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Summary
UNITE Hair's BLONDA Toning Shampoo tones brassy blonde color in just 60 seconds. This ultra-violet formula gently cleanses, lightens and brightens blondes.
Benefits
- Purple formula gently cleanses & replenishes
- Neutralizes brassy tones in 60 seconds
- Restores shine
- Locks in color
- Safe for chemically-treated hair
- Weekly use to tone blonde, gray & highlighted hair (all textures)
- Editor's Choice, 2023, Oprah Daily
Key Ingredients
- Coconut to gently cleanse hair, plus hydrolyzed rice proteins to protect, strengthen and add shine.
Formulated Without
- Parabens
- Phthalates
- Petrolatum
- Formaldehyde
Item 2622993
Wet hair and lather with BLONDA Toning Shampoo. Leave in for 1 minute (do not exceed) and rinse thoroughly. For best results, pair with BLONDA Daily Conditioner.
Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Cocamide MEA, Glycol Distearate, Phenoxyethanol, Decylene Glycol, Caprylyl Glycol, Fragrance/Parfum, Ext. Violet 2/CI 60730, Disodium EDTA, Hydrolyzed Rice Protein, Citric Acid
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Reviews
Write A REVIEWReview Snapshot
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Ratings Distribution
Most Helpful Positive Review
Bye Bye Brassiness... This product works!
I have tried many high end purple shampoos and have generally found that they don't seem to provide noticeable results in regards to eliminating brassiness or brightening highlights.... that this, until I found this one!!! I noticed an immediate difference after just one use. My highlights were brig...
Most Helpful Critical Review
Did not tone
This did not tone my hair and left it feeling stripped. However, I do like the blonda purple conditioner. It does smell like all its other products (sweet grapes), so if you're into that sort of thing maybe try it? Would not recommend.
165 results
Blonding shampoo
Does OK with brightening your main color does do some on the high, but it is very drying out my hair does keep my highlights, bright This is way too expensive of a purple shampoo. Will not be buying no more.
The Perfect Toning Shampoo!!
Reviewed at
I have tried several top of the line purple and blue shampoos over the years. Unfortunately a few great ones were discontinued. The other ones I've used usually are very messy and dry your hair out. This product I can say is the total opposite! It's a deeper purple with a hint of blue mixed in so to me it seemed to grab on to not only the brassiness and combat it , but also the warmer tones. For example I'm a brunette, but I have a bronde balayage. I will definitely add this go my hair care routine and use in between salon visits.
Great color enhancer/conditioner for gray hair
Reviewed at
I have tried many color enhancers for gray hair, and this is my favorite.
The most amazing purple s
Reviewed at
The most amazing purple shampoo out there. Buy it
Beat the brass!
Reviewed at
My hair often needs a refresh after highlights, and this product right here will give you perfectly toned hair without weighing it down or looking ashy!! The quality of this purple shampoo is unmatched, and I have tried many over the years. Where most purple shampoos would leave your hair feeling dry and brittle, this product always makes my hair, soft and silky.