Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
Not Your Mother's aura boost Thickening Shampoo
or
Offers
Use previous and next buttons to navigate the slides of the %1 Product Carousel
Yay! You're earning rewards points on this purchase!
Highlights
Summary
More is more when it comes to the volume and strength that Not Your Mother's aura boost Thickening Shampoo delivers to stressed strands. The creamy lather gently cleanses and thickens as green tea extract, peptides, and magnesium help support stronger strands for full, soft, healthier looking locks.
Benefits
- Hair shampoo for women helps thicken and add volume to stressed, depleted hair
- Helps support stronger strands that look and feel healthier
- Creamy lather gently cleanses without stripping
- Helps fortify with green tea extract, peptides, and magnesium
- Leaves hair feeling full, soft, and clean
- Thickening shampoo for fine hair, thinning hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Vanilla Chai Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2649494
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Thickening Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Crambe Abyssinica Seed Oil, Pisum Sativum (Pea) Seed Extract, Hydrolyzed Quinoa, Panthenol, Sodium Hyaluronate, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Benzyl Alcohol, Benzyl Benzoate
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
OLAPLEX
No.4 Bond Maintenance Strengthening, Hydrating Hair Repair Shampoo
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
OLAPLEX
No.4 Bond Maintenance Strengthening, Hydrating Hair Repair Shampoo
Redken
Extreme Length Shampoo For Longer, Stronger Hair
Biolage
Color Last Shampoo for Color-Treated Hair
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Not Your Mother's
aura boost Hydrate Conditioner
Not Your Mother's
aura boost Anti-Frizz Conditioner
Not Your Mother's
aura boost Restore Conditioner
Questions
What do you want to know about this product?
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
The Not Your Mother's Aura Boost Shampoo & Conditi
I recently tried the Not Your Mother's Thickening Aura Boost Shampoo & Conditioner, and honestly, I'm impressed! From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. The shampoo lathers beautifully without feeling heavy, and the scent is fresh and uplifting — not overpower...
Most Helpful Critical Review
Fail
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure h...
95 results
Not on my repurchase
Hair Type Wavy Hair
So, I have thin, wavy hair, and I can't say I don't recommend this enough. At first it was working well, but after 2 weeks of using this it weighed my hair down so much. Now if I were to swap the shampoo and just use the conditioner its ok, but even then I would switch it out. I feel that it made my hair oily within a day too.
Fail
Hair Type Wavy Hair
My hair is fine, high-density, low porosity, and easily weighed down. This shampoo left like a coating on my hair. It didn't feel clean. I tried shampooing twice but that made it worse. The conditioner washed out easily which is usually a sign that it won't actually condition. Anyway, I'm not sure how a product that leaves residue is going to provide volume. This is now in the trash.
Great shampoo to clean but not strip hair, even be
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I appreciate that the bottle is easy to use, even in the shower. The scent is nice and it leaves my hair feeling very clean but not stripped of nutrients. For the price you can't beat it!
Ehhh not for fine thin hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo didn't do much for my hair expect dry it out and tangle my hair a lot more during my showers and hair appointments ash days. The scent is clean and manageable.
10/10 recommend!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This made my hair so silky, bouncy, and voluminous! The packaging is adorable and I can't stop using this shampoo + conditioner duo! The fragrance smells so good too!