry ends. I have fine hair that no matter what shampoo I use, I can easily run my fingers through it but not at all with this shampoo. My scalp all of a sudden is itchy and there is now dandruff out of nowhere, which I have never had a day in my life before this shampoo. I've used it twice, in case the first time was a fluke, but its been the same both times. A shame since the smell of this shampoo is so good! But I just cant use it.
Reviewed by 207 customers love the smell 5
ash from ohio
I'm not a shampoo snob but I've been looking for a good shampoo for a while. I really love how this one smells and feels. My hair is really dry and prone to breakage (lots of bleach damage) but so far it has been doing well with this shampoo.
Yes, I would 5
Ev from Florida
Love the feel of my hair after I use it! It's the best!
Not buying again 1
JK vMI from Michigan
I bought the sampler box and used it three times, twice with the conditioner and once with the masque.My hair definitely looked better, very shiny and made my color pop. Extremely soft, which is great but my fine hair then didn't want to hold a curl. Not a deal breaker there. The smell, however, is. This product smells like some horrible men's cologne the entire time, until I washed it with my normal Biolage Color Care shampoo. Will not use again for the smell alone, though reading other reviews really has me not want to use it, either. Hair thinning and loss? No thank you.
no. 1
makk from colorado springs
my hair dresser uses this and recommended that i buy it, it was great at first and my hair was soft and looked nice and the smell was great but after about 5 washes (i only wash my hair 2x a week) i started getting really dry and flaky scalp and a lot of hair started falling out , in the shower and when brushing or running my hand through. trying to find a shampoo to fix a problem i didn't have before i got this shampoo and conditioner set. don't buy this.
Love this product! 5
Amy from Irvine
Love Joico products. I love how the shampoo smells and how it leaves my hair feeling afterwards!
TERRIBLE hair loss & itchy scalp 1
Carolina from South Carolina
After a few months of using this shampoo and conditioner my hair loss was so severe I cried every time I washed my hair! My scalp literally was painful to touch and itched for days after each wash. Not thinking it was this product I had blood work and all completed. After I decided to look into the products I was using & reading reviews I decided to use a different product and OMG I realized it was 100% the problem! I bare lost any hair when using different shampoo. Please think twice for using this product for a long period of time. My hair use to be so full of volume and it's completely flat now & half gone!
Heat Styling Hero 5
Michigan from Michigan
I love this shampoo. I only use this shampoo if I am going to blow dry my hair (once a week ) . I would suggest not using this daily due to this having protein and too much is a bad thing. But fine hair needs protein and using this on a PRN basis is sufficient enough for this hair type.
Only product I will buy from now on 5
Missy from Ashland, Kentucky
Wanted to try something new to see if my color would stay longer and keep my hair healthy…this is my new favorite. Keeps my color longer and my hair shiny and healthy
Keep coming back for more 5
Ash from New Jersey
I love this shampoo, my hair feels softer And less dry when I use this along with the conditioner. I have straight medium thickness hair and it works great for me.
I would buy this product again 5
Tiffany from Rogersville, MO
It smells good and makes your hair so soft. I do not use this every time I wash my hair tho I use it about once a week
Great shampoo 5
Nan 32 from Fort Lauderdale Florida
I use the shampoo every other day for my color treated hair. It smells great and I like it.
It's ok but… 2
V from Massachusetts
I generally only wash my scalp with shampoo. This dried out my hair wicked bad, I started getting dandruff. I had to stop using it overall. As ya'll know it's expensive to not use the whole bottle. I also only washed my hair every 2 days bc it's thin
I would definitely buy this product again! 5
Memefor8 from Roanoke Virginia
I am using this product to help rebuild my hair due to damaging products and a massive change in diet because I needed to lose weight.
In love 5
Mrs4370 from Texas
I have zero complaints. The smell is AMAZING! I love the way the scent stays with you all day!
I've not experienced any of this hair loss some people are talking about… but y'all be sure you're shampooing/rinsing shampoo with warm water and then you're rinsing the conditioner with COLD water. Cole water closes the hair follicle and should prevent losing hair.
