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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
PÜR Big Look Extreme Mascara with Argan Oil delivers dramatic volume and length. This nourishing formula conditions lashes while providing bold, clump-free definition.
Benefits
- Creates dramatic volume and length for eye-catching lashes
- Nourishing formula with Argan oil conditions lashes while you wear it
- Buildable formula allows for natural to extreme looks
- Doesn't flake, smudge or clump throughout wear
- Innovative clump-resistant brush design separates and coats every lash
- Helps strengthen lashes over time with continued use
- Suitable for sensitive eyes and contact lens wearers
Features
- Creates dramatic volume and length for eye-catching lashes
- Nourishing formula with Argan Oil conditions lashes while you wear it
- Buildable formula allows for natural to extreme looks
- Doesn't flake, smudge or clump throughout wear
- Innovative clump-resistant brush design separates and coats every lash
- Helps strengthen lashes over time with continued use
- Suitable for sensitive eyes and contact lens wearers
Key Ingredients
- Argan Oil helps condition and strengthen lashes over time
- Vitamin E protects lashes from environmental damage
- Panthenol (Pro-Vitamin B5) helps promote thicker, fuller lashes
- Nylon-12 attracts to each lash extending length for longer-looking lashes
- Natural plant waxes provide flexible hold without stiffness
- PETA-certified cruelty-free and vegan formula
- Enriched with nourishing ingredients for lash health
Starting at the base of lashes, wiggle the brush back and forth while sweeping upward to coat each lash from root to tip; apply multiple coats for more dramatic volume and length, waiting 30 seconds between applications for maximum impact without clumping.
Aqua, Glyceryl Stearate, Propylene Glycol, C18-36 Acid Triglyceride, PVP, Cetyl Palmitate, Euphorbia Cerifera (Candelilla) Wax, Nylon-12, Stearic Acid, VP/Eicosene Copolymer, Steareth-20, Copernica Cerifera (Carnauba) Wax, Aminomethyl Propanediol, Caprylyl Glycol, Argania Spinosa Kernel (Argan) Oil, Phenoxyethanol, Steareth-2, Xanthan Gum, Chlorphenesin. May Contain: Iron Oxides (CI 77499).
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Questions
Ask a QuestionQ&A
Showing 5 out of 5 Questions
- Q
Was the brush on this mascara changed?
- Asked by Amanda
- Verified Reply - Brand ExpertHello PUR Beauty! The BIG LOOK mascara wand is the same infamous lash lengthening wand with over 400+ bristles wrapping around that coats each lash with nourishing Argon Oil!Was this answer helpful to you
- Q
Is this vegan?
- Asked by Syd
- Verified Reply - Brand ExpertHello PUR Beauty! Yes! We are proud that Big Look Mascara is vegan!Was this answer helpful to you
- Q
is this paraben free?
- Asked by infetrion
- Verified Reply - Staff ExpertYes, Big Look Lengthening Mascara is paraben-free.Was this answer helpful to you
- Q
What is the difference between Big Blink and Big Look mascara?
- Asked by steelerlily
- Verified Reply - Staff ExpertBig Look is the same exact formula as Big Blink, just a different name!Was this answer helpful to you
- Q
Is this mascara cruelty free like the rest of the pur minerals line? If not, do they have one that is not tested on animals?
- Asked by Angelique
- Verified Reply - Staff ExpertPür Minerals is a cruelty-free company that never tests on animals.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 217Anytime
- 72Daytime
- 54Going Out
- 2None
- 1The applicator is one of the best!
Describe Yourself
- 147Classic Style
- 110Natural Style
- 27Trendy Style
- 1PUR VOLUME!
Most Helpful Positive Review
A Decent Mascara for Length, But Volume Fades
Product was received as part of an educational promotion. I've been using the PUR Big Look Lengthening Mascara with Argan Oil for a week now, and it's a solid 4-star product for me. First off, the "lengthening" claim is definitely true. My lashes looked noticeably longer after application, and it d...
