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Madison Reed ColorWonder Demi-Permanent
Summary
Highlights
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627049
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 5 out of 32 Questions
- Q
What strength developer does this product use?
- Asked by Liyyyy
- Official Answer By Madison Reed - SyndicationHello! ColorWonder uses a 5 volume activator.Was this answer helpful to you
- Q
Can I mix a small portion for one side of my head and save the rest for another time?
- Asked by La la
- Official Answer By Madison Reed - SyndicationHello! Yes, the ratio of color to activator is 1:1.5, if you do need to mix a smaller portion.Was this answer helpful to you
- Q
I want my hair color (prior natural black now mostly silver gray if not colored) a darker brown without any red or brassy tones. I color at myself at home, what easy apply with great color & quality brand do you recommend please. What green or blue shampoo/conditioner brand as well.
- Asked by Kim
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match with our color: https://www.madison-reed.com/color-advisor-ulta You can find our shampoos on our brand page here on Ulta as well. We offer a blue shot to mix in with any of our shampoos for toning brass in brunette.Was this answer helpful to you
- Q
I have chocolate brown hair but my roots are hot. My hairstylist keep dying them but they still come out hot redish and gray and they won't go away. Can this product cover them
- Asked by Kristine
- Official Answer By Madison Reed - SyndicationHello! This product is not formulated for gray coverage, so will not be the best option for this.Was this answer helpful to you
- Q
My hair is light brown. When I have darkened it in the past it had a greenish grey color especially on my ends. How do I get to a dark mocha or espresso brown with out the greenish grey color?
- Asked by Darker hair needed
- Official Answer By Madison Reed - SyndicationWe’d love to help you with this hair color journey. This will be a two-step coloring process to gorgeous results. When going lighter in color or if your hair has faded to a lighter color, tone and pigment are removed from the hair. In order to go darker, those tones and pigments need to be reintroduced back into the hair in order for maximum tonal result and color longevity. We suggest you add warmth back into your hair with our prior to using permanent or demi permanent color. Our Miele Gloss is a great way to add the needed warmth back to the hair before coloring with a darker shade. For the application, we'd recommend applying Gloss first over the previous lighter sections. Let the color process for 25 minutes. After that, rinse and shampoo. Once your hair is dry, you can apply the darker shade of your choosing. I hope this is helpful for you. Please let me know if you have any further questions or concerns about this process.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
Iffy.
*I received this product complimentary from Influenster in exchange for my honest review.* This dye was super easy to apply and I loved that it came with everything I needed to color my hair (minus clips). The packaging was definitely unique as I've not seen many brands use anything other than a ba...
6530 results
Just Okay
Reviewed at
This product was okay. Since I have dark hair this midnight blue color can't even be seen and honestly I see more color wash out than when my hair is style. I do not feel this was not worth the price I paid for it. I won't be buying this again.
Does not work
Reviewed at
I bought two boxes because it was recommended that for thick long hair you should use two. After mixing up the color both bottles were drastically different colors. One of them was dark purple and the other was like a very light almost lilac color. I fully saturated my hair and left it in for a little over 20 minutes. I rinsed for almost an hour and the water would never run clear. Even then, the color made absolutely no difference to my hair. Don't use if you have black hair. It doesn't work.
New Favorite!
Hair Type Wavy Hair
I've been a Madison Reeve fan for half a decade. This is my new favorite. It evenly blends (25% gray) with my natural hair color but also makes it 10 times more shiny and soft! Love that this is a demi-permanency color so I can easily lift if needed! Thank you Ulta for carrying such a great line.
Doesn't affect texture and shows up!
Submitted as part of a free sample program
Reviewed at
I liked this product because it showed up well in darker colored hair and didn't affect the texture and dryness of my hair. It was a little hard to see since I only dyed the under layers, but color has lasted a while and I am satisfied with this dye!
It turned my hair purple brown
Reviewed at
I used the Iconic Bronde shade to refresh my medium brown, chemically treated hair. I followed the instructions exactly—left it on for the full 20 minutes, no shortcuts. When I rinsed it out, I immediately noticed a purple tint while my hair was still wet, which I hoped would fade once dry. Unfortunately, after blow drying, the purple tone was still very apparent and definitely not the result I expected. I specifically chose this product because the "brown outcomes" shown on the website displayed warm, natural bronde shades—nothing even remotely close to the purple tone I ended up with. It's very misleading. If you're hoping for a true bronde or a natural brown result, I would stay away from this one. The purple hue may work for some, but it wasn't at all what I signed up for.