Product Reviews Rated 4.2 out of 5 stars
15 Reviews
Most Helpful Positive Review I don't know what makes V I don't know what makes Virtue's line different than any other high end curl line...but it is. I have tried everything, and I do mean everything, from $ to $$$. I have curly hair that I have straightened for most of my life, and only since the pandemic have I been embracing the curl. I got a curly cut, and have been on a mission to find something that works. This is it.
Most Helpful Critical Review I agree with all of the o I agree with all of the other reviews - I love the results with the curly shampoo/conditioner, but the fragrance is far too strong - this makes it difficult to use :( The smooth shampoo/conditioner, as well as the purifying shampoo, are much more tolerable (light citrus). Please change the scent or offer fragrance free for those of us with sensitivities.
Reviewed by 15 customers Color washed right out :( Hair felt like dry hay afterwards 1
Chichi from Raleigh, NC
Purchase the travel size to test out and color washed right out of my hair :( my hair was also super dry post wash and air dry, even with using moisturizing conditioner as little leave in/styler. Promptly returned.
I was very excited to see 5
Chantel from undisclosed
I was very excited to see Virtue add a curl collection, and was blown away! The texture and consistency of this shampoo are just right for curly hair. It's creamy and lathers easily. I love the subtle clean fragrance as well. My only wish is that it would come in the pump sized bottle!
Will not being going back 2
Wavy girl from undisclosed
Will not being going back to this product (or brand) because of the overpowering scent. Why are new brands that are coming out still scenting their products? This is an expensive brand that seems to pride itself on science, yet science says that fragrance is unnecessary and potentially harmful.
I agree with all of the o 3
Britt from undisclosed
I agree with all of the other reviews - I love the results with the curly shampoo/conditioner, but the fragrance is far too strong - this makes it difficult to use :( The smooth shampoo/conditioner, as well as the purifying shampoo, are much more tolerable (light citrus). Please change the scent or offer fragrance free for those of us with sensitivities.
Clean, beautiful hair. No 5
best shampoo from undisclosed
Clean, beautiful hair. No residue, no weight. Beautiful sheen and no oiliness.
My family uses the Smooth 4
Laura from undisclosed
My family uses the Smooth line and also the Curly. We love the outcomes of both but prefer the smell of the Smooth much more. The Curly is very strong. Would love a milder scent in this Curly formulation.
Love the end result 5
Sparklerd35 from Texas
My girls and I have curly ,4a,4b coils. Ive transitioned for a year and 6 months now and really embraced my curls and found gems for hair care. Virtue hair care is one of them. I used the smooth and frizz line awesome! Truly love how my hair looks and feels. Really makes it no fuss and no tangles! This shampoo is a keeper
I am in love with this pr 3
Jb from undisclosed
I am in love with this product and the definition of my curls. The only issue is the fragrance. Please make a fragrance free option for those of us allergic to fragrance.
61 year old carribean mal 5
RobbieRob from undisclosed
61 year old carribean male with tight coils.i damaged my hair w a product containing sodium phosphate. Fried my hair and scalp virtue saved me at the right time.it is very flowy and smooth after 1 month everyone noticed the difference. Sorry no pics that's just vain.blessings I'll be back!
Love! 5
Tina from Pa
Absolutely love this shampoo. Bought a travel size to try and after the first wash was hooked. I was searching for a protein infused shampoo for my damaged curls and this works like a charm. Also smells amazing
Amazing, curl-defining, softening 5
Ari from Washington, D.C.
This shampoo makes my hair feel so soft and curls look amazing! I'm on a curly hair journey and this shampoo is making the transition so much easier. Love!
I have a lot of fine, dry 5
Brandi from US
I have a lot of fine, dry curly hair. I have the Recovery, Smooth, Full and now Curly line in my shower and I will say that the curly line is by far my most favorite. The smell is amazing and it really gave my hair the moisture it needs. Please, please, please offer the backbar sizes!
By far the best shampoo a 5
Greek Girl from US
By far the best shampoo and conditioner I've ever tried. Left my hair silky smooth and for the first time not frizzy. Fantastic product.
Absolutely love this new 5
Wendy from US
Absolutely love this new curl care treatment. Makes my hair soft, but not frizzy, able to maintain a pillow curl without the crunchy, sticky feel.
I don't know what makes V 5
CurlyCueen from US
I don't know what makes Virtue's line different than any other high end curl line...but it is. I have tried everything, and I do mean everything, from $ to $$$. I have curly hair that I have straightened for most of my life, and only since the pandemic have I been embracing the curl. I got a curly cut, and have been on a mission to find something that works. This is it.