Most Helpful Critical Review
Not for my eyelashes sadly...
I read through quite a bit of the reviews and I truly feel bad leaving this, but I feel that maybe the reason I'm getting such horrid results is because I have rediculously long lashes. I love to amp them up even more, but honestly, this mascara makes me look like flakey spider eye lady in 10 mins. ...
439 results
My Go-To Mascara for Beautiful, Nourished Lashes
Verified Buyer
Reviewed at
I've been using the PÜR Big Look Lengthening Mascara for a while now, and I'm really impressed! The formula does a great job at lengthening my lashes without clumping or flaking throughout the day. What I love most is that it's infused with argan oil, so my lashes feel nourished and soft instead of dry or brittle. The brush makes it easy to coat every lash—even the tiny inner corners—giving a natural but noticeable lift. It holds well during the day but can be a little tricky to remove at night, so I recommend a good makeup remover. Overall, if you want longer, healthier-looking lashes with a gentle formula, this mascara is definitely worth trying!
Holy Volume
Verified Buyer
Reviewed at
PÜR Big Look Lengthening Mascara is a product which has become virtually indispensable for people who want long dark lashes, minus the false eyelashes. The first time I applied it, I was instantly impressed. My usual flimsy lashes, were transformed into something truly spectacular. After application, there is no doubt that PÜR Big Look Lengthening Mascara can achieve a transformation with a false-eyelash appearance. What sets this mascara apart is its amazing ability to give you mega length, adds volume, and not a clump to be found. I kid you not, no clumps! Each lash is perfectly defined from root to tip; the effect is gorgeous. I love that this mascara also contains Argan oil. Not only do my lashes look incredible, but they feel softer and look healthier since I started using it. Big plus! It stays put all day without smudging or needing reapplying. At night, when it comes time to wash it off, it comes away clean with my regular cleanser. PÜR Big Look Lengthening Mascara is a must-have for anyone who wants long, dense, beautiful lashes. This product was provided for promotional purposes in exchange for my honest review.
Best for everyday makeup
Verified Buyer
Reviewed at
This product was provided for promotional purposes in exchange for my honest review If you're looking for volume and lash care in one tube, the Pur Big Look Mascara with Argan Oil is a total gem. The formula is infused with argan oil, so while it amps up your lashes with bold, black pigment, it's also nourishing them no more crunchy, brittle lashes! The flexible silicone wand separates and lifts beautifully with zero clumps. It's not waterproof, but it holds up through the day without smudging or flaking, and comes off super easily. Great for sensitive eyes and contact lens wearers. Bonus: it's vegan and cruelty-free. Lashes look fuller, feel softer, and you get that drama without damage yes, please!
long wear, gentle on the eyes, nourishing for the
Verified Buyer
Reviewed at
Mascara has impressive endurance. The application is effortless, delivering defined, lengthened lashes without clumping. But what truly sets it apart is its comfort: I often experience eye irritation after 8–10 hours of wearing makeup, yet this mascara stayed put without triggering any sensitivity — even after a full 12-hour day. What really surprised me was its performance outdoors. I spent two hours on a boat, with ocean wind and mist hitting my face, and the mascara didn't budge. No smudging, no flaking — just soft, fluttery lashes that looked freshly done. Thanks to the infusion of argan oil, my lashes felt hydrated and silky, not stiff or dry like with most long-wearing formulas. The only small downside is the tight tube opening — the wand can be a bit tricky to pull out. But on the bright side, this also helps prevent the formula from drying out too quickly, which means the mascara should last longer. In short: long wear, gentle on the eyes, nourishing for the lashes — and boat-proof. A new favorite. This product was provided for promotional purposes in exchange for my honest review
Love this mascara!
Verified Reviewer
Reviewed at
I am amazing at how well this big look mascara is working for me! My lashes look so healthy and beautiful. I'm especially impressed with the fact that this mascara doesn't clump all my lashes together. It's seriously a must have!