SKIP TO MAINSKIP TO FOOTER

Free standard shipping on any $35 purchase

Use the following zoom and pan buttons to control the image that follows them

Joico Defy Damage Protective Shampoo #1
Joico Defy Damage Protective Shampoo #1

Tab through the images or use the previous or next buttons to navigate each product image

Joico Defy Damage Protective Shampoo

$26.00

Replenish & Save

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Yay! You're earning points!

Details

Benefits

  • 80% less breakage*
  • 5X stronger hair*
  • You want to maintain over 90% of color vibrancy**
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy
  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle
  • *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
  • **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque

Key Ingredients

  • Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
  • Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
  • Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.

Item 2543143

How To Use

Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.

Ingredients

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum

Frequently bought together

3 items

Current Product

Joico

Defy Damage Protective Shampoo

Size: 10.1 oz
$26.00
Joico

Defy Damage Protective Shield to Guard Against Thermal & UV Damage

$28.00
Joico

Defy Damage Protective Conditioner

Size: 8.5 oz
$26.00

Make it a routine

Add these personalized recommendations to complete your beauty routine.

Step 1

Current Product

Joico

Defy Damage Protective Shampoo

Size:: 10.1 oz
$26.00

Step 2

Pureology

Hydrate Conditioner for Dry Hair

Size:: 33.8 oz (Jumbo)
$90.00

Step 3

amika

The Wizard Detangling Primer

Size:: 2.0 oz
$16.00

Sponsored products

12 items

Review Snapshot

by PowerReviews

1031 ReviewsWrite a Review
94%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Best Uses
Describe Yourself
Hair Type
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner

For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...

Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be

Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...

1031 results

More like defy protection

Submitted 4 months ago

By Natalie

From NC

Hair Type Wavy Hair

I was perplexed for months, got supplements, medicine, light therapy, you name it. After reading these reviews I have no doubt that this product is a direct result of my hair loss. There are so many reviews saying the same thing. I feel cheated, and robbed. I would like a full refund if not a class action lawsuit.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Great Shampoo!

Submitted 5 months ago

By Marcie

From Bradenton, Florida

Hair Type Wavy Hair

Jioco makes great products.

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Smells and works amazing

Submitted 6 months ago

By Erika J 541

From Grants Pass

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

Joico - Sampling

This shampoo became my go to and is something j always keep stocked in my shower. It smells wonderful! You only need to use a small amount and it easily works into a noce rich lather. It leaves my hair feeling soft even before putting conditioner in. Leaves my hair looking and smelling great. It really helps cut the frizz down.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Love it

Submitted 7 months ago

By coco

From south carolina

I switch up shampoos often cause im not sure what works well for my hair. I have been impressed with the way this leaves my hair feeling. I have noticed it is easier to brush through my hair after using and my hair feels less frizzy. Will be going back to this shampoo wheh finished.

Was this review helpful to you?
Loving so far

Submitted 7 months ago

By Makenna

From Arkansas

Hair Type Wavy Hair

I've only used this shampoo and conditioner for about a week now, but I'm loving it. I like the smell, it reminds me of when you leave a salon. Kinda fancy. It makes my hair feel good. It's soft but not weighed down. Hopefully it helps with breaks!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?