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  • Prada Luna Rossa Black Eau de Parfum
    2 sizes

    Prada

     

    Luna Rossa Black Eau de Parfum

    4.3 out of 5 stars ; 1031 reviews4.3(1031)
    $150.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Rabanne Invictus Eau de Toilette
    3 sizes

    Rabanne

     

    Invictus Eau de Toilette

    4.7 out of 5 stars ; 930 reviews4.7(930)
    $35.00 - $130.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Jimmy Choo Man Intense Eau de Toilette

    Jimmy Choo

     

    Man Intense Eau de Toilette

    4.7 out of 5 stars ; 70 reviews4.7(70)
    $128.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Versace Pour Homme Eau de Toilette
    3 sizes

    Versace

     

    Pour Homme Eau de Toilette

    4.8 out of 5 stars ; 621 reviews4.8(621)
    $94.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Coach Man Blue Eau de Toilette
    3 sizes

    Coach

     

    Man Blue Eau de Toilette

    4.8 out of 5 stars ; 166 reviews4.8(166)
    $37.00 - $116.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Versace Dylan Blue Eau de Toilette
    2 sizes

    Versace

     

    Dylan Blue Eau de Toilette

    4.6 out of 5 stars ; 244 reviews4.6(244)
    $94.00 - $120.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Prada Luna Rossa Ocean Eau de Toilette
    5 sizes

    Prada

     

    Luna Rossa Ocean Eau de Toilette

    4.7 out of 5 stars ; 3192 reviews4.7(3192)
    $34.00 - $165.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • TOM FORD Ombré Leather Eau de Parfum
    3 sizes

    TOM FORD

     

    Ombré Leather Eau de Parfum

    4.4 out of 5 stars ; 2319 reviews4.4(2319)
    $55.00 - $240.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dior Sauvage Eau Forte Parfum
    2 sizes

    Dior

     

    Sauvage Eau Forte Parfum

    4.6 out of 5 stars ; 1605 reviews4.6(1605)
    $168.00 - $199.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Carolina Herrera Bad Boy Eau de Toilette
    2 sizes

    Carolina Herrera

     

    Bad Boy Eau de Toilette

    4.6 out of 5 stars ; 567 reviews4.6(567)
    $104.00 - $131.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Versace Eros Parfum

    Versace

     

    Eros Parfum

    4.6 out of 5 stars ; 348 reviews4.6(348)
    $170.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne Invictus Parfum

    Rabanne

     

    Invictus Parfum

    4.5 out of 5 stars ; 238 reviews4.5(238)
    $157.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Emporio Armani Stronger with You Absolutely
    2 sizes

    ARMANI

     

    Emporio Armani Stronger with You Absolutely

    4.8 out of 5 stars ; 943 reviews4.8(943)
    $110.00 - $135.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Prada Luna Rossa Carbon Eau de Toilette
    3 sizes

    Prada

     

    Luna Rossa Carbon Eau de Toilette

    4.5 out of 5 stars ; 803 reviews4.5(803)
    $108.00 - $136.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Valentino Uomo Born In Roma Yellow Dream Eau de Toilette

    Valentino

     

    Uomo Born In Roma Yellow Dream Eau de Toilette

    4.7 out of 5 stars ; 303 reviews4.7(303)
    $136.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Coach Coach for Men Eau de Parfum
    2 sizes

    Coach

     

    Coach for Men Eau de Parfum

    4.6 out of 5 stars ; 453 reviews4.6(453)
    $95.00 - $130.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • CHANEL BLEU DE CHANEL L'EXCLUSIF
    2 sizes

    CHANEL

     

    BLEU DE CHANEL L'EXCLUSIF

    4.8 out of 5 stars ; 899 reviews4.8(899)
    $205.00 - $275.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Jean Paul Gaultier Le Male Eau de Toilette

    Jean Paul Gaultier

     

    Le Male Eau de Toilette

    4.5 out of 5 stars ; 307 reviews4.5(307)
    $132.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Burberry Hero Parfum
    3 sizes

    Burberry

     

    Hero Parfum

    4.5 out of 5 stars ; 795 reviews4.5(795)
    $163.00 - $238.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Versace Eros Energy Eau De Parfum
    2 sizes

    Versace

     

    Eros Energy Eau De Parfum

    4.5 out of 5 stars ; 27 reviews4.5(27)
    $109.00 - $139.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne Phantom Eau de Parfum Intense
    2 sizes

    Rabanne

     

