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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
PÜR's On Point Tint is a Creamy Eyeshadow and Primer that features a luxe, cream-to-powder formula with smoothing, high-performance pigments in shimmery, crease-resistant shades for effortless eyeshadow looks!
Key Ingredients
- Ceramide hydrates and helps plump and firm the look of skin.
- Peptide helps smooth the appearance of fine lines and wrinkles.
- Vitamin E helps condition and moisturize skin.
Features
- Light-to-medium coverage.
- Buildable, cream-to-powder formula.
- High-performance eyeshadow pigments.
- 2-in-1 formula can be used as a standalone eyeshadow or as an eyeshadow primer.
- Skincare-infused formula helps smooth the appearance of fine lines and wrinkles.
- Waterless, longwear formula.
Shake well and apply directly along the lid with the doe foot applicator. Blend completely using your finger or a brush. Add a second layer if desired or layer another On Point Tint eyeshadow hue. Can be worn alone or under any eyeshadow as a primer.
Cashmere: Isododecane, Mica, Hydrogenated Styrene/Isoprene Copolymer, Silica Silylate, Kaolin, Disteardimonium Hectorite, Propylene Carbonate, Tocopheryl Acetate (Vitamin E), Tin Oxide, C12-15 Alkyl Benzoate, Pentaerythrityl Tetra-Di-T-Butyl-Hydroxyhydrocinnamate, Tribehenin, Ceramide Ng, PEG-10 Phytosterol, Lactic Acid, Palmitoyl Hexapeptide-12, Iron Oxides (CI 77491), Titanium Dioxide (CI 77891).
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I loved this as an eyeshadow, not a primer.
Lately, I'm all about both cream and liquid eyeshadows, and the PÜR On Point Tint Creamy Eyeshadow & Primer with Peptides has me seriously impressed. This product goes on effortlessly over eyeshadow - I was able to pack it on to create a cut crease, or use it on its own to give me that highlighted e...
Most Helpful Critical Review
Give a light Shimmery Look
I have received the Cashmere shade, I love light and shimmery look for nights out or in parties, I was excited to try the PUR tint eyeshadow and primer. I prefer a natural look for day makeup, but at night, I like to add some dimension and sparkle. This eyeshadow has a light pigmentation and it is e...
48 results
Good product
Beautiful color. More of a shadow than a primer but looks beautiful on the lids.
Shouldn't be sold
I tried this product on in store and after having it on for only 15 minutes, my lids started to burn unbearably! I had to remove it immediately. After reading other reviews of people having the same reaction, I can't believe this product is still being sold.
Not my favorite product
This tinted eye cream was not my favorite as it did not provide a significant color difference from my natural skin tone, which may have been a poor choice of color on my part not the products fault. However, the cream dries on my face in creases taking away from my normally smooth finish, but that could be because I put my setting powder on top and this product may not be designed to have that on top of it.
Gorgeous…..but
The color is so pretty, the feel is soft and nice, but if you have sensitive eyelids you'll need to take a pass.
Great color & apples easily…sadly not for me.
Verified Reviewer
Reviewed at

I was so excited to see a liquid eye color by PUR. I bought Cashmere and the color was just what I was looking for. After wearing for an hour my eyelids were burning. I've never had issues with my skin reacting to ANY makeup. I had to remove immediately. Great color and application, but something in the ingredients is not agreeing with my skin.