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Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo
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Highlights
Summary
Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.
Features
- 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
- Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
- Packed with moisture to intensely hydrate bleached & damaged hair
- For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)
Key Ingredients
- Formulated with quinoa to aid in color retention
- Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Phthalates
- Gluten
- Cruelty-free
- Vegan
Item 2309118
Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730)
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Blonde Moment Purple Shampoo
Not Your Mother's Blonde Moment Purple Shampoo Benefits
Fights Yellow Tones
Clean Ingredients
For Natural and Dyed Blondes
How to Use Blonde Moment Purple Treatment Shampoo
Not Your Mother's Blonde Moment Collection
Blonde Moment Purple Treatment Shampoo
Gently cleanses and moisturizes while dark violet pigments fight unwanted brass and yellow tones to help maintain your color and highlights.
Blonde Moment Purple Toning Hair Masque
With one simple application, its dark violet pigments work to reduce brass and yellow tones in natural, dyed, and highlighted blonde or gray hair.
Blonde Moment Purple Treatment Conditioner
Moisturizes and detangles your toned look leaving behind shiny and manageable locks.
About Not Your Mother's
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best For
Describe Yourself
Hair Type
Most Helpful Positive Review
This product is incredible
This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three time...
Most Helpful Critical Review
Average Shampoo. Not a "purple" shampoo.
I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.
281 results
Great for drug store shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Since I have Platinum blonde hair, I used purple shampoo and conditioner all the time but mostly buy from my beautician (which is pricy). I've been wanting to try this brand as it gets great reviews online but I've never pulled the trigger. It is safe to say I will buy this, especially if I'm in a pinch and not near my stylist! The shampoo doesn't dry your hair out like some brands.
Good drugstore toning
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I enjoyed using this shampoo while I was growing out my blonde hair and did not want it to turn yellow or brassy. It's a good drugstore option but it did leave my hair feeling a little dry.
This stuff works...
Hair Type Straight Hair
I got a sample of this shampoo and conditioner. I love both and will continue to purchase. I have fine, straight hair and it helps with body and color.
Great product!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This is an amazing shampoo! It helps tone my blonde highlights, while repairing my hair and allowing it to grow and become more healthy after the use of bleach. I highly recommend!
A new staple
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I love this shampoo for my highlighted hair. This has refreshed the highlights I got months ago. I use this a couple times a week and it leave my hair looking beautiful and silky. I would recommend!
Questions
Q&A
Showing 5 out of 12 Questions
- Q
Do I use this instead of regular shampoo
- Asked by Alaina
- Official Answer By Not Your Mother's - BEHi there! Thank you for reaching out to us! Our product is designed with Bonding Technology, a natural, vegan blend that helps to strengthen even chemically damaged hair, along with dark violet pigments to reduce brassiness and combat yellow tones. Instantly Tone, Brighten, & Repair Lightened Hues. If you'd like to receive a personalized recommendation based on your hair type and needs, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!Was this answer helpful to you
- Q
Does this have proteins? Wondering if this is safe for low porosity to use often. Is this a protein based shampoo?
- Asked by Cam
- Official Answer By Not Your Mother's - BEHi there! our NYM Blonde Moment Purple Shampoo does contain protein. It is designed to neutralize yellow or orange tones in blonde, silver, or gray hair. It doesn't specifically target porosity, so it can be used on various hair types, including low-porosity hair. However, individual reactions may vary, so it's always a good idea to do a patch test or consult with a hair care professional if you have specific concerns about your hair type.Was this answer helpful to you
- Q
Is this product sulfate or paraben free?
- Asked by Jamie
- Official Answer By Not Your Mother's - BEHi there! Yes it is.Was this answer helpful to you
- Q
My hair is orange color from well water. How many times do I use this shampoo before seeing blonde again?
- Asked by Brandi
- Official Answer By Not Your Mother's - BEHi there! This might take several washes along with Blonde Moment Toning Mask before you will see the results you are looking for. Was this answer helpful to you
- Q
How does effect dark hair? Is it beneficial?
- Asked by Noname
- Official Answer By Not Your Mother's - BEHi there! Triple Threat Brunette Blue Treatment Shampoo is for natural, dyed, balayage, ombre or highlighted brown hair the deep blue pigments reduce brass and fight against orange tones in natural and color-treated brunette hair.Was this answer helpful to you