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It's A 10 Miracle Moisture Shampoo

It's A 10

Miracle Moisture Shampoo

33.8 oz

Item #: 2250245

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It's a 10 Miracle Moisture Shampoo - a sulfate free formula. Effective and intensely moisturizing, with a cleansing formula that is mild enough to safely use on even the most delicate color-treated hair. From the very first wash, hair is smoother, less damaged, and is visibly more bouncy and full of body.

Key Ingredients: Vitamin C, sunflower seed extract, acai extract, ginger extract, pomegranate extract, Tahitian noni extract, moringa extract, aloe vera, rooibos tea extract, comfrey extract.
For maximum effectiveness, apply a small palm-sized amount of It's a 10 Miracle Moisture Shampoo to wet hair. Work into lather, focusing mainly on roots and scalp and then gently working through length of hair. Rinse with warm water.

For fine or color-treated hair, use slightly less product and work into a gentle lather focusing on scalp and hairline. Rinse with warm water.

Follow with It's a 10 Miracle Daily Conditioner or It's a 10 Miracle Leave-In Treatment if desired.
Water (Aqua), Sodium Cocoyl Isethionate, Cetearyl Alcohol, Sodium Coco Sulfate, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Stearamidopropyl Dimethylamine, Euterpe Oleracea (Acai Fruit) Extract, Glycerin, Morinda Citrifolia (Noni Fruit) Seed Oil, Moringa Oleifera Seed Extract, Tetrasodium EDTA, Sodium Ascorbyl Phosphate (Vitamin C), Symphytum Officinale (Comfrey) Leaf Extract, Butylene Glycol, Ascorbyl Palmitate (Vitamin C), Helianthus Annuus Seed Extract (Sunflower), Polyquaternium 10, Punica Granatum Fruit Juice, Aloe Vera (Aloe Barbadensis) Leaf Juice, Aspalathus Linearis (Rooibos/Red Tea) Leaf Extract, Zingiber Officinale (Ginger) Root Extract (Ginger), Methylparaben, Propylparaben, Diazolidinyl Urea, Caramel, Citric Acid, Linalool, Geraniol, Fragrance (Parfum).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It's A 10Miracle Moisture Shampoo
 
4.0

(based on 105 reviews)

75%

of respondents would recommend this to a friend.

Pros

  • Great smell (50)
  • Improves hair health (46)
  • Gentle (45)
  • Cleans thoroughly (43)
  • Adds shine (35)

Cons

  • Doesn't lather well (25)
  • Doesn't work (9)
  • Dries hair out (8)
  • Greasy (8)
  • Smells bad (4)

Best Uses

  • Daily use (53)
  • Fine hair (20)
  • Curly hair (13)
  • Thick hair (11)
  • Oily hair (10)
    • Hair Type:
    • Wavy hair (40), Straight hair (29), Very curly hair (9)
    • My Beauty Routine Takes:
    • 30 minutes (9), 1+ hour (3), 10 minutes (3)
    • Reviewer Profile:
    • Beauty conscious (40), Product junkie (20), Survivalist / minimalist (16), Brand buyer (11), Budget shopper (3)

Reviewed by 105 customers

Displaying reviews 1-10

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1.0

Awful - is it even It's a 10??

By Rachel

from Texas

About Me Beauty Conscious

Verified Reviewer

Pros

    Cons

    • Doesn't Lather Well
    • Smells Bad

    Best Uses

      Comments about It's A 10 Miracle Moisture Shampoo:

      After using the leave in spray and conditioner, I splurged on the shampoo, and what a waste of money! i question if this is even really It's a 10. it smells horrible and will not lather. The first time I bought it, it was really runny, so I thought maybe I got an old bottle. I purchased a second time, and I had to use almost 1/4 of the bottle to rinse my hair because it kept just running off. It feels almost like a very thin, runny conditioner. I know it's cleaning my hair because my hair looks good, but what a pain! I won't be buying again.

      • Hair Type:
      • Straight Hair

      (1 of 1 customers found this review helpful)

       
      5.0

      HOOKED ON THIS PRODUCT!!

