Product Reviews Rated 4.4 out of 5 stars
273 Reviews
Most Helpful Positive Review Brightens up blonde hair amazingly! I absolutely love this product!! I am classified as a dirty blonde so a darker shade of blonde and i have been wanting to turn it up brighter without the need to having to dye it. I have tried this shampoo for two weeks with the toning drops to my styling products and conditioner and it is making the results more and more better. The smell is really plesent of the figs and makes my hair soo soft and shiny! I also did not have any problems of it staining my hands or any parts of my skin for myself. I am getting so many compliments asking if i dyed my hair and it is soo hard to sit there and smile that there is no box of hair dye that would bring out my brighter blonde color I had when i was a teenager! I highly recommend!!
Most Helpful Critical Review if you love your hair, throw this away! I've never in my life had a shampoo dry my hair out as bad as this did. I'm just glad I tried it with enough time before my hair appointment! It was so gelatinous, it would suck itself right back into the bottle when I released the squeeze. I should have stopped there but I still wanted to try it. It only slightly lathered and the purple wasn't too pigmented. Even after using my expensive (at least to me) conditioner after that rhymes with megaplex, my hair felt so dry - even while still wet I could tell a difference in texture. Oh and the "toner"? Non-existent. No change at all. I'm glad this was free because I would rather wash my hair with a bar of soap.
Reviewed by 273 customers Strong toning shampoo 5
kingoftheleeches from undisclosed
First off, I usually use actual toner when I bleach my hair but I was in a pinch and this was all I had. Turns out, it works even better than most toners. In just 2 washes my hair was platinum, and with continued use had reached almost white toned perfection. It smells great and doesn't leave my hair feeling dry after either.
Pretty good shampoo! I 5
rachelled131b from undisclosed
Pretty good shampoo! I bleached my hair to remove dye a while back but my natural hair color is blonde. I have hard water so the bleached part eventually starts looking coppery and 1 wash with this has it back to its silver blonde, plus it perks up my natural blonde too. Bonus: it smells kind of like bubblegum and its cheap!
works so well!! 5
disneymommax3 from undisclosed
In the last year I just started my process towards going blonde. Sometimes after a session my hair would be a bit brassy. This shampoo helped tame that and give me more of the blonde color I was wanting. It smells absolutely amazing as well. It does stain my shower sometimes (which is to be expected). I have been using it months and love it!
love it 5
kt4sssman from undisclosed
This is one of the better purple shampoos I've used in the past. This one doesn't smell as strong or scented as others I've used before. It does a good job keeping my hair light and not too yellow either
Wow!!! 5
veronicac1 from undisclosed
I received this complementary for review purposes & this shampoo was great! It left my hair soft & supple did a good job at toning brassy yellow hair & it smells amazing. Giving me coconut tropical vibes. I would totally recommend. New favorite for sure. OGX Blonde Enhanced + Purple Toning Shampoo
Amazing 5
catalinab48 from undisclosed
Great stuff! Honestly I liked how it was clean and makes my scalp feel fresh! The smell is AMAZING! Honestly the thing that I liked the most of this product! I would recommend to use if you have dyed your hare and I tend to go orange.
okay 2
kathy_71308 from undisclosed
It's an okay alternative I prefer Biolage or Redken, but it's an ok product for when you're running low
Not the best but far from the worst 5
caseys8b4c from undisclosed
I thought the scent was neutral. It wasn't bad and it wasn't great. I think it toned it. I feel like it kind of makes my hair dry. If you pair it with a good conditioner it's not that bad but it does dry it put. It does what it says. I would recommend it as an occasional use but not a every day shampoo. My hair is blonde and silver at the moment. I would recommend.
it brightens the highlights! 5
andreai1 from undisclosed
I like this shampoo a lot, never tried it before but it does wonders! It has brighten my highlights and it leaves my hair moist and not dry at all!
indifferent 2
jessiem53 from undisclosed
The product does what it claims to do, brighten your blonde hair and get rid of brassy tones. My issue with this product is the recent news about unwanted ingredients being used in OGX products leading to hair loss. Therefore, I will not be purchasing this product in the future.
