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Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo
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Summary
Highlights
Wash your way to brighter & stronger lightened toned locks with Not Your Mother's Blonde Moment Tone & Repair Purple Shampoo. This dual action purple shampoo packs intense toning power with bond repairing benefits and added hydration to keep your lightened tones cooler & stronger.
Features
- 2-in-1 Toning & Bonding Formula Brightens & Strengthens Lightened Tones With Each Wash
- Bonding Technology Strengthens Hair & Smooths Lifted Cuticles for Smoother, Shinier Hair
- Packed with moisture to intensely hydrate bleached & damaged hair
- For natural and color-treated blondes and silver hair or light to medium toned brunettes with lightened hues (balayage, highlights, lowlights, ombré and more)
Key Ingredients
- Formulated with quinoa to aid in color retention
- Dark violet pigments neutralize brassiness & yellow tones with results after 1 wash
Formulated Without
- Sulfate surfactants
- Silicones
- Parabens
- Phthalates
- Gluten
- Cruelty-free
- Vegan
Item 2309118
Only use 2-3 times a week in place of regular shampoo. Lather and work into wet hair. Rinse thoroughly. Follow with Blonde Moment Conditioner.
Water (Aqua), Sodium Lauroyl Sarcosinate, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Propanediol, Itaconic acid, Arginine, Panthenol, Linum Usitatissimum (Linseed) Seed Extract, Salvia Hispanica Seed Extract, Polyglyceryl-10 Laurate, Hydrolyzed Quinoa, Helianthus Annuus (Sunflower) Seed Extract, Polyquaternium-10, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Butylene Glycol, Fragrance (Parfum), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, Ext. D&C Violet 2 (CI 60730)
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Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
Do I use this instead of regular shampoo
- Asked by Alaina
- Official Answer By Not Your Mother's - BEHi there! Thank you for reaching out to us! Our product is designed with Bonding Technology, a natural, vegan blend that helps to strengthen even chemically damaged hair, along with dark violet pigments to reduce brassiness and combat yellow tones. Instantly Tone, Brighten, & Repair Lightened Hues. If you'd like to receive a personalized recommendation based on your hair type and needs, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!Was this answer helpful to you
- Q
Does this have proteins? Wondering if this is safe for low porosity to use often. Is this a protein based shampoo?
- Asked by Cam
- Official Answer By Not Your Mother's - BEHi there! our NYM Blonde Moment Purple Shampoo does contain protein. It is designed to neutralize yellow or orange tones in blonde, silver, or gray hair. It doesn't specifically target porosity, so it can be used on various hair types, including low-porosity hair. However, individual reactions may vary, so it's always a good idea to do a patch test or consult with a hair care professional if you have specific concerns about your hair type.Was this answer helpful to you
- Q
Is this product sulfate or paraben free?
- Asked by Jamie
- Official Answer By Not Your Mother's - BEHi there! Yes it is.Was this answer helpful to you
- Q
My hair is orange color from well water. How many times do I use this shampoo before seeing blonde again?
- Asked by Brandi
- Official Answer By Not Your Mother's - BEHi there! This might take several washes along with Blonde Moment Toning Mask before you will see the results you are looking for. Was this answer helpful to you
- Q
How does effect dark hair? Is it beneficial?
- Asked by Noname
- Official Answer By Not Your Mother's - BEHi there! Triple Threat Brunette Blue Treatment Shampoo is for natural, dyed, balayage, ombre or highlighted brown hair the deep blue pigments reduce brass and fight against orange tones in natural and color-treated brunette hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 22Thick Hair
- 19Daily Use
- 16Fine Hair
- 13Oily Hair
- 10Curly Hair
Describe Yourself
- 40Product Junkie
- 33Beauty Conscious
- 19Survivalist / Minimalist
- 3Minimalist
- 1I am brunette that likes to be blonde.
Hair Type
- 59Wavy Hair
- 44Straight Hair
- 7Very Curly Hair
Most Helpful Positive Review
This product is incredible
This shampoo is amazing. I'm so glad I did my research first and chose this purple shampoo over others. My hair is naturally dark blonde and I got a partial balayage 4 months ago. My hair slowly started getting warmer tones until I realized it was really orange. I've used this shampoo three time...
Most Helpful Critical Review
Average Shampoo. Not a "purple" shampoo.
I thought this product would deposite more purple/silver tones. It did but not as strongly as I was suspecting. It works like an everyday shampoo but didn't work as harshly, toning my brassiness, as I wanted.
279 results
Lush.
Verified Reviewer
Reviewed at
Comes out clean, luxurious, and I love the smell! Have repurchased many times and will continue to as long as I'm blonde.
Bye bye brass
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This product worked really well at helping to tone down the brassiness of my hair. I didn't use every wash but every few washes to replenish my balayage.
SO NICE ON MY HAIR
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
It's super affordable and it works wonders for my hair. I love how they have different options for different hair types, like volumizing, moisturizing, and clarifying. It's great because you can choose the one that suits your hair needs. I've noticed that it leaves my hair feeling clean, soft, and refreshed. I would definitely recommend giving it a try!
Terrible residue yuck
Hair Type Straight Hair
I can't believe they're selling this and saying it's such a good product. When at least the worst residue on my hair, I kept trying it for more than a couple days to give it a chance. Totally disgusting.
Leaves a terrible residue
Verified Buyer
Reviewed at
I can't believe all the good reviews after using this shampoo and feeling the residue left on my hair was disgusting. No matter how much I try to rent it out it will not come off.