Rated 4.29 out of 5 stars
Most Helpful Positive Review Give it a chance!
When I first used this, I wasn't impressed at all, to be honest. It dried down to a matte/semi-matte finish and it left my combination skin feeling dry & tight; it didn't feel lightweight at all. Despite this, I pushed forward & kept using it.
Come to find out, my skin was getting better with extended use! The problems I was having with it had NOTHING to do with the product, but with my actual skin. My skin was dehydrated (not unmoisturized) & overproduced oil in my tzone. Extended use of this product helped regulate that (along with a proper skincare routine). I looked deeper and found the ingredient list rich with hydrating ingredients like snail mucin & a blend of wonderful oils with brightening and soothing properties, compounds that help retain moisture & keep my skin hydrated like niacinamide, and even things to help with my hyperpigmentation issues like hyaluronic acid! I was shocked at how beautiful the formulation of this product is.
We're supposed to be using sunscreen EVERYDAY, no matter how short you're exposed to the sun - even if it's just going to the grocery store! We're also supposed to reapply sunscreen every two hours (depending on our sun exposure), but doing so over makeup can be challenging. This product is perfect for just that! It uses the beautiful ingredients Zinc Oxide and Titanium Dioxide to be a great no-white-cast physical sunscreen!
The product advertises itself as a "full coverage cream" which I found is slightly misleading. If you think you'll get full coverage with, say, just one or two pumps, you're in for a surprise. That being said, this product layers beautifully! You can definitely build up to that full coverage you might be looking for, but will still look very natural.
TLDR: Give this product a chance - not just for a couple applications, but use it regularly so you can really see the wonderful affect it can have on your skin. Definitely buildable coverage, layers beautifully, and is a wonderful sunscreen! Two thumbs up!
Most Helpful Critical Review I really wanted to like this...
After watching rave reviews of this CC cream from some of my favorite YouTubers, I had some extremely high expectations for this product that were sadly not met. I have 40 year old, normal/slight combination skin with occasional dry patches. This cream would cling to my dry patches, oxidize leaving me with an orange hue after a few hours, and separate on top of my slightly oily T-zone. I tried applying this product with and without primer, with a foundation brush, with a beauty blender, with just with my fingers and then I gave up. I passed it on to my 65 year old mother who turned right around and gave it back to me saying that it overly emphasized her wrinkles by settling in them over time, and that it made the rest of her face look like an oil slick. -- My biggest regret is that I used up so much of this cream trying to make it work that I cannot in good conscience return it for a refund.
Reviewed by 14926 customers Best CC Cream
Kst from Tampa
I highly recommend IT cc cream. The coverage is perfect. Not heavy.
Surprised for the wrong reasons :(
Anj from Sacramento, CA
I bought this yesterday, I checked the shades and was told medium is my shade. It was way too white on me and lacked yellow undertones like it claimed it had. It felt and looked very heavy and cakey on my skin. It also clung onto any imperfections I had and made it look even worse. The tan colors they have are too dark and orange on me. I'm not spending extra money to buy two shades to mix. My skin is pretty good, I have a few scars and pimples at times but I was shocked it made me look worse.. I was surprised because this is so popular. I'll just stick with my Nars foundation.
Not for me
Thorn from Detroit
I found the product settled into facial lines, making them look more noticeable.
Only if you can color match
JessC from Michigan
I wanted to give this product a try, but it did not match my skin tone no matter what color i chose. I tried to doctor it up with different layers and different products like contour and everything else, but i just could not get this to match/look good with my skin tone. I hated having to go back and forth due to covid, so maybe if i could have tried different shades in the store it would have been different.
I wouldn't buy this product.
Kris from Raleigh
I will be returning this product. To heavy for me. I'm sure this is a good product but just not for me.
maloc from Burnsville Mn
I had help from one of the sales persons and it is the wrong color. Unfortunately I no longer have a receipt or the original box the product came in so I guess I am stuck with the product. Expensive mistake.
A little goes a long way
Latin Cycle from Dallas TX
This foundation is very thick, you have to use very little. Which is great because the tube will last you a long time. BUT if you use too much it will feel heavy & thick so be cautious of how much you use.
Shades misleading, but great overall
legend from Im pale
love this foundation for buildable coverage and even texture! HOWEVER,
"Fair Light" (the first lightest shade) is actually much darker than "Fair" (the second lightest shade). Also, "Fair" oxidized a lot.
Good coverage but...
Aileen from Miami, FL
I love it cosmetics products and was on the lookout for a lightweight bb cream or foundation that would give me good coverage but not clog my pores. I'd seen this product for a long time and it always seem to have great reviews so I thought I'd give it a try. First off, the coverage is fantastic. I don't need to put concealer to cover the dark circles under my eyes because of the color correcting that this product has. It applies beautifully with a beauty sponge and feels so nice on your skin. But One of the downsides to it is that they don't have enough shades!! I know it's not advertised as a foundation but given how popular this product is, you'd think they'd add more shades. I'm light neutral so I had to settle for the light shade which has warm undertones. It's not super off but it's not a perfect match either. And it does oxidize slightly. Also, it's not a product that will last all day and is not transfer proof. I noticed that after 6-8 hours it starts to look a little dry which is weird but it could also be my skin. I have combination skin so it could be that too. I really wanted this product to be a staple for me but it needs a few improvements. Probably won't repurchase unless they add more shade options.
