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Not Your Mother's aura boost Hydrate Shampoo
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Highlights
Summary
Lean on Not Your Mother's Aura Boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don't need to invite in what you do: softer, smoother, stronger hair supported by aloe, peptides, and magnesium, and apple wood scent.
Benefits
- Hair shampoo for women helps soften and hydrate hair
- Supports stronger, healthier-feeling strands
- Gently cleanses without stripping, leaving hair feeling nourished and balanced
- Helps fortify with aloe, peptides, and magnesium
- Hydrating shampoo for dry hair, stressed hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Apple Wood Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649498
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with Aura Boost Hydrate Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Aloe Barbadensis Leaf Juice, Avena Sativa (Oat) Peptide, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Caprylyl Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Limonene, Linalool
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
So happy with this!
I integrated the Aura Boost shampoo and conditioner into my normal hair care routine so that I could see the differences in my hair from these products specifically. I have been struggling with stressed out hair and scalp for the past year and a half and this shampoo and conditioner has helped so mu...
Most Helpful Critical Review
Great lather with an amazing smell
This shampoo lathers up so nicely and leaves you feeling like your scalp has been cleaned. I do love the smell and it fills the shower with a super nice fragrance. It's easy to rinse out, not a shampoo that feels like it take forever to get out of your hair. I wanted to give an honest review since I...
87 results
Not for color treated hair
This shampoo and conditioner combo have left my hair feeling silky and manageable. The texture of the shampoo is interesting, it's almost like a putty.. and the conditioner is really thick and moisturizing. Don't put it on your roots or your hair will be greasy the next day. I have fine hair that never gets greasy until I started using these products. Also, it states that it's color safe on the bottle and it most def is not! I just got my hair done a week ago and the toner is completely washed out. If you have bleached hair and use toner, this will strip it in less than 2 weeks.
So soft
I have very fine hair but alot of it! Most that are supposed to leave hair soft build up quickly and leave it feeling dry and sticky. This leaves my hair feeling soft as silk and so clean!
Great
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The consistency wasn't too thick or runny and the bottle worked well. My hair felt very cleaner and smelled great even after it was well rinsed out.
Love!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This has helped my hair so much! It is thick out of the bottle but lathers really well, and leaves a very fresh smell in my hair after I finish showering. It adds a lot of hydration to my hair!
Nice
Verified Buyer
Reviewed at
Love it so much it so good! Amazing product very amazing