Virtue
Curl Shampoo

Name: Curl Shampoo
Brand: Virtue
Price: 40.00 USD
Availability: InStock
Rating: 4.4 (38 reviews)

Size 8.0 oz|

Item 2577893

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$40.00

Details

Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo.

Benefits

Hydrates hair
Hair is strengthened, nourished, and more manageable

Features

For Hair Concerns: Brittle, dry hair with breakage
For Hair Types:
WAVY - Fine/Medium/Thick
CURLY - Fine/Medium/Thick
COILS - Fine/Medium/Thick
COARSE

Key Ingredients

All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.

How to Use

Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary.

Ingredients

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

body{margin-left:12%}Product ReviewsRated 4.2 out of 5 stars15 ReviewsMost Helpful Positive ReviewI don't know what makes VI don't know what makes Virtue's line different than any other high end curl line...but it is. I have tried everything, and I do mean everything, from $ to $$$. I have curly hair that I have straightened for most of my life, and only since the pandemic have I been embracing the curl. I got a curly cut, and have been on a mission to find something that works. This is it.Most Helpful Critical ReviewI agree with all of the oI agree with all of the other reviews - I love the results with the curly shampoo/conditioner, but the fragrance is far too strong - this makes it difficult to use :( The smooth shampoo/conditioner, as well as the purifying shampoo, are much more tolerable (light citrus). Please change the scent or offer fragrance free for those of us with sensitivities.Reviewed by 15 customersColor washed right out :( Hair felt like dry hay afterwards1Chichi from Raleigh, NCPurchase the travel size to test out and color washed right out of my hair :( my hair was also super dry post wash and air dry, even with using moisturizing conditioner as little leave in/styler. Promptly returned.I was very excited to see5Chantel from undisclosedI was very excited to see Virtue add a curl collection, and was blown away! The texture and consistency of this shampoo are just right for curly hair. It's creamy and lathers easily. I love the subtle clean fragrance as well. My only wish is that it would come in the pump sized bottle!Will not being going back2Wavy girl from undisclosedWill not being going back to this product (or brand) because of the overpowering scent. Why are new brands that are coming out still scenting their products? This is an expensive brand that seems to pride itself on science, yet science says that fragrance is unnecessary and potentially harmful.I agree with all of the o3Britt from undisclosedI agree with all of the other reviews - I love the results with the curly shampoo/conditioner, but the fragrance is far too strong - this makes it difficult to use :( The smooth shampoo/conditioner, as well as the purifying shampoo, are much more tolerable (light citrus). Please change the scent or offer fragrance free for those of us with sensitivities.Clean, beautiful hair. No5best shampoo from undisclosedClean, beautiful hair. No residue, no weight. Beautiful sheen and no oiliness.My family uses the Smooth4Laura from undisclosedMy family uses the Smooth line and also the Curly. We love the outcomes of both but prefer the smell of the Smooth much more. The Curly is very strong. Would love a milder scent in this Curly formulation.Love the end result5Sparklerd35 from TexasMy girls and I have curly ,4a,4b coils. Ive transitioned for a year and 6 months now and really embraced my curls and found gems for hair care. Virtue hair care is one of them. I used the smooth and frizz line awesome! Truly love how my hair looks and feels. Really makes it no fuss and no tangles! This shampoo is a keeperI am in love with this pr3Jb from undisclosedI am in love with this product and the definition of my curls. The only issue is the fragrance. Please make a fragrance free option for those of us allergic to fragrance.61 year old carribean mal5RobbieRob from undisclosed61 year old carribean male with tight coils.i damaged my hair w a product containing sodium phosphate. Fried my hair and scalp virtue saved me at the right time.it is very flowy and smooth after 1 month everyone noticed the difference. Sorry no pics that's just vain.blessings I'll be back!Love!5Tina from PaAbsolutely love this shampoo. Bought a travel size to try and after the first wash was hooked. I was searching for a protein infused shampoo for my damaged curls and this works like a charm. Also smells amazingAmazing, curl-defining, softening5Ari from Washington, D.C.This shampoo makes my hair feel so soft and curls look amazing! I'm on a curly hair journey and this shampoo is making the transition so much easier. Love!I have a lot of fine, dry5Brandi from USI have a lot of fine, dry curly hair. I have the Recovery, Smooth, Full and now Curly line in my shower and I will say that the curly line is by far my most favorite. The smell is amazing and it really gave my hair the moisture it needs. Please, please, please offer the backbar sizes!By far the best shampoo a5Greek Girl from USBy far the best shampoo and conditioner I've ever tried. Left my hair silky smooth and for the first time not frizzy. Fantastic product.Absolutely love this new5Wendy from USAbsolutely love this new curl care treatment. Makes my hair soft, but not frizzy, able to maintain a pillow curl without the crunchy, sticky feel.I don't know what makes V5CurlyCueen from USI don't know what makes Virtue's line different than any other high end curl line...but it is. I have tried everything, and I do mean everything, from $ to $$$. I have curly hair that I have straightened for most of my life, and only since the pandemic have I been embracing the curl. I got a curly cut, and have been on a mission to find something that works. This is it.

VirtueCurl Shampoo

Details

Virtue
Curl Shampoo