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Summary
Many dyes damage, we do the opposite. Infused with Bond Booster, hyaluronic acid, and plant-based protein, this semi-permanent formula delivers rich, vibrant color, glossy shine, and a silky-soft finish. No damage. No dryness. No complicated process.
Benefits
- Transforms hair with high quality, vibrant pigments.
- Boosts bonds for healthier looking hair.
- Elevates hair with next-level, lasting shine.
- Infuses hair with ultimate hydration.
Features
- Thick, rich cream formula
- Large 8 oz jar for easy application
- Quick 20-minute processing time
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Hyaluronic Acid: locks in water molecules to allow hair fibers to retain and seal in moisture.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012807
Apply to clean, dry hair wearing gloves, then comb through to evenly saturate hair. Process for 20 minutes. Rinse thoroughly and style as usual.
Aqua/Water/Eau, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetyl Alcohol, Ethoxydiglycol, Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Dimethicone, Glycerin, Cetrimonium Chloride, Polyquaternium-58, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Behentrimonium Methosulfate, Panax Ginseng Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride, Fragrance (Parfum), Divinyldimethicone/ Dimethicone Copolymer, C12-13 Alketh-23, C12-13 Alketh-3, Hydrolyzed Soy Protein, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butylene Glycol, Peg-12 Dimethicone, Amodimethicone, C11-15 Alketh-7, Laureth-9, Trideceth-12, Hydrolyzed Rice Protein, Lactobacillus/ Arundinaria Gigantea Ferment Filtrate (Bamboo Extract), Hydroxypropyl Gluconamide, Hydroxypropylammonium Gluconate, Sodium Hyaluronate, Ethylhexyl Methoxycinnamate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Peg-16 Macadamia Glycerides, Hydrolyzed Quinoa Protein, Panthenol, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera (Moringa) Oil, Tocopheryl Acetate, Mica, Titanium Dioxide, Iron Oxides, Benzotriazolyl Dodecyl P-Cresol, Benzophenone-4, Phenoxyethanol, Ethylhexylglycerin, Benzyl Alcohol, Basic Blue 99, Basic Brown 16, Basic Yellow 87, Basic Yellow 57, Basic Red 51, Basic Red 76, Hc Blue 15, Acid Violet 43, Hexyl Cinnamal, Limonene, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Decent
Honestly this hair dye was nothing special to me, its definitely different from other dyes, but not necessarily in a better way. The dye is very, very thick, almost like a goopy pomade. Its very difficult to get a good amount of coverage over your hair without using a significant amount of the produ...
Most Helpful Critical Review
Sadly Disappointed
I have brown hair. When I died mine blue I figured that I would at least get a hint of blue. Absolutely nothing showed. Not even a tinge. I shrugged it off thinking that it is simply because I have darker hair. Then my daughter wanted to dye her hair with both colors. My daughter has natrual white v...
9172 results
Amazing
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Really need I say more? The mask color is beautiful and makes my hair soft and smelling wonderful!
Would buy again
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Put over an ashy blonde that I had used color oops on. Left on for longer than 20 minutes. Some brown still showed through but then I did a hydrating conditioner for 45 minutes and it evened it out!! Very pleased!
Love the color!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I love the color and I love how it conditions my hair!
Nice bright red color
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

My daughter uses this to extend the bright red color of her long hair, after it starts fading away from her salon dyed hair. She has tried several of the different colors. I myself like that bright orange hair or the bright yellow, the neon green was ok, but the red left more red rained stains everywhere in the bathroom. I had asked her to use a vinegar rinse to set it, so I don't have to clean up behind her as much.
Love the hair dye
Reviewed at

I love the super purple. I just wanted Sally yesterday and I love the way it feels it makes your hair so soft and it smells good.