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Summary
Highlights
Flirt with your hair color with ColorWonder by Madison Reed! Get a playful pop of color, darken or enhance your existing shade, and add brilliant shine. ColorWonder demi-permanent hair color is an instant vibe shift - healthy-looking color that works in just 20 minutes and lasts up to 25 washes.*
Benefits
- Vibrant color with incredibly high pigment payoff
- Demi-permanent formula lasts up to 25 washes*
- Color washes out gradually, so no harsh regrowth line
- Easy to apply and works in just 20 minutes
- Works with your hair to boost, enhance, and add to your color
- Blends gray on hair with up to 25% gray
- Adds serious shine from every angle
- Perfect for every hair texture and type
- Free of harsh ingredients: no ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide.
- Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
- *Depending on condition of hair and specific shade used.
Key Ingredients
- ColorWonder is free of harsh ingredients like ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of nourishing ingredients that love on your hair like keratin, argan oil, and ginseng root extract.
Item 2627049
- Step 1: Mix the color and activator
- Step 2: Apply color all over from roots to ends
- Step 3: Process for 20 minutes
- Step 4: Shampoo, condition, rinse
Be sure to read and follow the ColorWonder instructions included in your kit carefully before use.
A Few Pro Tips Before You Color: Your hair doesn't need to be squeaky-clean, but it should definitely be free of heavy styling products. (They can coat the hair and block the color from working to its maximum.) Hair color and activator should be at room temperature before mixing. Love your linens? Feel free to use a darker towel and pillowcase after the first couple of washes to keep them protected from any color transfer. If your hair is chemically straightened, relaxed, or permed, we recommend waiting two weeks to color after your last chemical treatment.
Ingredients: Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, P-Aminophenol, 2-Amino-3-Hydroxypyridine, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Demi-Permanent Activator Ingredients: Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium Edta.
Cleansing Wipe Ingredients: Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Colorsolve Daily Moisture Shampoo: Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene.
Colorsolve Daily Moisture Conditioner: Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool.
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Questions
Ask a QuestionQ&A
Showing 5 out of 33 Questions
- Q
Would this work on blonde highlights?
- Asked by abby
- Official Answer By Madison Reed - SyndicationHello! While this will tone them, the exact result does depend on the lightness of the highlights and porosity of the hair.Was this answer helpful to you
- Q
What strength developer does this product use?
- Asked by Liyyyy
- Official Answer By Madison Reed - SyndicationHello! ColorWonder uses a 5 volume activator.Was this answer helpful to you
- Q
Can I mix a small portion for one side of my head and save the rest for another time?
- Asked by La la
- Official Answer By Madison Reed - SyndicationHello! Yes, the ratio of color to activator is 1:1.5, if you do need to mix a smaller portion.Was this answer helpful to you
- Q
I want my hair color (prior natural black now mostly silver gray if not colored) a darker brown without any red or brassy tones. I color at myself at home, what easy apply with great color & quality brand do you recommend please. What green or blue shampoo/conditioner brand as well.
- Asked by Kim
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match with our color: https://www.madison-reed.com/color-advisor-ulta You can find our shampoos on our brand page here on Ulta as well. We offer a blue shot to mix in with any of our shampoos for toning brass in brunette.Was this answer helpful to you
- Q
I have chocolate brown hair but my roots are hot. My hairstylist keep dying them but they still come out hot redish and gray and they won't go away. Can this product cover them
- Asked by Kristine
- Official Answer By Madison Reed - SyndicationHello! This product is not formulated for gray coverage, so will not be the best option for this.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
This makes going grey a game changer!
This year I made the decision to grow out my greys. It started with putting my MR subscription on hold for 3 months. Then a few weeks ago I saw my stylist to have all of the color past my new grow out bleached. Over the past two weeks I've been getting used to it being blond but really just wanted t...
Most Helpful Critical Review
Iffy.
*I received this product complimentary from Influenster in exchange for my honest review.* This dye was super easy to apply and I loved that it came with everything I needed to color my hair (minus clips). The packaging was definitely unique as I've not seen many brands use anything other than a ba...
6534 results
not worth
color doesn't stay.
Depth, Shine and Vibrancy
Reviewed at

Easy to mix and apply, this color provided a deep golden-fire depth and some serious eye-catching ooh-la-la to the hair. The color is spectacular -- and I think it would work with so many different skin tones and eye colors. I'll be sticking with this one for awhile! If you're on the fence? This is you sign to go for it! It is just hair. Have some fun!

Loved the color!
Reviewed at

Very easy application! Reminded me.of being in middle school when we all used to box dye our hair, of course, with much better results, using Madison Reed! The only thing I ran into, was almost, NOT having enough product for my entire head. I applied it light because right away it looked like there wasn't going to be enough product. I have very thick hair. I will definitely purchase again. I might have to purchase two bottles to get complete coverage. The color I used had a very nice, rich brown tone.
Great color - wish it lasted longer
Reviewed at

I love this color and Madison Reed's color match is quite accurate. It was very easy to apply. MR provides all of the necessary accoutrements (gloves, post application cleaning wipes, treatment preserves). The color was easy to mix and there was no mess. The only "con" I identify is the quick wash out. I immediately noticed less color after 3 or 4 shampoos, and this was after I used the seal as directed.
Amazing
Submitted as part of a free sample program
Reviewed at

This whole experience was amazing. The packaging was incredible. Everything is cleanerlt labeled. Instructions are so easy to read. The products smell amazing. The final results were gorgeous. Shiney and vibrant. [I received this product in exchange for my honest review]