      By Brandie

      from Kentucky

      About Me Product Junkie

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Gentle
      • Great Smell
      • Improves Hair Health

      Cons

      • Doesn't Lather Well

      Best Uses

      • Curly Hair
      • Daily Use
      • Oily Hair
      • Thicker Hair
      • Thinner Hair

      Comments about It's A 10 Miracle Moisture Shampoo:

      Absolutely hooked on this product!! My hair is very damaged from bleaching from highlights & I was able to tell a complete difference after the first use! Also using the conditioner & leave in product!

      • Hair Type:
      • Very Curly Hair
       
      1.0

      Huge Disappointment

      By Kelly

      from Old Bridge, NJ

      About Me Product Junkie

      Verified Reviewer

      Pros

        Cons

        • Doesn't Lather Well
        • Dries Hair Out
        • Ineffective
        • Smells Bad

        Best Uses

          Comments about It's A 10 Miracle Moisture Shampoo:

          After using the spray in treatment for years, I figured I would splurge on the shampoo and conditioner. Biggest let down ever. My hair has always been fairly silky for all of my life but after a month of using this shampoo my hair is dry and has so much breakage to it.

          • Hair Type:
          • Straight Hair
           
          2.0

          Made hair way too dirty looking and stinks

          By Alicia

          from Seattle, wa

          About Me Product Junkie

          Pros

            Cons

            • Greasy
            • Harsh
            • Ineffective
            • Smells Bad

            Best Uses

              Comments about It's A 10 Miracle Moisture Shampoo:

              This stuff smells like hospital sanitizing lotion and it makes my hair greasy. I use joico moisture and condition all over my head and I don't show grease until like the 4th day. Every time I use this I'm greaay by the next day

               
              5.0

              Great Shampoo

              By Bambi

              from TX

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Cleans Thoroughly
              • Gentle
              • Great Smell

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Oily Hair
                • Thicker Hair
                • Thinner Hair

                Comments about It's A 10 Miracle Moisture Shampoo:

                This is a nice shampoo. It cleanses my hair without drying it out. My husband loves it too! :)

                • Hair Type:
                • Wavy Hair
                 
                5.0

                10 thumbs up!

                By TraciaD

                from Albuquerque, NM

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Adds Volume
                • Cleans Thoroughly
                • Gentle
                • Great Smell
                • Improves Hair Health
                • Lathers Well

                Cons

                  Best Uses

                  • Fine hair

                  Comments about It's A 10 Miracle Moisture Shampoo:

                  I love this shampoo. My stylist uses it when I go to the salon and I'm so glad I get to use it at home!

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  love it.

                  By Sharr

                  from NC

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Volume
                  • Great Smell

                  Cons

                    Best Uses

                    • Daily Use

                    Comments about It's A 10 Miracle Moisture Shampoo:

                    Have used it for a year.

                    • Hair Type:
                    • Wavy Hair
                     
                    5.0

                    Wow

                    By CC

                    from Ohio/Arizona

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Adds Shine
                    • Cleans Thoroughly
                    • Great Smell

                    Cons

                      Best Uses

                      • Daily Use

                      Comments about It's A 10 Miracle Moisture Shampoo:

                      Great product!

                      • Hair Type:
                      • Wavy Hair
                       
                      5.0

                      Love it!

                      By Tina

                      from Branson,MO

                      About Me Product Junkie

                      Verified Buyer

                      Pros

                      • Adds Volume
                      • Cleans Thoroughly
                      • Great Smell
                      • Improves Hair Health
                      • Lathers Well

                      Cons

                        Best Uses

                        • Daily Use
                        • Oily Hair

                        Comments about It's A 10 Miracle Moisture Shampoo:

                        Highly recommend

                        • Hair Type:
                        • Wavy Hair
                         
                        5.0

                        I will buy this awesome shampoo again!!!

                        By KK

                        from Alabama

                        About Me Product Junkie

                        Verified Buyer

                        Pros

                        • Cleans Thoroughly
                        • Gentle
                        • Great Smell
                        • Improves Hair Health
                        • Lathers Well

                        Cons

                          Best Uses

                          • Daily Use
                          • Thinner Hair

                          Comments about It's A 10 Miracle Moisture Shampoo:

                          Great product especially for hair that is colored

                          • Hair Type:
                          • Straight Hair

                          Displaying reviews 1-10

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