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PÜR Tone Up Niacinamide Firming Eye Serum #1
PÜR Tone Up Niacinamide Firming Eye Serum #1

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PÜR Tone Up Niacinamide Firming Eye Serum

$32.00

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Size:0.42 oz

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Details

Benefits

  • Visibly firms and tightens the delicate eye area
  • Reduces the appearance of dark circles and discoloration
  • Minimizes puffiness and under-eye bags
  • Smooths fine lines and wrinkles around the eyes
  • Brightens the eye area for a more awake appearance
  • Provides both immediate and long-term results
  • Creates a perfect canvas for concealer application

Features

  • Lightweight serum texture that absorbs quickly
  • Metal rollerball applicator for cooling, massaging application
  • Can be used morning and night for continuous benefits
  • Ophthalmologist tested for safety around the eye area
  • Works well under makeup without pilling
  • Provides instant hydration and long-term firming
  • Formulated without Parabens, Phthalates, Mineral Oil, Sulfates, Gluten, BPA, Fragrance, or Animal-derived ingredients

Key Ingredients

  • Niacinamide (Vitamin B3) brightens dark circles and strengthens skin barrier
  • Peptides help firm and tighten the eye contour
  • Caffeine reduces puffiness and improves circulation
  • Hyaluronic Acid hydrates and plumps fine lines
  • Plant extracts soothe and reduce inflammation
  • Vitamin C helps brighten and protect against free radicals
  • Antioxidants defend against environmental damage

Item 2596016

How To Use

Morning and evening, apply a small amount of serum to the under-eye area using the cooling metal applicator, gently rolling from the inner to outer corner; lightly tap with ring finger to help product absorb; allow to dry completely before applying eye cream or makeup; for enhanced cooling effect, store in refrigerator.

Ingredients

Aqua/Water/Eau, Glycerin, Caprylyl/Capryl Glucoside, Montmorillonite, Kaolin, Illite, Squalane, Pfaffia Paniculata Root Extract, Ptychopetalum Olacoides Bark/Stem Extract, Lilium Candidum Flower Extract, Sodium Hyaluronate, Allantoin, Aloe Barbadensis Leaf Juice Powder, Niacinamide, Hydrolyzed Oat Protein, Adenosine Triphosphate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Xanthan Gum, Canadian Colloidal Clay, Hydrolyzed Algin, Chlorella Vulgaris Extract, Melia Azadirachta (Neem) Flower Extract, Melia Azadirachta (Neem) Leaf Extract, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Aloe Barbadensis Flower Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Leaf Extract, Curcuma Longa (Tumeric) Root Extract, Gluconolactone, Butylene Glycol, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Sodium Metabisulfite, Sodium Hydroxide, Caprylyl Glycol, Phenethyl Alcohol, T-Butyl Alcohol, Disodium EDTA, Calcium Gluconate, Sodium Chloride, Phenoxyethanol.

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Q&A

Showing 6 out of 6 Questions
Q
Is this product intend more for puffiness and dark circles or for fine lines? Looking for something more for fine lines and crows feet.
Asked by Daze
Verified Reply - Staff ExpertWe apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!Was this answer helpful to you
Q
will the ingredients still be active if I put this product in the refrigerator?
Asked by Devon
Verified ReplyMany of our PUR Beauties keep their Tone Up & Miracle Mist in their fridge!Was this answer helpful to you
Q
Will it get rid of or lighten dark circles for dark complexion?
Asked by LaMo
Verified ReplyTone Up addresses under eye dark circles. We recommend this product for the day and Eyedentity eye cream for the evening!Was this answer helpful to you
Q
Is this for long term results as well?
Asked by Beauty Buff
Verified Reply - Staff ExpertYes, Tone Up lifts and smooths away the look of puffiness, dark circles and lines and wrinkles. • 66% increase in skin hydration after 14 days • 60% reduction in skin roughness after 56 days • 50% reduction in wrinkle depth after 28 daysWas this answer helpful to you
Q
Is this more of an eye serum or eye cream? Do I or should I put an 'eye cream' on top of Total Fitness? Thanks.
Asked by SunnyDiego
Verified Reply - Staff ExpertTone Up Total Eye Fitness features a gel texture. It is hydrating and serves as an eye treatment & moisturizer in one! No need to layer on an additional eye cream.Was this answer helpful to you
Q
Do I use Pur Minerals "Tone Up Under Eye Fitness" under or over my moisturizer?
Asked by Marlene
Verified Reply - Staff ExpertWe recommend applying to clean, bare skin (under your moisturizer) for best results.Was this answer helpful to you

Review Snapshot

by PowerReviews

738 ReviewsWrite a Review
83%
of respondents would recommend this to a friend
Ratings Distribution
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Most Helpful Positive Review
The best Pur Hydrated moisturizer

This review was collected as part of a promotion.] I just got the PUR Beauty Tropical C Brightening Vitamin C & Peptide Moisturizer, and it has quickly become a favorite in my skincare routine. This lush moisturizer infused with Vitamin C works wonders in brightening dull and lackluster skin, leavin...

