Rated 4.29 out of 5 stars
Most Helpful Positive Review I plan to reorder the larger size. LIGHT w/PINK UNDERTONES
After trying to find the correct concealer color and consistency for YEARS, I figured out LIGHT w/PINK UNDERTONES is EXACTLY my color. Please do NOT DISCONTINUE or change formula! It is PERFECT.
I ordered three different samples and this really helped me figure out what looks best on my skintone. I am not extremely fair, but I'm not a medium. Now that I have the correct color, all my other makeup looks SO MUCH BETTER. I have light skin with pink undertones and a little peach. I thought I was neutral but neutral has too much yellow for me. Please do not discontinue this color because I will be back again and again to reorder. I have tried so many different concealers colors and brands trying to figure out the correct shade and consistency. Other brands that conceal well are very thick and not smooth enough. The consistency is perfect and did not fall into my creases.
The pink undertone is very necessary for me because I have dark circles and a small dark blue vein around one of my eyes. I have had this since I was very young and my skin is very transparent in color around my eyes. I was shocked at how well it covered my imperfections without looking like I actually had makeup on. I also did not even have add a pink base concealer with it. I frequently have problems with concealing this blue vein with other expensive brands and believe me, you name it, I've tried it. With the correct shade and undertone of pink, I was able to mask the dark circle and vein flawlessly with minimal primer. I do always use an eye cream though.
I use the IT cosmetics concealer brush and you have to use very little of this product for it to go a long way. I will definitely be reordering in a larger size now that I figured out my shade. I can use the other sample colors on other areas of my face and blend it in with my concealer without a problem. Now that I have my concealer correct, I will probably be back to correct my foundation shade as well.
Most Helpful Critical Review I Expected Something Different! Mature Eyes Use as a Primer
I finally bought a trial/mini of Taste Shape Tape (cute container), to see what all the "hullabaloo" was about. Well, I don't really know! LOL Of course this is just MY opinion and I know so many woman and men love it, but I wasn't that enamoured. At least with its original intent. For concealer. I find it to be extremely DRY and very drying for the area to "conceal," your under eyes (and other areas too, of course). I actually couldn't believe why it's so popular because it's just SOOO ridiculously thin and drying. Even for a younger individual. I'm 61. I want and require more hydration overall. And in my under eye area. I certainly didn't expect Shape Tape to be so under par, in my opinion. And I've seen many fads come and go, tried countless products, many of excellent caliber. This was surprisingly disappointing. However, I did try something else. I used it on my UPPER EYE LIDS AND EYE AREA. THAT area of my skin isn't as fry and I moisturize as well, but applied the Taste Shape Tape there. It actually was a nice "eye primer" for my shadow. Plus the smaller size container holds PLENTY so a little product on each upper eyelid goes a long way. I applied the Shape Tape there for four days and applied different types of shadow. Matte, glitter and shimmer (on different days). They stayed put very well and my shadows still looked very pretty almost 8.5 hours one day and over 7+ the other two days after applying. That's without touch up.
NOTE: GIVING THREE (3) Stars as this product was really intended as a concealer. I would have rated higher if the product was formulated and made for Mature Skin as well.
Reviewed by 347 customers Love
Eericat from Illinois
I have very dark circles under my eyes. This concealer is a huge help covering them up without creasing.
NOT A FAN
Michelle from Illinois
It needed a lot of hydration to smooth it out.
Best Concealer Ever
Anna from Clarksburg WV
By far the best concealer ever! It covers everthing amd it goes on so smooth. You do not need much product fo it to cover.
H. The flower name from Tucson
Great for women of darker color. Blends to perfection.
Lo from Connecticut
I don't really get the hype. It has good coverage but creases
Jenn from Arkansas
I use as a highlighter under eyes between the eyes and down my nose.
Nikki from Patterson Ca
I use this product to acheieve flawless finish under eyes
Best concealer I've used
Ghoulgal78 from CT
For the price this is as good as a concealer you'll get. When I wear others it doesn't seem to make a difference and there's many options for shades.
First time buyer, completely satisfied
Kris from Oxford, MA
I used this to conceal blemishes and under eye darkness. This product did both well and seamlessly blended into my foundation. Great product, would def buy the full size next time.
Nice from 713 west Landcaster street
I would buy this product again
Ally from Boca Raton Fl
This worked great!
Oh yeah baby
Emy from 5
Pretty good if you ask me. I just bought this mini one because I wasn't sure if it was my shade yet but now I know I need to go a bit lighter. All and all amazing coverage!! I see so many different reviews and I really don't think it's all the product it's also that everyone has very different skin types so every product will react differently for different people :p
This works great as a foundation too.
Scooby from Oakdale, MN
When I'm in a rush I can just apply a small amount of this to my face using an It cosmetics brush and it doubles as a foundation. Just add powder or a setting spray & I'm out the door.
Best concealer EVER!
MarcyDale from Charleston, WV
I have never found a concealer that I even remotely liked, but this is fantastic. Covers well and doesn't settle into fine lines. Looks great all day!
Cruise Queen from Cocoa Beach, FL
Shade is a little light but with Covid there is no sampling. Other than that, I really like the product and will buy full size bottle when this travel size is gone. I know now why it gets great reviews.
I'd buy it again
None from Huntington beach California
After having my dermatologist do work on my face, I needed a weeks worth of hiding the damage til it healed. Travel size was perfect for that
I love it!!
S from Moscow ID
I love it, it goes on well and is matte. I worked out in while wearing it and it stayed on my face! It also matches my skin so well!
Tracy from Bremerton, WA
I had high hopes for this concealer considering the reviews. Unfortunately I just can't give it a good review.
Pros: I like to change my makeup often, so this being a travel size was perfect. It's packaging is cute & the color was great.
Cons: This settles into all my fine lines, making them stand out. I couldn't get this to set even with setting powder. This also caused my eyes to start burning & watering. After the watering it ran down my face.
Just a bad experience all together. I am returning this & will never buy again.
Not ideal for dry skin
Mmmm from Texas
SO EXCITED it's in travel size. The large one was so big and I never finish it before it starts to get old and the texture begins to change.
This has great coverage but I have dry skin and if I want to use this I have to prep my skin much more than I would compared to other concealers
Nice color match , sits in lines , breaks up on face
Lovelyday20 from Ky
Got a sample because of all the reviews everywhere that this was the one to get . Seems like a nice formula , good color match , feels fine , but instantly breaks apart on my skin , doesn't matter if it's my chin or cheeks . Sits in my lines around my eyes . Wouldn't purchase if full size definitely not worth the hype . I double cleanse b4 , tone etc , use primer all that just doesn't work for me .
Best concealer ever!
Gabi from Racine, WI
Best concealer I have ever used!
AzaleaTorian from Indiana, USA
I used this concealer a couple years ago and it was a STAPLE in my arsenal. I revisited this after not using the product for 2 years, and it just doesn't hit like it used to. I was a bit disappointed and felt like they changed the formula from what it used to be. Good for some people, but no longer my cup of tea. Good coverage, but it definitely settled in the laugh lines around my eyes and I don't care for that.
Alexis from NY
Good product but not true to color for my self
I will buy the full size
mar6330 from savannah, GA
I use this on days I want my make-up to be a little more natural. It covers well and doesn't settle in to my fine lines. I bought the travel size, but plan to purchase the full size product as a staple in my make-up drawer.
Best concealer ever
Meranda from Va
This product is the best by far I've ever used it goes on great and does not crease at all even after having it on all day, it's like photoshop in a bottle my skin looked flawless after hours of having it on