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It's A 10 Miracle Moisture Shampoo

It's A 10

Miracle Moisture Shampoo

33.8 oz

Item #: 2250245

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It's a 10 Miracle Moisture Shampoo - a sulfate free formula. Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body.

Key Ingredients: Vitamin C, sunflower seed extract, acai extract, ginger extract, pomegranate extract, Tahitian noni extract, moringa extract, aloe vera, rooibos tea extract, comfrey extract.
For maximum effectiveness, apply a small palm-sized amount of It's a 10 Miracle Moisture Shampoo to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water.

For fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. Rinse with warm water.

Follow with It's a 10 Miracle Daily Conditioner or It's a 10 Miracle Leave-In Treatment if desired.
Water (Aqua), Sodium Cocoyl Isethionate, Cetearyl Alcohol, Sodium Coco Sulfate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Euterpe Oleracea (Acai Fruit) Extract, Glycerin, Morinda Citrifolia (Noni Fruit) Seed Oil, Moringa Oleifera Seed Extract, Tetrasodium EDTA, Sodium Ascorbyl Phosphate (Vitamin C), Symphytum Officinale (Comfrey) Leaf Extract, Butylene Glycol, Ascorbyl Palmitate (Vitamin C), Helianthus Annuus Seed Extract (Sunflower), Polyquaternium 10, Punica Granatum Fruit Juice, Aloe Vera (Aloe Barbadensis) Leaf Juice, Aspalathus Linearis (Rooibos/Red Tea) Leaf Extract, Zingiber Officinale (Ginger) Root Extract (Ginger), Methylparaben, Propylparaben, Diazolidinyl Urea, Caramel, Citric Acid, Linalool, Geraniol, Fragrance (Parfum).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It's A 10Miracle Moisture Shampoo
 
4.0

(based on 95 reviews)

74%

of respondents would recommend this to a friend.

Pros

  • Great smell (43)
  • Improves hair health (42)
  • Gentle (41)
  • Cleans thoroughly (37)
  • Adds shine (33)

Cons

  • Doesn't lather well (22)
  • Doesn't work (7)
  • Dries hair out (7)
  • Greasy (7)

Best Uses

  • Daily use (47)
  • Fine hair (16)
  • Curly hair (11)
  • Thick hair (9)
  • Oily hair (7)
    • Hair Type:
    • Wavy hair (36), Straight hair (25), Very curly hair (8)
    • Reviewer Profile:
    • Beauty conscious (35), Survivalist / minimalist (16), Product junkie (15), Brand buyer (11), Budget shopper (3)
    • My Beauty Routine Takes:
    • 30 minutes (9), 1+ hour (3), 10 minutes (3)

Reviewed by 95 customers

Displaying reviews 1-10

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5.0

No more itchy scalp!

By Texas lady

from Houston, TX

About Me Minimalist

Verified Reviewer

Pros

  • Cleans Thoroughly
  • Gentle
  • Lathers Well

Cons

    Best Uses

    • Curly Hair
    • Thicker Hair

    Comments about It's A 10 Miracle Moisture Shampoo:

    I kept having itchy scalp but no dandruff. My dermatologist recommended shampoos but still itchy. One of the sales staff at Ulta recommended this as it's sulfate free. Sometimes people have a allergic reaction to sulfates. Sure enough, this product has been great for me! No more itchy scalp!

    • Hair Type:
    • Wavy Hair

    (0 of 1 customers found this review helpful)

     
    1.0

    I have recommended this product to all of my friends/cowork

    By Last Minute Lee

    from Clarkston Mi

    About Me Minimalist

    Verified Buyer

    Pros

    • Adds Shine
    • Great Smell

    Cons

      Best Uses

      • Daily Use

      Comments about It's A 10 Miracle Moisture Shampoo:

      I do wish it came in larger volumes

      • Hair Type:
      • Very Curly Hair
       
      1.0

      Hated it, so bad

      By Dibs

      from Charlotte NC

      About Me Beauty Conscious

      Verified Buyer

      Pros

        Cons

        • Doesn't Lather Well
        • Dries Hair Out
        • Ineffective

        Best Uses

          Comments about It's A 10 Miracle Moisture Shampoo:

          I read the reviews before I bought this, and figured I'd buy anyways because I've been wanting to try. It doesn't lather at all, horrible. My hair was extremely dry after I used and felt like straw. I absolutely LOVE the leave In conditioner, just wish the shampoo was as good.

          • Hair Type:
          • Straight Hair
           
          5.0

          Amazing

          By Ambw

          from Meridian, ID

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health

          Cons

          • Doesn't Lather Well

          Best Uses

            Comments about It's A 10 Miracle Moisture Shampoo:

            Loved jt

            • Hair Type:
            • Wavy Hair

            (1 of 1 customers found this review helpful)

             
            1.0

            No. No. No. wish I'd read the reviews b4 purchase

            By Karen

            from Maimi

            About Me Beauty Conscious

            Pros

              Cons

              • Doesn't Lather Well
              • Dries Hair Out
              • Greasy

              Best Uses

                Comments about It's A 10 Miracle Moisture Shampoo:

                It will NOT lather. My hair feels dirty all the time and feels greasy yet DRY. Terrible. Such a disappointment because I really like the deep conditioner and the leave in spray.

                • Hair Type:
                • Straight Hair

                (3 of 5 customers found this review helpful)

                 
                1.0

                It's like washing your hair with conditioner

                By Not happy

                from Moline il

                About Me Beauty Conscious

                Pros

                • Great Smell

                Cons

                • Doesn't Lather Well
                • Doesnt clean hair, leaves hair oily and dry
                • Dries Hair Out
                • Greasy
                • Ineffective

                Best Uses

                • None

                Comments about It's A 10 Miracle Moisture Shampoo:

                This shampoo is a waste of money. It's like they poured a little shampoo in a bottle of conditioner. It tangles the hair, doesn't clean it, leaves it greasy. It's like grease on straw.

                • Hair Type:
                • Wavy Hair
                 
                5.0

                Definitely would purchase again!!

                By Remington

                from Michigan

                About Me Minimalist

                Verified Buyer

                Pros

                • Adds Shine
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                    Comments about It's A 10 Miracle Moisture Shampoo:

                    A very good shampoo.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Amazing Shampoo

                    By Cate

                    from USA

                    Comments about It's A 10 Miracle Moisture Shampoo:

                    So mad I'm addicted to this shampoo now because it's so expensive! In my mind it's worth it. In conjunction with the conditioner, it's the best my hair has ever looked. It makes me frizzy and wavy hair very soft and shiny and ready for styling. When I run out I will be purchasing a bigger size!

                     
                    4.0

                    Yes i would purchase again.

                    By Angel

                    from Colorado

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Adds Volume
                    • Cleans Thoroughly
                    • Improves Hair Health

                    Cons

                      Best Uses

                      • Curly Hair
                      • Daily Use

                      Comments about It's A 10 Miracle Moisture Shampoo:

                      So far i have used it for 3 days and it made my hair soft, manageable,healthy looking. I hope it help my hair grow.

                      • Hair Type:
                      • Very Curly Hair
                       
                      5.0

                      Excellent product

                      By Jrfscott

                      from Ottawa Canada

                      About Me Minimalist

                      Verified Buyer

                      Pros

                      • Cleans Thoroughly
                      • Gentle
                      • Great Smell
                      • Improves Hair Health

                      Cons

                        Best Uses

                        • Curly Hair

                        Comments about It's A 10 Miracle Moisture Shampoo:

                        Product is good for dry, curly hair and seniors.

                        • Hair Type:
                        • Very Curly Hair

                        Displaying reviews 1-10

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