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Summary
Many dyes damage, we do the opposite. Infused with Bond Booster, hyaluronic acid, and plant-based protein, this semi-permanent formula delivers rich, vibrant color, glossy shine, and a silky-soft finish. No damage. No dryness. No complicated process.
Benefits
- Transforms hair with high quality, vibrant pigments.
- Boosts bonds for healthier looking hair.
- Elevates hair with next-level, lasting shine.
- Infuses hair with ultimate hydration.
Features
- Thick, rich cream formula
- Large 8 oz jar for easy application
- Quick 20-minute processing time
Key Ingredients
- Bond Booster: supports healthy hair strands by visibly strengthening the hair and reducing the appearance of damage.
- Hyaluronic Acid: locks in water molecules to allow hair fibers to retain and seal in moisture.
- Plant-Based Protein: promotes visibly stronger hair strands while enhancing natural shine.
Item 77012805
Apply to clean, dry hair wearing gloves, then comb through to evenly saturate hair. Process for 20 minutes. Rinse thoroughly and style as usual.
Aqua/Water/Eau, Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetyl Alcohol, Ethoxydiglycol, Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Dimethicone, Glycerin, Cetrimonium Chloride, Polyquaternium-58, Persea Gratissima (Avocado) Oil, Ricinus Communis (Castor) Seed Oil, Behentrimonium Methosulfate, Panax Ginseng Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride, Fragrance (Parfum), Divinyldimethicone/ Dimethicone Copolymer, C12-13 Alketh-23, C12-13 Alketh-3, Hydrolyzed Soy Protein, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butylene Glycol, Peg-12 Dimethicone, Amodimethicone, C11-15 Alketh-7, Laureth-9, Trideceth-12, Hydrolyzed Rice Protein, Lactobacillus/ Arundinaria Gigantea Ferment Filtrate (Bamboo Extract), Hydroxypropyl Gluconamide, Hydroxypropylammonium Gluconate, Sodium Hyaluronate, Ethylhexyl Methoxycinnamate, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Peg-16 Macadamia Glycerides, Hydrolyzed Quinoa Protein, Panthenol, Argania Spinosa (Argan) Kernel Oil, Moringa Oleifera (Moringa) Oil, Tocopheryl Acetate, Mica, Titanium Dioxide, Iron Oxides, Benzotriazolyl Dodecyl P-Cresol, Benzophenone-4, Phenoxyethanol, Ethylhexylglycerin, Benzyl Alcohol, Basic Violet 2, Basic Violet 4, Basic Red 46, Hexyl Cinnamal, Limonene, Linalool.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Decent
Honestly this hair dye was nothing special to me, its definitely different from other dyes, but not necessarily in a better way. The dye is very, very thick, almost like a goopy pomade. Its very difficult to get a good amount of coverage over your hair without using a significant amount of the produ...
Most Helpful Critical Review
Sadly Disappointed
I have brown hair. When I died mine blue I figured that I would at least get a hint of blue. Absolutely nothing showed. Not even a tinge. I shrugged it off thinking that it is simply because I have darker hair. Then my daughter wanted to dye her hair with both colors. My daughter has natrual white v...
9172 results
Amazing color!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I've gotten so many compliments on my hair and it has amazing shine and softness! I don't know that I will be purchasing any other hair color besides this❤️
Perfect for light brown-red tone virgin hair
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I have been mixing 3 different colors from other brands just to get the purple to pop on my hair. Absolutely love this!
Great but not perfect
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

The color? Vibrant. The smell? Pleasant; not too "chemical-y" or overpowering. HOWEVER: after I applied it, rinsed it, blow dried, then styled as usual...the color was all over my hands. Yes, I used gloves during the application and rinse. The color got on my hands after my hair was fully dried? That doesn't happen with other color-depositing conditioners so I took a star. 😬
Beautiful color
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Finished my lightening with a final bleach bath- the color exceeded my expectations and has lasted beautifully
Beautiful!!
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

Loved this, the smell is great too!