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Summary
UNITE Hair's BLONDA Toning Shampoo tones brassy blonde color in just 60 seconds. This ultra-violet formula gently cleanses, lightens and brightens blondes.
Benefits
- Purple formula gently cleanses & replenishes
- Neutralizes brassy tones in 60 seconds
- Restores shine
- Locks in color
- Safe for chemically-treated hair
- Weekly use to tone blonde, gray & highlighted hair (all textures)
- Editor's Choice, 2023, Oprah Daily
Key Ingredients
- Coconut to gently cleanse hair, plus hydrolyzed rice proteins to protect, strengthen and add shine.
Formulated Without
- Parabens
- Phthalates
- Petrolatum
- Formaldehyde
Item 2622993
Wet hair and lather with BLONDA Toning Shampoo. Leave in for 1 minute (do not exceed) and rinse thoroughly. For best results, pair with BLONDA Daily Conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid
Sponsored products
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Bye Bye Brassiness... This product works!
I have tried many high end purple shampoos and have generally found that they don't seem to provide noticeable results in regards to eliminating brassiness or brightening highlights.... that this, until I found this one!!! I noticed an immediate difference after just one use. My highlights were brig...
Most Helpful Critical Review
Did not tone
This did not tone my hair and left it feeling stripped. However, I do like the blonda purple conditioner. It does smell like all its other products (sweet grapes), so if you're into that sort of thing maybe try it? Would not recommend.
185 results
Keeps me white
Reviewed at
I've been blessed in my old age with white hair, no gray. Blonda purple shampoo is helping keep it white and bright. I started using Blonda when I was still dying my brunette hair as it made the highlights brighter. Gave up coloring when I had to do touch up every two weeks.
Love it!
Reviewed at
I love it!
Love this product!!
Reviewed at
Love this product!!
Love UNITE products
Reviewed at
My favorite purple shampoo and it's smells amazing!
Best purple shampoo!
Reviewed at
My favorite purple shampoo!