Hair fall, dandruff 3
KB from MD
Is it just me experiencing hair loss and super dry itchy scalp?? I used to love this brand since my stylist recommended this one, I always stock up whenever they go on sale… but I notice I'm having dandruff and super itchy scalp!
My go to 5
Claire123 from Chicago
I've been using this shampoo/conditioner for over a year now. I have fine, thin, colored, oil prone hair that tangles easily. At first i didn't think it was anything special but after a few weeks my hair totally changed, I am able to go longer between washes, my hair is smoother, and it has morw volume which is a huge win foe my hair as most shampoos either dry it our or cause frizz. The scent is strong but personally I like it so it doesn't bother me.
I would buy this again for sure. 5
Kelly from Indianapolis, Indiana
When I ran out I bought another brand and after one use of the other brand I regretted it! Immediately had to go to Ulta and buy this product. So glad it was on sale!!!
Instant difference 5
Anya from Alaska
I waited to leave a review until my 6-month mark of using this shampoo! Today is the day. I have a huge amount of color-treated fine hair that has always had tons of flyaways and breakage. No longer! I don't have any breakage whatsoever and very minimal flyaways. My stylist even commented on the difference. I see other reviews saying otherwise but I think it smells nice.
I wanted to give it a 5 star 3
sharon from Ky
I love this shampoo but omg..... the perfume smells last for days. No way does it need to be that strong. I am going yo try something else. The smell gives me a headache.
Greasy hair :< 1
Greasy hair from Arizona
I thought I'd love this product but unfortunately it leaves my hair super greasy and heavy. I have a lot of hair and it's long. Super expensive product to be totally dissatisfied with it.
loving this haircare line! ♡ 5
Becca from Napoleon Ohio
I'm a blonde who lightens my hair to ultimate platinum and occasionally for fun will add some pink highlights. My hair is also naturally curly. Needless to say my hair is damaged. I tried a sample of this shampoo and conditioner and fell in love! It leaves my ends bonded together and the rest of my hair silky, shiney, and soft!! To the NON-5☆ raters who complain about their hair falling out in clumps and being dry and breaking- that's because you most likely are rinsing the conditioner out with hot water- that's a huge NO! NO! You only SHAMPOO and rinse your hair in hot water, and ALWAYS CONDITION hair, let sit for a couple of minutes and then RINSE IN COOL WATER! As cool as you can stand it! Hot water opens the hair cuticles and allows for thorough washing and acceptance of the conditioner, once the conditioner is on your hair and has soaked in you rinse it out with cool water to close the cuticles back up and hold in the conditioner for softness, and once closed it allows for easy combing without tangles and results in shiny silky never frizzy beautiful healthy looking hair. Remember hot water opens so if your rinsing conditioner with hot water you may as well skip conditioner all together because your wasting it. opened hair cuticles result in dry frizzy tangled hair that combs out in clumps. Always rinse any brand of conditioner out with COOL water! ♡
Clumps of Hait 3
Michelle from Idaho
My hair felt nice at first but then my hair started falling out in clumps. Everytime I showered, brush or even touched my hair I had handfuls of hair. Please do not buy if you care about your hair!
Horrible! 3
Stephanie from Florida
I bought the shampoo and conditioner and it completely ruined my hair. After a few weeks of use, my hair became super dry and brittle and was falling out in clumps any time I washed or brushed it. It will take years to repair the damage and breakage, thanks joico.
Hair loss and drying 1
Ashley from Texas
Got this and the conditioner a few weeks ago, since starting my hair comes out in clumps in the shower, gets ratted in knots, barely brushable and this product is super super drying. 10/10 would never recommend to anyone. The smell is also horrible.
Results in 1 wash 5
Michelle from Orlando, FL
My hair stylist told me to use this product and at first I only bought a travel size to test it out, but I am hooked! After just one wash I could immediately tell a difference in how soft my hair was. Absolutely 10/10 recommend.