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Highlights
Summary
MAËLYS B-FLAT Belly Firming Cream helps skin look tighter and helps fade the look of stretch marks. Crafted with the invigorating Brazilian peppertree plant and Bentonite, this cream is clinically proven to decrease the look of skin roughness for smoother-looking belly skin.
Benefits
- Promotes smoother-looking belly skin.
- Decreases the look of belly skin roughness.
Research Results
- Clinically proven to promote smoother-looking belly skin.
- Clinically proven to decrease the look of belly skin roughness.
- *Based on a 56-day clinical trial with 28 participants.
Key Ingredients
- Formulated without: Parabens, SLS, and Phthalates.
- Bentonite Firming Complex: A potent blend of nourishing Avocado Extract, hydrating Shea Butter, and oil-absorbing Bentonite Clay, that is shown to help diminish the look of stretch marks and visibly firm the skin.
- Brazilian Peppertree: A plant extract that helps invigorate the skin and is proven to smooth the look of fatty skin.
Item 2560649
Apply a generous layer to stretch marks and loose skin in the belly area. Massage into the skin in circular motions until fully absorbed. You may start to feel a warming sensation, that's totally normal! If you're not into the tingle, we recommend waiting at least 20 minutes after a shower before applying. Use twice a day for best results.
Water (Aqua), Hydrogenated Polyisobutene, Glycerin, C12-15 Alkyl Benzoate, Stearyl Alcohol, Caprylic/Capric Triglyceride, Acrylates Copolymer, Cetyl Alcohol, Dimethicone, Squalane, Butyrospermum Parkii (Shea) Butter, Theobroma Cacao (Cocoa) Seed Butter, Tocopheryl Acetate, Sodium Hyaluronate, Bentonite, Propylene Glycol, Butylene Glycol, Bisabolol, Paullinia Cupana (Guarana) Fruit Extract, Schinus Terebinthifolius Seed Extract, Persea Gratissima (Avocado) Fruit Extract, Butyrospermum Parkii (Shea) Butter Extract, Triticum Vulgare (Wheat) Germ Oil, Ethylhexylglycerin, Ceteareth 20, Phenoxyethanol, Vanillyl Butyl Ether, Chlorphenesin, Sodium Hydroxide, Sodium Carbonate, Fragrance (Parfum), Geraniol, Hexyl Cinnamal, Linalool, Yellow 6 (CI 15985),Yellow 5 (CI 19140), Red 33 (CI 17200).
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Questions
Q&A
Showing 20 out of 46 Questions
- Q
This is not on automatic reorder with ulta or with the company correct?
- Asked by Karol
- Official Answer By MAELYS - Brand EngageFor any order or subscription inquiries, please reach out to Ulta's Customer Service team directly! They are always ready to help! 💖Was this answer helpful to you
- Q
Is it normal to itch after applying?
- Asked by Shawn
- Official Answer By MAELYS - Brand EngageSome products may cause a warming sensation as part of the formula’s activity. It’s totally normal and safe, though it may not happen to everyone. We recommend avoiding application after hot showers or workouts to keep the sensation mild. 😊Was this answer helpful to you
- Q
About how much product should I use? 1-2 pumps? A quarter size amount?
- Asked by CMS
- Official Answer By MAELYS - Brand EngageDon’t be shy! 😏 We recommend applying a generous layer. Enough to fully cover the entire area you’re applying it to. Massage it in until fully absorbed for best results. 💕Was this answer helpful to you
- Q
The before and after photos claim 30 days, but the Maely's website shows the same photos, but say those are results after 56 days. Which is true?
- Asked by Curious
- Official Answer By MAELYS - Brand EngageThe results shown in the before-and-after photos are based on real customers. Every body is unique, so results can vary from person to person! 🌸 Some may notice changes sooner, while for others it might take a little longer. Consistency is key, and using the products as directed makes all the difference.💟Was this answer helpful to you
- Q
If you stop using this, how long before the skin goes back to how it was before? I dont understand why if its actually really working, you have to use it forever. That sounds like it doesnt actually change anything, it just will look better temporarily.
- Asked by Goose
- Official Answer By MAELYS - Brand EngageJust like with exercise or a good skincare routine, consistency is key to maintaining your gorgeous results. Our products work to visibly improve the look and feel of your skin, and continued use helps keep those results lasting beautifully over time. ✨Was this answer helpful to you
- Q
Can I use this on old stretch marks
- Asked by Nasher
- Official Answer By MAELYS - Brand EngageHi there! 💕 B-FLAT is clinically proven to reduce the look of stretch marks and smooth the appearance of belly skin. It’s specially formulated to target stretch marks and loose skin on the belly area. Perfect for giving your tummy that extra boost! ❤️Was this answer helpful to you
- Q
How long do you use it for? Do you have to keep using it to keep the results or can you stop once it works?
- Asked by Court
- Official Answer By MAELYS - Brand EngageGreat question! 💕 For best results, we recommend using B-FLAT consistently. Like with most skincare, continued use helps maintain the results over time. ✨Was this answer helpful to you
- Q
Can I use this product on other parts of my body (other than my stomach) that have stretch marks?
- Asked by Reese
- Official Answer By MAELYS - Brand EngageGreat question! 😊 B-FLAT is specially formulated for the tummy area, but we’ve got targeted treatments for other areas too! Let us know which area you're looking to treat, and we’ll help you find the perfect match for your needs. 💖Was this answer helpful to you
- Q
How many ounces in the bottle?
