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Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

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Joico Defy Damage Protective Shampoo

$26.00

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Size:10.1 oz

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Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543143

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

Frequently bought together

3 items

Current Product

Joico

Defy Damage Protective Shampoo

Size: 10.1 oz
$26.00
Joico

Defy Damage Protective Shield to Guard Against Thermal & UV Damage

$28.00
Joico

Defy Damage Protective Conditioner

Size: 8.5 oz
$26.00

Sponsored products

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Q&A

Showing 5 out of 28 Questions
Q
What's the difference between the Defy Damage Protective Shampoo and the Defy Detox Shampoo?
Asked by B Lit
Official Answer By Joico - Brand Engage
Hi B Lit! Thanks for your question. The Joico Defy Damage Detox Shampoo includes a clarifying formula that dives deep to leave hair and scalp feeling clean while being gentle on color, without leaving hair feeling stripped or dry. We recommend the Joico Defy Damage Detox Shampoo to be used twice monthly to keep hair free of product and hard water buildup that can leave it feeling rough and looking dull. The Joico Defy Damage Protective Shampoo is a gentle daily cleanser that swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant color. Hope that helps clarify! ✨💕Was this answer helpful to you
Q
I used to use the color endure. Im disappointed its no longer available. What did you replace it with? I have bleach in my hair and the color endure shampoo and conditioner made my hair so soft. The color safe you have now that I tried did nothing.
Asked by Kakyev
Official Answer By Joico - Brand Engage
Hi Kakyev! Thank you for sharing your concerns. Based on what you have shared we would recommend the Joico K-PAK Color Therapy Color Protecting Collection which has African Mankettti Oil and is meant for damaged hair repair + color protection. Hope this helps clarify! ✨💕Was this answer helpful to you
Q
I have thick slightly wavy color treated hair that is in good condition. I want a shampoo that won't weigh my hair down. Is this the choice for me?
Asked by MA
Official Answer By Joico - Brand Engage
Hi Ma! Thank you for your question. Based on what you have shared, the Joico Defy Damage Protective Collection would be a good fit for you. Get ready to fall in love! ✨💕Was this answer helpful to you
Q
I am 71 years old and have (natural) grey hair. My hair is healthy with no issues, except perhaps a bit of thinning that comes with age. I find that most shampoos tend to weigh my hair down. Is there a product that you can recommend?
Asked by Zoey
Official Answer By Joico - Brand Engage
Hi Zoey! Thank you for your question. Based on what you have shared we would recommend the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps you. ✨💕Was this answer helpful to you
Q
Will this shampoo help with thinning hair
Asked by Patti
Official Answer By Joico - Brand Engage
Hi Patti! Thank you for your question. Our apologies, at this time Joico does not carry a collection for thinning hair. Based on what you've shared, you may love the YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps! ✨💕Was this answer helpful to you

Review Snapshot

by PowerReviews

1011 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
5Smell
2Smooth
2Softness
2Smells Great
2Moisturizing
Cons
2Greasy
1Drying, I got dandruff after using, flaking.
1A tad bit pricey.
1Heavy
1Oily
Best Uses
1I use this product every other day!
1For most hair types
1Silky, Color don't fade as quick
1Obvious
1Wash twice
Describe Yourself
1Very fine/thin hair, oily, kind of sensitive.
1Fine, thin hair
1Oil prone scalp
1A stay at home mom
1Product collector
Hair Type
13Straight Hair
12Wavy Hair
1Very Curly Hair
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1011 results

Loving so far

Submitted 6 days ago

By Makenna

From Arkansas

Hair Type Wavy Hair

I've only used this shampoo and conditioner for about a week now, but I'm loving it. I like the smell, it reminds me of when you leave a salon. Kinda fancy. It makes my hair feel good. It's soft but not weighed down. Hopefully it helps with breaks!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
My favorite shampoo

Submitted 9 days ago

By Promise

From Bloomsburg, PA

I absolutely love this shampoo. It smells so good and makes my hair feel so soft compared to some of the other products Ive used. I pair this with the Joico conditioner and I love the way my hair looks througout the day. One of my favorite products

Was this review helpful to you?
My hair feels soft after the first use, but causes hair lost

Submitted 2 months ago

By Maymeii

From San Diego, CA

Hair Type Straight Hair

I love the smell and how it makes my hair very soft, even after the first use. I noticed less hair in the drain for the first couple of uses, but after using it for a while, my hair started to fall out a lot more and more. I am now using the other shampoo and will start this one again to see if this shampoo is causing hair lost.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
So far, so good

Submitted 2 months ago

By AJH

From NH

Hair Type Very Curly Hair

I just started using this shampoo, and so far, so good. It leaves my hair clean but not too dry. I have curly hair, so I have to follow up with a deep conditioner or hair mask.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love it!

Submitted 4 months ago

By Pam

From Canton Ohio

Hair Type Straight Hair

Great shampoo for my hair!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?