This Product |
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HAIR TYPE |
Normal, dry color-treated |
Fine, color-treated |
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HAIR CONCERN |
Dryness, lack of moisture |
Lack of volume, fullness, body |
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BENEFITS |
Moisture and softness |
Body and fullness |
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KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Wheat Protein, Eucalyptus Leaf |
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FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Pink Grapefruit, Wild Rose |
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Highlights
Summary
Pureology's Hydrate Shampoo is a moisturizing, sulfate free shampoo that deeply hydrates normal to thick dry, color treated hair. This ultra-nourishing formula seals in vibrant color and supports hair repair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Item 2565096
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Q&A
Showing 5 out of 255 Questions
- Q
How does it smell?
- Asked by Nina
- Official Answer By Pureology - BEHello there! We appreciate your interest in Hydrate Shampoo. This shampoo has an aromatherapy blend: Lavender, Bergamot, and Patchouli for a calming, sensorial cleansing experience. Hope this helps!Was this answer helpful to you
- Q
I have fine, thin, color treated hair. I have been using the hydrate for years. Should I be using a different Purology product?
- Asked by emullie
- Official Answer By Pureology - BEHi there! Thanks for reaching out about our Hydrate Shampoo. We recommend trying our Hydrate Sheer Shampoo, this line is the perfect sensorial solution for finer strands that crave hydration without the heaviness. Hope this helps!Was this answer helpful to you
- Q
Does it make finer hair greasy
- Asked by Smooth
- Official Answer By Pureology - BEHi there! We appreciate your interest in Hydrate Shampoo. This shampoo is best for dry, very dry, and color-treated hair, including hair damaged by coloring, bleaching, or heat styling. For best results we recommend applying a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work through mid-lengths and ends. Rinse thoroughly. Repeat if needed for very dry, damaged, or heavily color-treated hair. Hope this helps!Was this answer helpful to you
- Q
Are the shampoo and conditioner recommended for low porosity curly hair?
- Asked by Asya
- Official Answer By Pureology - BEHello there! We appreciate your interest in our Hydrate Shampoo and Conditioner. This duo provides professional dry hair repair, significantly improving elasticity and light reflection. Optimized for textures ranging from fine and straight to thick and coiled that crave intense moisture. Hope this helps!Was this answer helpful to you
- Q
Do these bottles come with a factory seal?
- Asked by SDDREAMER
- Official Answer By Pureology - BEHi there! We appreciate your interest in our Hydrate Shampoo. Our Liter sizes (33.8 fl oz) are the only shampoo bottles that do come with a seal. We hope this helps!Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
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Hair Type
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2943 results
Yes must have !
Hair Type Wavy Hair
[I received this product in exchange for my honest review] The conditioning performance is awesome! I don't know what ingredients that cause value and rising that my hair feels so good! The volume of my hair makes all the difference of the world

Orbited my scalp
Hair Type Very Curly Hair
[I received this product in exchange for my honest review] Initially I was excited to try this product, however, I am not a fan of this product. The packaging was great nothing special about it. The product rinsed well, and glad it did because it irritated my scalp after putting in on. My hair felt dry. Overall the performance of this product for me was not the best. I do not recommend.
Not For Me
I didn't notice any improvements with my hair using this shampoo. It actually made it feel dry & like straw. I had to use a leave in conditioner just to get a wide tooth comb through my wet hair which I usually don't have any problems doing. The fragrance is mild but I didn't care for it especially when I got caught out in the rain, it made my hair smell awful.



Best hydrated shampoo and conditioner ever
Hair Type Straight Hair
[I received this product in exchange for my honest review] Best product ever for dry and frizzy hair. After using it, my hair feels so clean, refreshing and hydrated. It also helps to scalp and give my hair a big volume. A little bit pricy more than other shampoo brands but will worth it


Creamy and dreamy
Hair Type Wavy Hair
Great for colored hair