It works! 4
luumon from undisclosed
I was looking for specifically purple hair products to help with the brassiness of highlighted blonde hair (that orange-red color I get) and I Think this product works really good. I have used OGX, so I was excited for purple drops specifically. It wonderful to add to conditioner to pump up the blond and tone down the brassiness. I found 3-4 drops straight into the conditioner and then mixed around before applying to wet hair helps it not spill/drip everywhere. Sometimes it leaves purple residue on my shower walls or floors! You can noticed less brassy before 3-4-5 uses.
shampoo 5
celian7 from undisclosed
Yes yes yes! This mixed with the toning drops worked after the first wash! Not sure if I was supposed to mix the two but I did. It's affordable and works just as good. Love the way it lathers with a small amount. 10/10
Amazing! 5
alisonb67 from undisclosed
Smells delicious and leaves my hair feeling so clean and fresh. After one use my hair was brighter and after the second wash I knew I would continue using this product as long as I'm using blonde highlights!
Purple locking shampoo! 5
genesisromeroc from undisclosed
Great products to help me with my normal brassiness a time after bleaching my hair! Make sure to use every purple shampoo or drops once or twice every two weeks, because they usually damage and make your hair super weak, every single brand of purple shampoo.
This really helps me lock my color or tone that can last two weeks or more!
Best purple shampoo 5
soccerkimmie from undisclosed
I have platinum blonde hair and I go about 10 weeks without going back to the salon this purple shampoo has been amazing at taking the yellow tones out of my hair so I don't have to go back as soon to the salon.
lovely tone 5
astridsrh15 from undisclosed
I love the tone that this shampoo is giving to my blonde hair. Will get this again when it finish. Love it a lots. Nice scent and long lasting
blond af 4
malloryp3 from undisclosed
I regularly highlight my hair making it blonder in the summer. this tones nicely and really makes it pop. it was ewallabsolutely love this product.
my hair is too dark 4
catchthewavewithsam from undisclosed
This product probably wasn't the right fit for me. My hair has blonde highlights from the sun but I wouldn't say I could tell a huge difference. While I'm not sure it worked for me, I loved the scent of it and how easy it was to use.
awful 1
lexim103 from undisclosed
I really wanted to love this product. The smell was great but that's all the good I can say. I stated to lose a lot of hair with every use . I was literally in tears my hair would just come out in clumps in the shower. Idk if it was just a reaction to my scalp or something else
not so great 2
arelyat2 from undisclosed
I love the brand, but this shampoo just didn't work well for me. I have balayage hair, so I need to use a purple shampoo. This just wasn't it for me. It really dried out my hair. It wasn't hydrating what so ever. I didn't really notice that much of a difference in my hair either.
Works well! 5
fountains777 from undisclosed
I was amazed that this very affordable shampoo toned my hair well. It did not leave traces of purple in my hair. I did however had to condition my hair well after using. I felt it dried it a bit. Which is usually what happens with other purple shampoos. They're not meant to replace a good shampoo for blonde hair. I would totally recommend! Specially at this amazing price, anyone can afford it.
Good purple shampoo 4
meganr224 from undisclosed
I have never tried purple shampoo before this but always wanted to. I have blonde highlights and wanted a way to tone them. I did not find this product drying. I felt like I needed to let the shampoo sit on my hair while I showered to get closer to the outcome I wanted. I enjoyed the scent. Overall, I'd say this is a good purple shampoo to help with toning.
love it 5
regiopina from undisclosed
A bit drying but it definitely lightened my hair to the perfect summer blonde. I use this shampoo once every week to balance the dryness
Great addition to the OGX fam 4
jme23_ from undisclosed
Love having this available without having to switch to another brand . I didn't have any issue with it and it deff brightened up my color !
Works! 5
christinac1 from undisclosed
With one use I got instant results. My hair was looking a bit brassy and after using this once it definitely got cooler. I usually use the oribe purple shampoo but this seems to do the same job and way cheaper. It is a bit more runny. Has a slight scent to coconuts.
