skip to main content
ULTA Beauty Logo
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Blonde Moment Treatment Shampoo
Blonde Moment Treatment Shampoo

Not Your Mother's

Blonde Moment Treatment Shampoo

(86) REVIEWS

8.0 oz Item 2309118

Buy 1, get 1 at 50% off! Add 2 items to qualify!

Who says blonde moments are bad things!? Treat your golden hair with tender, loving care by protecting its true color, will cleanse gently and increase shine no matter your shade. Revitalizing & soothing dry or damaged hair, you and your hair will be ready for all of life's moments.

Benefits
  • Neutralizes and prevents brassiness
  • Enhances shine
  • Hydrates and revitalizes
  • Soothes dry and damaged hair
Ingredient highlights
Dark violet pigment to prevent brassiness and color changing
Violet rice for revitalizing and soothing dry or damaged hair

Free of:
  • Sulfates
  • Parabens
  • Phthalates
  • Dyes
  • Gluten, Nuts & Soy
    Use only once or twice a week in place of your usual shampoo. Squeeze shampoo into hands (you know how much you need!) and work into wet hair. Rinse thoroughly. If needed, follow up with your favorite Not Your Mother¿s conditioner. Safe for use on all shades of hair.
    Water/Aqua, Sodium Lauroyl, Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycerin, Glycol Distearate, Fragrance/Parfum, Peg-120 Methyl Glucose Dioleate, Polyquaternium-10, Quaternium-80, Oryza Sativa (Rice) Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Citric Acid, Ext.Violet 2 (Ci 60730).

    Details+

    How to Use+

    Ingredients+

    Reviews

    Product Reviews

    REVIEW SNAPSHOT®

    by PowerReviews
    Not Your Mother'sBlonde Moment Treatment Shampoo
     
    4.4

    (based on 86 reviews)

    92%

    of respondents would recommend this to a friend.

    Pros

    • Great smell (47)
    • Cleans thoroughly (41)
    • Lathers well (35)
    • Adds shine (31)
    • Gentle (30)

    Cons

    • Doesn't lather well (12)
    • Dries hair out (8)
    • Doesn't work (4)

    Best Uses

    • Thick hair (13)
    • Daily use (12)
    • Fine hair (8)
    • Curly hair (6)
    • Oily hair (5)
      • Hair Type:
      • Wavy hair (39), Straight hair (27), Very curly hair (5)
      • Reviewer Profile:
      • Product junkie (31), Beauty conscious (19), Survivalist / minimalist (17)

    Reviewed by 86 customers

    Displaying reviews 1-10

    Back to top

    Previous | Next »

     
    4.0

    Great Shampoo, Great Price

    By Patricia1226

    from NYC

    About Me Product Junkie

    Pros

    • Adds Shine
    • Adds Volume
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

        Great Blonde Shampoo..a little goes a long way

        • Hair Type:
        • Wavy Hair
         
        4.0

        Love it!

        By Ducky

        from Wa.

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Lathers Well

        Cons

        • Smells Bad

        Best Uses

        • Thicker Hair

        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

        Love it but it smells bad

        • Hair Type:
        • Wavy Hair
         
        2.0

        Totally Dried Out My Hair

        By randomCPA

        from Bay Area, CA

        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

        I have thick, long, natural blonde hair. I use Redkin All Smooth shampoo and Kenra moisturizing conditioner regularly. This product, used 1x per week, completely dried out my normally healthy hair. That said, it did make my blonde look a little blonder. Not worth it.

        (1 of 1 customers found this review helpful)

         
        4.0

        Perfect Blonde

        By Katie

        from Maine

        Verified Buyer

        Pros

        • Adds Shine
        • Cleans Thoroughly
        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

            Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

            Love it

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            5.0

            great product , can't beat the price!

            By Alejandra

            from Phoenix Az

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Lathers Well

            Cons

              Best Uses

                Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                This was my first time using this product. I have dyed the tips of my black hair blonde several times. I had used several purple shampoos in the past , but they do not compare to this one! After one wash I noticed my hair has been lighter. There is so much product for the price. Usually I end up paying 20 dollars + for a small bottle of purple shampoo. I would definitely recommend people trying this out

                • Hair Type:
                • Wavy Hair
                 
                5.0

                This product is AMAZING!!

                By Angelique

                from Corpus Christi, TX

                About Me Product Junkie

                Pros

                • Adds Shine
                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use
                  • Oily Hair
                  • Thicker Hair
                  • Thinner Hair

                  Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                  I don't know how they did it but these products are amazing! My hair feels so smooth and my blonde looks so vibrant! I'm obsessed!! I will continue to recommend these products to all my friends/strangers!

                  • Hair Type:
                  • Wavy Hair

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Love it!

                  By cam

                  from College Station, TX

                  Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                  I have used Lush's Daddy-O purple shampoo for years in order to maintain my platinum hair. Found this in store and decided to try it because it's considerably cheaper than Lush. Absolutely love it. To those saying it's drying: that's what purple shampoo does, it strips blonde hair so that it stays blonde and not brassy. Would definitely recommend this and the conditioner if you want your blonde hair to be blonde and not orange/green/whatever color your hair throws off.

                  (0 of 2 customers found this review helpful)

                   
                  2.0

                  DRYING

                  By Jenny

                  from Philadelphia

                  Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                  Do not use on already dry or damaged hair. It worked SLIGHTLY but totally not worth the stripping effect it had on my hair. Very upsetting.

                   
                  4.0

                  A nice difference

                  By Bear

                  from San Diego

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Cleans Thoroughly
                  • Improves Hair Health
                  • tones down brassy tones

                  Cons

                    Best Uses

                      Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                      Nice easy way to tone down brassy tones

                      • Hair Type:
                      • Straight Hair
                       
                      5.0

                      Takes the orange out

                      By Monica

                      from Fostoria Michigan

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use

                        Comments about Not Your Mother's Blonde Moment Treatment Shampoo:

                        This product worked great for taking the orange out of my hair.

                        Displaying reviews 1-10

                        Back to top

                        Previous | Next »