SKIP TO MAINSKIP TO FOOTER

Member exclusive! Free standard shipping.

Use the following zoom and pan buttons to control the image that follows them

Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion #1
Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion #1

Tab through the images or use the previous or next buttons to navigate each product image

Urban Decay Cosmetics Anti-Aging Eyeshadow Primer Potion

$28.00

Replenish & Save

Size:0.33 oz

Pickup and delivery options

In stock and ready to ship

Usually ships out in 1-2 days

Save 5% and get free shipping on each subscription order. Cancel anytime!

Free shipping on all orders for members. Must be signed in.

Details

Benefits

  • This nude, creamy eyelid primer dries invisibly to prep for both colorful eyeshadows and natural eye makeup that is long-lasting up to 24 hours on all skin tones, skin types, and eye shapes for any eye look.
  • Anti-aging ingredients help to minimize the appearance of wrinkles and prevent eyeshadows from creasing or cracking, even on oily lids.
  • Cream eyeshadow base contains optical blurring pigments for improving skin texture and the look of tired, hooded eyes.
  • Intensifies the look of metallic, glitter, matte, and shimmer eyeshadows.

Features

  • Paraben-free
  • Vegan
  • Cruelty-free

Research Results

  • In an 8-week clinical study:
  • 100% of participants had a measurable improvement in the appearance of fine lines.
  • 100% had measurably brighter skin.
  • 97% had a measurable improvement in radiance and clarity.

Item 2286791

How To Use

• For long-lasting wear, smooth on just a touch of Anti-Aging Eyeshadow Primer Potion. • Apply eyeshadow immediately, while the primer is fresh, for vibrant, just-applied color that lasts up to 24 hours.

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

See brand eligibility details

Frequently bought together

3 items

Current Product

Urban Decay Cosmetics

Anti-Aging Eyeshadow Primer Potion

$28.00
Kiehl's Since 1851

Truly Targeted Acne-Clearing Solution with Salicylic Acid

$30.00
Peace Out

2% Salicylic Acid Early Stage Acne Dot

$20.00

We think you'll like

12 items

Sponsored products

12 items

Q&A

Showing 5 out of 93 Questions
Q
I have lost my eyebrows with age and need a primer that keeps eyebrow pencil to stay on. Is this a proper use for this product?
Asked by Carol
Official Answer By Urban Decay - Brand Engage
Hi there! Our Urban Decay Anti-Aging Eyeshadow Primer Potion is used for priming the eyelids rather your eyebrow area. We recommend using our All Nighter Setting Spray to lock in your drawn-in eyebrows. We hope this helps!Was this answer helpful to you
Q
Has the product been tested on contact lens wearers (ie, does it cause any eye irritation while wearing contacts)?
Asked by Deb Debs
Official Answer By Urban Decay - Brand Engage
Hi there! While our Eyeshadow Primer Potion hasn’t been specifically tested for contact lens wearers, it is formulated with advanced polymer technology to create a smooth, long-lasting base for eyeshadow and eyeliner. This vegan formula helps fill in surface imperfections and preps the lids for all-day wear. We hope you’ll give it a try!Was this answer helpful to you
Q
Can this be used on the under eye area as well?
Asked by RonMar
Official Answer By Urban Decay - Brand Engage
Hi there! Thank you for reaching out about our Urban Decay Anti-Aging Eyeshadow Primer Potion. While our Urban Decay Anti-Aging Eyeshadow Primer Potion is primarily designed for the eyelids, it can be used under the eyes if desired. However, due to the delicate nature of the under-eye area, we recommend using a small amount and ensuring it is well-blended to avoid any creasing or irritation. If you have sensitive skin, it's always best to test a small area first.Was this answer helpful to you
Q
What is the size / amount of product in the mini travel versus the full size?
Asked by BB
Official Answer By Urban Decay - Brand Engage
Hello there! Thank you for your interest in our Travel Size Anti-Aging Eyeshadow Primer Potion. The travel size is 0.16 oz, while the standard size is 0.33 oz. We hope this was helpful!Was this answer helpful to you
Q
Does the travel size come with a wand applicator?
Asked by sandi
Official Answer By Urban Decay - Brand Engage
Hello there! Yes, our travel-size Eyeshadow Primer Potion does indeed come with a wand applicator, just like the full-size version. This makes it easy to apply the primer precisely to your eyelids, even on the go. We designed the travel size for convenience without compromising the application experience.Was this answer helpful to you

Review Snapshot

by PowerReviews

12534 ReviewsWrite a Review
92%
of respondents would recommend this to a friend
Ratings Distribution
Pros
5025Long Lasting
3022Crease Resistant
2020Applies Smoothly
1788Easy To Apply
1545Blends Easily
Cons
176Creases
132Difficult To Apply
80Wears Off Easily
56None
53Doesn't Blend Well
Best Uses
3231Everyday
1779Going Out
1069Work
873Natural Effect
719Smokey Effect
Describe Yourself
1779Natural Style
1718Classic Style
738Trendy Style
3Makeup lover
2Oily eyelids
Most Helpful Positive Review
The Best Primer Out There

I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. Wha...

Versus
Most Helpful Critical Review
Great product, terrible packaging update

Old UD primer would have gotten five stars easily. I was due for new PP's and bought a few in the new packaging. Formulas are great, especially on Enigma, but UD, seriously, a doe foot applicator? First of all, it's unsanitary, I wind up swatching it on the back of my hand and then put it on with my...

6124 results

Works for me

Submitted 9 days ago

By Mwmnh

From Bedford, NH

I can't say whether this does anything anti aging wise, but as far as keeping my eye makeup where it should be it does the job. My skin can get rather oily and especially in the summer heat my eye makeup will move. This primer keeps it from going anywhere 8 plus hours.

Was this review helpful to you?
seems good to me

Submitted 16 days ago

By Carrol

From Belton, MO

I had never tried eye shadow primer but this was recommended. It does keep my shadow from welling up in the crease. I have nothing to compare it to though. It does seem pricey but it lasts a really long time.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Made my eyes sting and water!

Submitted 19 days ago

By Nicole

From Florida

I don't know what ingredient(s) I'm allergic to, but this primer made my eyes sting and water like crazy, and the primer was peeling off at the edges.

Was this review helpful to you?
The WORST

Submitted 2 months ago

By Trixie

From Pittsburgh

This anti aging primer is the worst. My makeup is smeared and worn off within an hour. I should have stuck with the original formula

Was this review helpful to you?
Must have for eyeshadow

Submitted 2 months ago

By Lisa

From Phoenix AZ

I was recommended this product by a friend. I am a maturing woman and needed help with my aging eyelid skin. This is designed exactly for that cause. I am thrilled with the results and very pleased that the neutral eyeshadow I wear stays on throughout the entire day!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?