Versus
Most Helpful Critical Review
Wasn't impressed!

I was actually really excited when I got this. I put a little on. It said a pea size, so that's what I did. After putting it on, it kind of felt like the sensation of alcohol around my eyes. Where it doesn't hurt but it kind of stings. You don't really want to open your eyes, it's just like fumes. I...

738 results

Brightening Bliss

Submitted 1 month ago

By drweeks689

From en_US

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Pur Cosmetics - BV

The PUR Tropical C Brightening Vitamin C and Peptide Moisturizer stands out as a lightweight, hydrating gel-cream designed to brighten and revitalize the skin. Its formula features a blend of vitamin C, peptides, and tropical fruit extracts like pineapple, papaya, grapefruit, lychee, and mango, which work together to illuminate the complexion and improve skin texture. The moisturizer has a light tropical fragrance, almost like a subtle citrus or orange sherbet scent, without being overpowering. However, if you have a fragrance sensitivity you may disagree. This moisturizer absorbs quickly and leaves the skin feeling soft, smooth, and hydrated without any greasy residue. Its lightweight texture makes it suitable for all skin types, including combination and oily skin. My skin feels nourished and looks more radiant after use, with improvements in brightness and a healthy glow. This delivers moisture without heaviness or oiliness, making it ideal for both day and night routines. This product was provided for promotional purposes in exchange for my honest review. **This review was collected as part of a promotion.

Was this review helpful to you?
Smells amazingly citrusy

Submitted 1 month ago

By reshmapatel

From en_US

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Pur Cosmetics - BV

This is my first Pur product and gotta say. It surprised me. I have been consistently using this PUR tropical C brightening vitamin C peptide moisturizer for a week and love how it's making my skin look and feel. To begin with, it has very nice citrusy smell that smells like summer and citrus. It is very moisturizing and definitely gives that healthy glow to the skin. I have also noticed that vitamin C has started to fade out my sun spots a little. I am convinced that longer periods of use would definitely help with that. The addition of peptides in this is making my skin look more fuller and plumper than usual. My new fine lines are getting filled and slowly slowing it down. Maybe! My skin is definitely glowing and looks very vibrant and clear. **This review was collected as part of a promotion.

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Perfect for mature skin!

Submitted 1 month ago

By styledelights

From en_US

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Pur Cosmetics - BV

I have been using this moisturizer for almost 10 days and can see the difference already. My skin feels softer and brighter. I have low tolerance for vitamin C serums but this cream is perfect because it gave me all the benefits of Vit C and did not irritate my skin! It is very lightweight and creamy moisturizer and a smells great too. My biggest pet peeve with vitamin C products is the uneven texture or strong smell, but this moisturizer is very soft almost whipped consistency and smells so fresh! I can see the difference in the texture of my skin, which feels smoother and overall complexion is brighter. I usually use it only at night, but you can wear it in daytime also as long as you wear sunscreen.Highly recommend!* "Product was received as part of an educational promotion. **This review was collected as part of a promotion.

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summer must!!

Submitted 1 month ago

By amnat26

From en_US

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Pur Cosmetics - BV

I absolutely love this moisturizer! The Pur Ultra-Hydrating Gel has quickly become a staple in my routine. It's packed with Vitamin C, peptides, and hyaluronic acid—which my skin drinks up. I use it every morning on my face and neck, and it instantly makes my skin feel refreshed and brighter.The texture is so light and smooth—perfect for summer—and the scent is fresh and fruity without being overpowering. I also appreciate that it's made with real fruit extracts and helps with dull skin. My face feels soft, looks more radiant, and doesn't get greasy throughout the day.Plus, the jar is beautiful—it looks great on my vanity! As someone who's obsessed with moisturizers, this one ticks all the boxes. Highly recommend if you're looking for something hydrating and brightening that feels amazing on the skin. **This review was collected as part of a promotion.

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Super awesome moisturizer

Submitted 1 month ago

By sherry75

From en_US

Verified Reviewer

Submitted as part of a sweepstakes entry

Reviewed at

Pur Cosmetics - BV

I've been using the PUR Tropical C moisturizer for a few days and I'm genuinely impressed! The texture is lightweight making it perfect for both morning and evening use—no greasy residue, just smooth hydration.Right away, I noticed how refreshed and soft my skin felt. The blend of Vitamin C, peptides, and hyaluronic acid really delivers! My skin looked more radiant and felt deeply moisturized. I also love the subtle tropical scent—it's refreshing without being overpowering.What stood out most was the glow it gave my skin. The fruit extracts like pineapple, papaya, and lychee add a nice boost, and I can already see a slight improvement in tone and texture. It absorbs quickly and layers well under makeup too.Overall, this is a great addition to my skincare routine. Looking forward to continued results with regular use!This product was received as part of a promotion in exchange for my honest review. **This review was collected as part of a promotion.

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