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Highlights
Summary
Lean on Not Your Mother's Aura Boost Hydrate Shampoo for the softness and strength you and your hair deserve. The nourishing, non-stripping cleanse releases what you don't need to invite in what you do: softer, smoother, stronger hair supported by aloe, peptides, and magnesium, and apple wood scent.
Benefits
- Hair shampoo for women helps soften and hydrate hair
- Supports stronger, healthier-feeling hair
- Gently cleanses without stripping, leaving hair feeling nourished and balanced
- Helps fortify with aloe, peptides, and magnesium
- Hydrating shampoo for dry hair, stressed hair, or breakage-prone hair
- Great for all hair types, including straight hair, wavy hair, and curly hair
- Safe for color treated hair
Scent Type
- Apple Wood Scent
Formulated Without
- Sulfate Surfactants
- Parabens
Item 2659096
Lather into wet hair. Breathe. Rinse thoroughly. For best results, follow with aura boost Hydrate Conditioner.
Water (Aqua) (Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Glycol Distearate, PEG-150 Distearate, Isopentyldiol, Polyquaternium-10, Aloe Barbadensis Leaf Juice, Avena Sativa (Oat) Peptide, Rosmarinus Officinalis (Rosemary) Flower Extract, Magnesium PCA, Glycerin, 1,2-Hexanediol, Propylene Glycol, Caprylyl Glycol, Quaternium-80, Trisodium Ethylenediamine Disuccinate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Phenoxyethanol, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Citric Acid, Fragrance (Parfum), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Limonene, Linalool
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
So happy with this!
I integrated the Aura Boost shampoo and conditioner into my normal hair care routine so that I could see the differences in my hair from these products specifically. I have been struggling with stressed out hair and scalp for the past year and a half and this shampoo and conditioner has helped so mu...
Most Helpful Critical Review
Great lather with an amazing smell
This shampoo lathers up so nicely and leaves you feeling like your scalp has been cleaned. I do love the smell and it fills the shower with a super nice fragrance. It's easy to rinse out, not a shampoo that feels like it take forever to get out of your hair. I wanted to give an honest review since I...
98 results
Irritated scalp
Hair Type Wavy Hair
Smell was nice and it lasted well but irritated my scalp.
Sleek hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Love this shampoo! Cleans my hair well and shocked how healthy and sleek my hair is. Don't use too much, maybe quarter size amount since it suds a lot! Still color safe and smells sooo good.
Shower Must-Have!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I'm the type of girl that loves trying a new shampoo and conditioner. I have never tried the Not Your Mother's hair products, so was excited to give this a whirl. The packaging is clean and simple, and you get a standard amount that is seen across the majority of shampoos. I am a fan of the scent, it gave a light floral, clean touch. Massaging this shampoo to my hair, it definitely did the job with giving me the cleanse-feel which is so important to me. Plus, I do shampoo twice to cleanse and then another round to give me the benefits of what the shampoo is to offer. I did get the softness and silky feel once styled. A great option!
I loved
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo has a lightweight,smooth consistency and feels very hydrating on my hair. It lathers well,rinses out easily,and fresh without heaviness. Definitely effective for dry hair!
So hydrating!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This shampoo feels awesome with my hair and makes it feel hydrated and my ends are not dry at all. My hair isn't tangled as much and my scalp also doesn't feel dry