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It's A 10 Miracle Moisture Shampoo

It's A 10

Miracle Moisture Shampoo

33.8 oz

Item #: 2250245

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It's a 10 Miracle Moisture Shampoo - a sulfate free formula. Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body.

Key Ingredients: Vitamin C, sunflower seed extract, acai extract, ginger extract, pomegranate extract, Tahitian noni extract, moringa extract, aloe vera, rooibos tea extract, comfrey extract.
For maximum effectiveness, apply a small palm-sized amount of It's a 10 Miracle Moisture Shampoo to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water.

For fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. Rinse with warm water.

Follow with It's a 10 Miracle Daily Conditioner or It's a 10 Miracle Leave-In Treatment if desired.
Water (Aqua), Sodium Cocoyl Isethionate, Cetearyl Alcohol, Sodium Coco Sulfate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Euterpe Oleracea (Acai Fruit) Extract, Glycerin, Morinda Citrifolia (Noni Fruit) Seed Oil, Moringa Oleifera Seed Extract, Tetrasodium EDTA, Sodium Ascorbyl Phosphate (Vitamin C), Symphytum Officinale (Comfrey) Leaf Extract, Butylene Glycol, Ascorbyl Palmitate (Vitamin C), Helianthus Annuus Seed Extract (Sunflower), Polyquaternium 10, Punica Granatum Fruit Juice, Aloe Vera (Aloe Barbadensis) Leaf Juice, Aspalathus Linearis (Rooibos/Red Tea) Leaf Extract, Zingiber Officinale (Ginger) Root Extract (Ginger), Methylparaben, Propylparaben, Diazolidinyl Urea, Caramel, Citric Acid, Linalool, Geraniol, Fragrance (Parfum).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It's A 10Miracle Moisture Shampoo
 
4.2

(based on 63 reviews)

78%

of respondents would recommend this to a friend.

Pros

  • Improves hair health (26)
  • Great smell (23)
  • Gentle (22)
  • Cleans thoroughly (18)
  • Adds shine (17)

Cons

  • Doesn't lather well (10)
  • Doesn't work (3)
  • Dries hair out (3)

Best Uses

  • Daily use (30)
  • Fine hair (12)
  • Thick hair (5)
  • Women (5)
  • Oily hair (4)
    • Hair Type:
    • Wavy hair (19), Straight hair (15), Very curly hair (4)
    • Reviewer Profile:
    • Beauty conscious (16), Brand buyer (11), Product junkie (11), Survivalist / minimalist (9), Budget shopper (3)
    • My Beauty Routine Takes:
    • 30 minutes (9), 1+ hour (3), 10 minutes (3)

Reviewed by 63 customers

Displaying reviews 1-10

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5.0

love Love LOVE this product!

By Micki

from Duluth, MN

About Me Minimalist

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Improves Hair Health

Cons

    Best Uses

    • Daily Use

    Comments about It's A 10 Miracle Moisture Shampoo:

    I work outdoors year round in Northern Minnesota and this product is wonderful for my hair, doesn't dry it out but instead helps to protect it from drying out.

    • Hair Type:
    • Wavy Hair
     
    5.0

    I have used this product for a year & still love it.

    By Carolina girl

    from N.C.

    About Me Beauty Conscious

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health

    Cons

      Best Uses

      • Color treated

      Comments about It's A 10 Miracle Moisture Shampoo:

      I use it every time I shampoo. It doesn't dry my color treated hair.

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      follow up review

      By Amber K

      from Phoenix

      Comments about It's A 10 Miracle Moisture Shampoo:

      the first time I bought this product I bought the small bottle. I've had it about a month and still have a little under half of it left. I'm in love with this shampoo. I wash my hair every 3 to 4 days so I need a shampoo that cleans and this does. Even when I apply a coconut oil mask, it cleans it out in one wash. I love that it's sulfate free so it doesn't hair color. This shampoo does not lather much but it's sulfate free so it won't unless I use a ton. I honestly don't care about lather so it's not an issue. The smell isn't my favorite but it's not bad. A very soft pleasant smell. My hair has never looked better and it's soooooooooo soft, like a child's hair. I don't think I'll ever use another shampoo.

       
      4.0

      New to my hair care products

      By Cher

      from Oceanside CA

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Adds Volume
      • Cleans Thoroughly
      • Gentle
      • Great Smell

      Cons

      • Doesn't Lather Well

      Best Uses

      • Daily Use
      • Thinner Hair

      Comments about It's A 10 Miracle Moisture Shampoo:

      Have to use a lot to get it to lather well. Go through a bottle in about three weeks. I do have long hair so maybe on short hair i would lather better. I have been using this product for 3 months only. My hair seems to be fuller but that could be my imagination. There are several different types of this shampoo I have only used the original. It does get my hair very clean seems to take everything out of my hair. I definitely have to use a conditioner/hair treatment. It is to me a very costly product so over the next few months I expect some good things to happen to my hair.

      • Hair Type:
      • Straight Hair
       
      5.0

      I ❤️ It

      By Rhonda

      from Ceres California

      About Me Product Junkie

      Verified Buyer

      Pros

      • Great Smell
      • Improves Hair Health

      Cons

        Best Uses

        • Daily Use

        Comments about It's A 10 Miracle Moisture Shampoo:

        I love... It's a 10
        I makes my hair look really good!!

        • Hair Type:
        • Straight Hair
         
        5.0

        Best Shampoo on Market

        By Booska

        from Arizona

        About Me Minimalist

        Verified Buyer

        Pros

        • Great Smell
        • Improves Hair Health

        Cons

          Best Uses

          • Daily Use

          Comments about It's A 10 Miracle Moisture Shampoo:

          I have extremely dry hair and comb in the shower - this product allows comb to go right through my hair no resistance. Moisturizes like it promises too and smells amazing! I love it.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Love this product

          By Marie M

          from Richmond TX

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Shine
          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Curly Hair
            • Daily Use
            • Oily Hair
            • Thicker Hair
            • Thinner Hair

            Comments about It's A 10 Miracle Moisture Shampoo:

            It's a 10 is my favorite hair product.

            • Hair Type:
            • Wavy Hair
             
            1.0

            Would it buy again

            By Ann

            from Concord, NC

            About Me Product Junkie

            Verified Buyer

            Pros

            • Gentle

            Cons

            • Ineffective
            • Smells Bad

            Best Uses

            • Did not work on thinner curly hair

            Comments about It's A 10 Miracle Moisture Shampoo:

            Did not work the way it said it would.

            • Hair Type:
            • Very Curly Hair
             
            5.0

            I would buy it again

            By Gabby

            from Hudson,NH

            About Me Product Junkie

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair
              • Daily Use
              • Oily Hair
              • Thicker Hair
              • Thinner Hair

              Comments about It's A 10 Miracle Moisture Shampoo:

              I use it daily it is amazing it helps my thick, frizzy, very curly hair! And it doesn't make it oily or anything

              • Hair Type:
              • Very Curly Hair
               
              4.0

              Love it!

              By ShayWill

              from Jerome, ID

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Gentle
              • Great Smell
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Daily Use
                • Thicker Hair

                Comments about It's A 10 Miracle Moisture Shampoo:

                I was previously using Its a 10 plus keratin shampoo and saw this at the store and decided to give it a try, I loved it the first wash. It smells amazing and make my hair super soft and manageable, I don't even use conditioner with it. i have pretty dry hair and this has definitely added some moisture.

                • Hair Type:
                • Wavy Hair

                Displaying reviews 1-10

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