- Asked by L
- Official Answer By MAELYS - Brand EngageGreat question! 😊 Our B-FLAT comes in a 100 mL (3.38 fl oz) bottle. 💕Was this answer helpful to you
- Q
Can i use it on my neck
- Asked by Miranda
- Official Answer By MAELYS - Brand EngageB-FLAT is designed for the tummy, so for the neck area, we recommend B-POISED! It’s clinically proven to smooth the look of wrinkles and firm the skin on the neck & décolleté for a more youthful look. 💕✨Was this answer helpful to you
- Q
Can I use this on old stretch marks
- Asked by Nasher
- Official Answer By MAELYS - Brand EngageHi there! 💕 B-FLAT is clinically proven to reduce the look of stretch marks and smooth the appearance of belly skin. It’s specially formulated to target stretch marks and loose skin on the belly area. Perfect for giving your tummy that extra boost! ❤️Was this answer helpful to you
- Q
How long do you use it for? Do you have to keep using it to keep the results or can you stop once it works?
- Asked by Court
- Official Answer By MAELYS - Brand EngageGreat question! 💕 For best results, we recommend using B-FLAT consistently. Like with most skincare, continued use helps maintain the results over time. ✨Was this answer helpful to you
- Q
Can I use this product on other parts of my body (other than my stomach) that have stretch marks?
- Asked by Reese
- Official Answer By MAELYS - Brand EngageGreat question! 😊 B-FLAT is specially formulated for the tummy area, but we’ve got targeted treatments for other areas too! Let us know which area you're looking to treat, and we’ll help you find the perfect match for your needs. 💖Was this answer helpful to you
- Q
How many ounces in the bottle?
- Asked by L
- Official Answer By MAELYS - Brand EngageGreat question! 😊 Our B-FLAT comes in a 100 mL (3.38 fl oz) bottle. 💕Was this answer helpful to you
- Q
Can i use it on my neck
- Asked by Miranda
- Official Answer By MAELYS - Brand EngageB-FLAT is designed for the tummy, so for the neck area, we recommend B-POISED! It’s clinically proven to smooth the look of wrinkles and firm the skin on the neck & décolleté for a more youthful look. 💕✨Was this answer helpful to you
- Q
Does this B-Flat help the appearance of surgical scars on the tummy?
- Asked by M.O.
- Official Answer By MAELYS - Brand EngageB-FLAT may help improve the appearance of surgical scars, but it’s important to only apply it on fully healed skin. 💖 We’ve heard from other customers who’ve seen improvements in the look of their scars with consistent use. As always, we recommend doing a patch test first when trying any new product! 😊Was this answer helpful to you
- Q
Is this specific product vegan?
- Asked by A
- Official Answer By MAELYS - Brand EngageYup, B-FLAT is totally vegan. 😊Was this answer helpful to you
- Q
Can I shower an hour after applying? Or will that reduce effectiveness?
- Asked by Sarah
- Official Answer By MAELYS - Brand EngageGreat question! For best results, it’s ideal to shower first and apply on dry skin. If you can’t, wait a few hours after showering before applying. Just a heads-up, applying on damp skin right after a shower can make the warming sensation stronger! 🔥😊Was this answer helpful to you
- Q
How do you recommend using B FLAT and RELURE together? My main skin concern is loose skin on my belly postpartum. Should i be using B TIGHT on my belly too?
- Asked by J
- Official Answer By MAELYS - Brand EngageFor a powerhouse combo, use RE-LURE first, let it fully absorb, then layer B-FLAT on top—perfect for targeting that belly. B-TIGHT works wonders too, but it’s not focused on the belly area specifically. You’ve got this! 💪✨Was this answer helpful to you
- Q
In many of your answers you talk about the results of clinical trials. Where can I read (please provide a link) these very results?
- Asked by יורי
- Official Answer By MAELYS - Brand EngageYou can check out the reviews on our website, and you’ll also find honest feedback from real women who’ve tried it here on the ULTA's product page too! 💕Was this answer helpful to you
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Best Uses
Describe Yourself
Skin Type
Most Helpful Positive Review
People Say "No Cream Can Do That" They Are SOOO WRONG!! THIS
I will admit I thought the same but after my 1st bottle I was all in. It's not a miracle weight loss cream, but it will smooth your stretch marks, tighten your skin, make it smoother, firmer, AND if you are on a weightloss or exercise journey then this cream (and all thr others) are a MUST!! For me ...
Most Helpful Critical Review
Be better than me and read the instructions first!
During the "21 days of beauty" promo I decided to buy both arms and belly tightening creams and used them at the same opportunity. It didn't even occur to me that I should read the instructions of use. After all, it was "just a moisturizer" and who reads the instructions to use a moisturizer? Well, ...
9085 results
BURNS/ITCHES
not sure if it works, but im not sticking around to find out. tried it for the 1st time tonight and my stomach is burning so bad and its so itchy. ill be returning this product ASAP. I definitely dont recommend for that reason alone
False advertising. Got old bottle not the one I paid for.
They say you get the orange one but I received the old bottle. False advertising.
Not bad
Bought it when it was 50% off. Reading the comments, i was iffy on trying it. I applied it to dry skin. No bad burning, just a little tingling. I will give an update after a month since today is just day 1 of using it.
I would buy this product again!
I really like the results after using this for only a week! It does have a burning sensation, but not intolerable. I am seeing results and will continue to use!
I will not be buying this product anymore
I will not be buying B Flat anytime in the near future. I'm extremely disappointed in the way they changed the ingredients. I've been using B Flat for many years with great results, but in the last 6 months I've noticed it just isn't the same anymore.