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Highlights
Summary
Banish unwanted, brassy tones with OGX Blonde Enhance + Purple Toning Shampoo for silver, pre-lightened or natural blonde hair. Formulated with strengthening ingredients like keratin.
Benefits
- Ideal for silver, pre-lightened or natural blonde hair
- Invigorates your senses with notes of blood orange, papaya butter and coconut milk
- A highly pigmented formula to brighten and color-correct yellow tones and protect from color fade
- Free of sulfated surfactants and parabens
- Try adding a few OGX Purple Toning Drops to your conditioner for an even more personalized tone
Key Ingredients
- Made with keratin, purple fig and iris to give your hair that fresh and vibrant look and feel
Item 2576621
Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary.
Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other OGX hair products. Wash hands immediately, as product may temporarily stain skin.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Most Helpful Positive Review
Brightens up blonde hair amazingly!
I absolutely love this product!! I am classified as a dirty blonde so a darker shade of blonde and i have been wanting to turn it up brighter without the need to having to dye it. I have tried this shampoo for two weeks with the toning drops to my styling products and conditioner and it is making ...
Most Helpful Critical Review
if you love your hair, throw this away!
I've never in my life had a shampoo dry my hair out as bad as this did. I'm just glad I tried it with enough time before my hair appointment! It was so gelatinous, it would suck itself right back into the bottle when I released the squeeze. I should have stopped there but I still wanted to try it. I...
307 results
Purple toning shampoo
Verified Reviewer
Reviewed at
This purple toning shampoo is very good for the hair depending on how often you use it, it leaves no residue and facilitates detangling, the hair is very shiny.
Perfect
Verified Reviewer
Reviewed at
I been struggling to keep my blonde looking salon fresh without spending a fortune , and this OGX purple toning shampoo really surprised me . First off , the pigment is intense . It's a deep , dark purple , which is exactly what you want to cancel out those stubborn orange /yellow tones .
Good
Verified Reviewer
Reviewed at
It was a great thing to get the brass out of my hair left me with shiny hair great results and the packaging was pretty The shine and effect lasted all day
effective
Verified Reviewer
Reviewed at
prettyy nice. I can definitely say it works exactly as advertised in just one wash you can tell the difference and it's one good difference that's for sure
Great
Verified Reviewer
Reviewed at
This brand is amazing in particular this shampoo provides a great boost for you blonde hair brings the shine and gold color back great shampoo perfect if you have highlights