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Summary
Lean on Not Your Mother's Aura Boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don't need to invite in what you do: softer, smoother, stronger hair supported by aloe, peptides, and magnesium, and apple wood scent.
Benefits
- Hair shampoo for women helps soften and hydrate hair
- Supports stronger, healthier-feeling strands
- Gently cleanses without stripping, leaving hair feeling nourished and balanced
- Helps fortify with aloe, peptides, and magnesium
- Hydrating shampoo for dry hair, stressed hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Apple Wood Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649498
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with Aura Boost Hydrate Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Aloe Barbadensis Leaf Juice, Avena Sativa (Oat) Peptide, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Caprylyl Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Limonene, Linalool
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Not Your Mother's
aura boost Hydrate Conditioner
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Reviews
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by PowerReviews
Ratings Distribution
Hair Type
4 results
love this!
i've only been using this for a few days, but it helped my waves bounce back on day 2!! i used the conditioner as well. i didn't even need mousse & i skipped my leave-in to see how it does on its own. new fave :)
Okay
Hair Type Straight Hair
Saw this at my local ulta the other day and tried it out. Nothing really special. Smells good but nothing crazy result wise
My new fav shampoo!!
Hair Type Straight Hair
I am so obsessed with the smell of this shampoo! It left my hair feeling so good and my whole bathroom smelling amazing. I also love the packaging it's so cute! 🫧🩷
Don't get
The only reason I give 2 stars is because it doesnt have a PAO date on the back, & you have to think about other products to combine this one with, which isnt a baf thing, just more time consuming. I hope this isnt too harsh :)