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Not Your Mother's aura boost Restore Shampoo #1
Not Your Mother's aura boost Restore Shampoo #1

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Not Your Mother's aura boost Restore Shampoo

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$10.99

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Size:13.0 oz

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Details

Benefits

  • Hair shampoo for women helps fortify and strengthen weakened, stressed hair
  • Supports overall hair health and resilience
  • Gently cleanses without stripping
  • Formulated with amino acids, peptides, and magnesium to reinforce hair fibers
  • Creamy lather leaves hair softer, stronger, and refreshed
  • Restoring shampoo for damaged hair, breakage-prone hair, or weakened hair
  • Great for all hair types, including straight hair, wavy hair, and curly hair
  • Safe for color treated hair

Scent Type

  • Sandalwood Iris Scent

Formulated Without

  • Sulfate Surfactants
  • Parabens

Item 2649492

How To Use

Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Restore Conditioner.

Ingredients

Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Hydrolyzed Lupine Protein, Hydrolyzed Moringa Oleifera Seed Extract, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, Quaternium-80, Propylene Glycol, 1,2-Hexanediol, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Juniperus Virginiana Oil, Coumarin

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What do you want to know about this product?

Review Snapshot

by PowerReviews

83 ReviewsWrite a Review
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
Most Helpful Positive Review
Bring the spa home

Im a fan! The Not Your Mother's Aura Boost Restore Shampoo worked well for me. This is the first time I've used any of the NYM products and they've made a great first impression. Before I say any more, my curls are not super defined because of this product alone. Because I have curly hair, I have to...

Versus
Most Helpful Critical Review
Trying not your mother's shampoo

I appreciate the packaging it's pretty much straight to the point on what the conditioner has and does. (Just in reference as well I do have natural curly hair), one of the reasons why I wanted to try a not your mothers products. After using it I really love the scent it smelt so good! the shampoo i...

83 results

Made my hair poofy and frizzy

Submitted 6 days ago

By Mica

From San Antonio, TX

Hair Type Wavy Hair

I really wanted to like this product cause I do like other NYM products, but this shampoo and conditioner just didn't work for my hair sadly. It does smell really good but my hair just felt tangled and once it dried was poofy and frizzy :(

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?
Good product

Submitted 6 days ago

By 10/10

From Ohio

I use this as my second shampoo after clarifying. I have medium thick 2c/3a hair with red and purple in it and my hair feels healthier after using this.

Was this review helpful to you?
RESTORED HAIR

Submitted 12 days ago

By gennakal

From undisclosed

Verified Buyer

Reviewed at

Not Your Mother's (NYM) - BV

I have very dry, brittle hair and just after one wash it completely transformed my hair! I have always used NYM products but I was throughly impressed with texture of my hair before products!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Hair repair

Submitted 13 days ago

By sitoran4_5765

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I really enjoyed using this product. My hair was damaged from the recent bleach and haven't been able to get back to what it was but after using this product, it got rid of the frizz and made it silky smooth. It was light on the hair and the smell is amazing. Packaging is a plus which is so cute.

Was this review helpful to you?
Great packaging and product!

Submitted 14 days ago

By hotmessjesssss_5394

From undisclosed

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Not Your Mother's (NYM) - BV

I love the packaging and the size of the bottles. The product itself makes my hair very clean and really lathers up well. Nothing in this formula makes my hair greasy. I noticed my hair feels really nice after using this product consistently and I love the smell!!

Was this review helpful to you?