Tried to enjoy, but just didn't
ShaKyra from Arizona
I tried so many different ways to wear it; and I did not enjoy any of them. I tried primer and no primer. I tried setting and not setting. I tried just a little product and I tried a lot more product. I even tried using a brush, sponge and just my fingers. It didn't matter how I applied it just never seemed to last. The coverage was nice and it did have a nice finish, but I would not recommend this product. It would only last, like maybe, an hour until it started to look bad. I also tried the two lightest shades and neither was light enough and both were orange on my skin.
DIY Wedding Makeup
Kat from Houston, TX
Because of COVID-19, I decided to do my own wedding makeup, a bold move since I have little to no experience with makeup. I decided on this CC cream as an all-on-one option. It was perfect. It lasted all day, living me a glowy look in photos without being cakey. My now husband even remarked on how pretty and natural it was. Would highly recommend. It's expensive and the shade ranges could be improved, but if you can find a color that works for you, definitely try it!
Arlene from Farmington, WV
Feels so good on the skin and blends beautifully. Coverage is awesome. Doesn't break me out. I could go on forever about things I like about this stuff
RD1122 from Charleston SC
I was disappointed trying is as the reviews were so good...I always use neutral undertone make up and I bought the neutral medium tone and it has a yellow undertone....I ordered a second bottle and both gave me yellow... Very disappointed. The neutral is not very neutral. I have a medium skin tone....light brown
My favorite make up!
Esther from Miami Florida
It has great coverage. I use very little and get great coverage!
I love this! I'll never use anything else ever again!!
Tara from Oklahoma City, Ok
I use this product daily. It has great coverage and lasts all day.
Wrong color and SO patchy
AT from USA
I knew it was wrong to order this online. But how wrong could it be? I am fair with cool undertones. I ordered fair with cool undertones. This stuff was ORANGE I tell you. It felt patchy and drying and I don't understand the hype
Best in all my years
Lacey from USA
Seriously this is top tier. The coverage is like no other and it's not heavy on the skin. BEWARE these are DARK- I'm usually a light shade and I got fair light which I can only use when I fake tan.
Don't see the hype
Sandra from Boston, MA
Really wanted to like this product as I am trying to find a foundation/BB/CC cream with SPF. It is such a cult favorite and I see it almost everywhere, people raving about it, so I had really high hopes. Was able to get a couple sample sizes and was really excited to try it, but unfortunately I was disappointed. Tried it multiple times and with different products above and under it and nothing helped. In a few hours, it made my face look super cakey and very unappealing. Not long lasting at all. I have an oily/combination face and it somehow dried it out. Do not recommend. Very disappointed.
I really like it!
Bellissime Stelle from South Texas
This was my first CC Cream and I really like it! I love that it's got so many skincare properties as well as the SPF 50+. It covers up my redness nicely, and it's buildable. I prefer to use it with a damp sponge or for more coverage, with a flat top brush followed with a damp sponge to blend out any brush strokes made from my foundation brush. I don't use it around my eye area because the SPF can make my eye area sensitive and a little dry by the end of the day. It hasn't broken me out and I do have sensitive acne prone skin. I like to set it down with a matte translucent setting powder. The finish is beautiful, and looks even better throughout the day. My skin actually does look better after wearing this CC Cream for a few days. Tips: Start with a little in the middle of each area of your face and gently press in and blend outwards. Build it up in areas as needed. It's easy to use too much product in one area and that'll cause any wrinkles and fine lines to look accentuated. A little goes a long way! Can't wait to try the matte version next!
NOTE: I wear the Fair shade. It doesn't oxidize, and it has a nice light lemongrass scent upon application.
Mace from Salisbury
I've never had a product separate and look so badly on my skin. Not to mention the strong fragrance AND the terrible oxidation. Had to remove this product mid-day because of how orange I turned. I was really hoping for a good result with this product too but will not be purchasing again!
Bossmom from Austin, Texas
Lightweight but just enough to even put skin tone plus sunscreen for the win
Wrong shade already made 1 exchange
Letty from Austin Texas
Getting the correct shade already exchanged one time going in for the 2nd
Nice coverage but smudges.
Gina from Long Island, New York
I really wanted to like this foundation but I notice that even when using a primer and setting spray, my cat eyes and waterline smudge onto this foundation after it's been applied and approximately an hour or two after application. I have been doing the same make up for over a decade and never had an issue until I started using this foundation. Whenever I try to clean it up, it smudges even more and ultimately results in me ruining my make up since it cannot be wiped away with bare hands. I need a wet rag or paper towel for clean up which isn't ideal when you're on the go. It's just become an overall pain and inconvenience. I'll return to using MAC.
Holy Grail skin care
Pixie from Sevierville TN
I had the worst eczema flare up of my life ON MY FACE! Thank goodness for this stuff, not only did it hide my red patches completely but it also moisturized my skin and gave my such a healthy look. Thank you thank you thank you!
Great CC cream but oxidizes
Yes from Oakland, CA
I love this CC cream, it took a minute to find my true shade because it oxidizes. I'm usually light medium, but the light medium IT Cosmetics has is too dark for me, so I ended up buying the Light. It was fine at first in the morning, I liked it and felt like it was my color but at the end of the day my face looked a little tan. Then I bought the fair light I believe, and this just matches my skin perfectly. Never thought I'd ever buy a fair in any CC cream but with IT it seems to work for me. At times I mix the fair with the light so I can use both shades. Overall, I think this has great ingredients and makes your skin look really nice over time, if you use a primer it looks even better.