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Free Gift with purchase
Free Ultimate Repair Night Hair Serum with $55 Wella purchase (valid thru 11.28.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Earn points on this purchase.
Summary
Wella's Colorcharm Demi-Permanent Cream Hair Color provides shiny, healthy-looking color with less damage. Gloss, tone, refresh or enhance your color.
Benefits
- Refresh faded color for shiny, healthy-looking color with less damage vs. permanent color
- Gentle to use after lightening, permanent wave or chemical relaxing services
- Tone highlights and add new richness or fashion tones to your existing color
- Blends grays
- Gentler for all hair textures vs. permanent color
- Lasts up to 24 washes
- Enriched with Shea butter
- Pleasant fragrance
- Developer required
- Colorcharm Volume 10 Cream Developer is sold separately
- Packaging may vary
Formulated Without
- Ammonia, parabens, gluten, phthalates & animal-derived ingredients
Item 2613460
Using Wella Colorcharm Demi-Permanent Color.
Mix 1 part Wella Colorcharm Demi-Permanent to 2 parts 10 volume Wella Colorcharm Cream Developer (sold separately ) in a non-metal bowl.
Apply color mixture starting at the roots, thoroughly distributing through lengths and ends.
Let the color develop for 20 minutes without heat.
Rinse the color out of the hair until water runs clear, shampoo and condition.
Aqua/Water/Eau, Cetearyl Alcohol, Laureth-3, Sodium Laureth Sulfate, Glyceryl Stearate Se, Toluene-2,5-Diamine Sulfate, Ethanolamine, Decyltetradecanol, Sodium Hydroxide, Sodium Lauryl Sulfate, Hydroxyethyl-3,4-Methylenedioxyaniline Hcl, Resorcinol,2-Methylresorcinol,Parfum/Fragrance, Sodium Sulfite, M-Aminophenol, Ascorbic Acid, Disodium EDTA, Hexyl Cinnamal, Butyrospermum Parkii (Shea) Butter, Citric Acid.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Help for Hair Colors!
So I've always wanted red hair, just the bottom half, so I decided to get light copper. Warning: you MUST buy the color cream that it comes with! The dye was very creamy, I thought it wouldn't turn out well. Luckily it did. I got a little worried that it was going to be orange instead the red I requ...
Most Helpful Critical Review
Average
I work in a salon and have used many brands, that being said, I like Wella but there are better out there. The 10 volume developer mixed with the clear color cream does help give a slight glossy shine to the hair. But if you have over colored dry hair you're not going to see much of an improvement, ...
93 results
Shine silky smooth hair color product!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Wella hair color charm demi- permanent cream hair color in semi gloss is an amazing hair product. Ive always dyed my hair one color which is natural black and re color natural black when my hair grows out and becomes dull again. From now on i will be using the wella 10 volume developer with the wella color charm in semi gloss to retain the shine and gloss in my hair instead of re-coloring it. This glossing treatment gives my hair extra shine and gives my hair a healthier glowing look as you can see in my before and after pictures. I highly recommend.
Works great!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
There's definitely gives your hair that boost that it needs, especially after being in the sun all summer. Give it that shine and made it feels silky again. I received this in exchange for my honest review.
Nice selection if demi permanent hair color
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I chose a medium neutral brown to go into the winter with a lovely brown to fill the mood of the weather change. This tube is easy to use as a cream which makes it so much easier to spread. Looking forward to the results to come.
Tame frizz and add shine to your hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This is a great clear Demi permanent option to add a ton of shine to your hair ! Before I did this my hair was very frizzy and I needed a ton of oil to tame it! It's now soft and shiny I highly recommend this. Even though I am a professional this is easy to do at home by yourself! This should last 4-6 weeks with only washing hair 2- e times per week
Eh
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I got the clear…. It dried my hair out. I didnt even do the full 20 mins. It shifted/bumped my natural brunette base. I had a gut feeling it would… wondering why it had me use 10vol.