Free standard shipping on any $35 purchase
Sale
New Arrivals
Luxury Makeup
Ulta Beauty Collection
Gifts & Value Sets
Travel Size & Mini
Foundation Shade Finder
Foundation Quiz
Mascara & Lash Quiz
Virtual Try-On
Makeup Obsession
Black-Owned & Founded
Juvia's Place
Culture 2 Eyeshadow Palette
Luxury Skin Care
Dermatologist Recommended
Skin Care Quiz
Skin Health Guide
The Wellness Shop
Skinfatuation
DUNE SUNCARE
New! The Mug Guard
Hair Quiz
Hair Goals
Hair Style Try-On
Curly Textured Hair
Hair Tools Guide
Briogeo
New! Destined for Destiny™
OSEA
New and only here! Undaria Collagen Body Lotion
Luxury Fragrance
Fragrance Finder
Fragrance Crush
Fragrance Crush | Marc Jacobs
Marc Jacobs Perfect Intense Eau de Parfum & Perfect Eau de Parfum
Gift & Value Sets
Solawave
4-in-1 Radiant Renewal Skincare Wand
Gift Cards
Current Ad
LGBTQ+ Owned & Founded
Conscious Beauty
SPARKED at Ulta Beauty
The brightest up and coming brands
Buy More Save More
Gifts with Purchase
Coupons
Celebrating our diverse communities
Beauty Reads
Beauty School Live
Hair Services
Waxing & Brows
Makeup & Lashes
Skin Services
Ear Piercing
BEST SELLERS
Your multitasking must-haves
NEW
Powered by skin-loving ingredients
When skincare meets makeup
