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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
PÜR Big Look Lengthening Mascara lifts and volumizes lashes while delivering silky, rich pigment creating a wispy false eyelash effect.
Benefits
- Available in Black.
- Unique clump-resistant mascara wand lifts and separates each lash, even the tough, inner corner lashes, to deliver uniform color.
- Lash-loving, conditioning ingredients help lashes appear stronger and shinier with prolonged use.
- Nourishing lightweight formula is comfortable for all-day wear without flaking or smudging.
- 92% saw amplified lash length and volume*
- 92% said the mascara was easy to remove*
- *Based on an in-house perception study
Key Ingredients
- Powered by Argan Oil, rich in Omega-3 Fatty Acids and Antioxidants to condition and nourish lashes for overall lash health and helping prevent premature fallout.
- Vitamin E moisturizes and increases lash flexibility for healthier-looking lashes.
- Nylon 12 attracts to each lash extending length for longer-looking lashes.
Formulated Without
- Aluminum
- Animal Derived Ingredients
- Formaldehyde
- Gluten
- Lead
- Mineral Oil
- Parabens
- Paraffin
- Petrolatum
- Phthalate
- Silicones
- Sulfates
- Talc
Comb wand through both upper and lower lashes with slow, delicate, repeated strokes.
Aqua, Glyceryl Stearate, Propylene Glycol, C18-36 Acid Triglyceride, PVP, Cetyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Nylon-12, Stearic Acid, VP/Eicosene Copolymer, Steareth-20, Copernica Cerifera (Carnauba) Wax, Aminomethyl Propanediol, Caprylyl Glycol, Argania Spinosa Kernel (Argan) Oil, Phenoxyethanol, Steareth-2, Xanthan Gum, Chlorphenesin. May Contain: Iron Oxides (CI 77499).
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