    Phantom Eau de Parfum Intense

    4.6 out of 5 stars ; 386 reviews4.6(386)
    $117.00 - $150.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Gucci Guilty Love Edition Eau de Parfum for Men
    2 sizes

    Gucci

     

    Guilty Love Edition Eau de Parfum for Men

    4.4 out of 5 stars ; 480 reviews4.4(480)
    $137.00 - $165.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Carolina Herrera Bad Boy Cobalt Elixir
    2 sizes

    Carolina Herrera

     

    Bad Boy Cobalt Elixir

    4.3 out of 5 stars ; 255 reviews4.3(255)
    $144.00 - $182.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • ARMANI Acqua Di Giò Elixir

    ARMANI

     

    Acqua Di Giò Elixir

    4.8 out of 5 stars ; 980 reviews4.8(980)
    $160.00

    Free Gift with purchase

    +3 offers

  • Montblanc Explorer Eau de Parfum
    4 sizes

    Online only

    Montblanc

     

    Explorer Eau de Parfum

    4.8 out of 5 stars ; 360 reviews4.8(360)
    $37.00 - $136.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne Million Gold Eau de Parfum Intense
    3 sizes

    Rabanne

     

    Million Gold Eau de Parfum Intense

    4.3 out of 5 stars ; 423 reviews4.3(423)
    $38.00 - $145.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Ralph Lauren Polo 67 Eau de Toilette
    4 sizes

    Ralph Lauren

     

    Polo 67 Eau de Toilette

    4.8 out of 5 stars ; 1472 reviews4.8(1472)
    $35.00 - $116.00

    Free Gift with purchase

    +3 offers

  • Dior Dior Homme Parfum
    3 sizes

    Dior

     

    Dior Homme Parfum

    4.4 out of 5 stars ; 778 reviews4.4(778)
    $168.00 - $227.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dolce&Gabbana Light Blue Capri In Love Pour Homme Eau de Parfum
    2 sizes

    Dolce&Gabbana

     

    Light Blue Capri In Love Pour Homme Eau de Parfum

    4.4 out of 5 stars ; 88 reviews4.4(88)
    $130.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Hugo Boss BOSS Bottled Beyond Eau de Parfum
    4 sizes

    Hugo Boss

     

    BOSS Bottled Beyond Eau de Parfum

    4.7 out of 5 stars ; 935 reviews4.7(935)
    $36.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Viktor&Rolf Spicebomb Night Vision Eau de Parfum

    Viktor&Rolf

     

    Spicebomb Night Vision Eau de Parfum

    4.5 out of 5 stars ; 168 reviews4.5(168)
    $155.00

    Free Gift with purchase

    +3 offers

  • CHANEL ALLURE HOMME SPORT Eau de Toilette Spray
    2 sizes

    CHANEL

     

    ALLURE HOMME SPORT Eau de Toilette Spray

    4.4 out of 5 stars ; 19 reviews4.4(19)
    $115.00 - $142.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Yves Saint Laurent Y Elixir

    Yves Saint Laurent

     

    Y Elixir

    4.7 out of 5 stars ; 1787 reviews4.7(1787)
    $198.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Yves Saint Laurent L'Homme Eau de Toilette

    Yves Saint Laurent

     

    L'Homme Eau de Toilette

    4.8 out of 5 stars ; 710 reviews4.8(710)
    $130.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Azzaro Forever Wanted Elixir
    2 sizes

    Azzaro

     

    Forever Wanted Elixir

    4.7 out of 5 stars ; 2993 reviews4.7(2993)
    $125.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Jimmy Choo Man Parfum
    2 sizes

    New

    Jimmy Choo

     

    Man Parfum

    $116.00 - $150.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Prada Luna Rossa Carbon Eau de Parfum
    4 sizes

    New

    Prada

     

    Luna Rossa Carbon Eau de Parfum

    4.7 out of 5 stars ; 1076 reviews4.7(1076)
    $35.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Gucci Guilty Parfum Pour Homme
    2 sizes

    Gucci

     

    Guilty Parfum Pour Homme

    4.5 out of 5 stars ; 2539 reviews4.5(2539)
    $163.00 - $199.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Azzaro Forever Wanted Absolu
    2 sizes

    Azzaro

     

    Forever Wanted Absolu

    4.7 out of 5 stars ; 1761 reviews4.7(1761)
    $125.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Code Eau de Parfum
    4 sizes

    ARMANI

     

    Code Eau de Parfum

    4.6 out of 5 stars ; 995 reviews4.6(995)
    $88.00 - $175.00

    Free Gift with purchase

    +3 offers

  • ARMANI Emporio Armani Stronger With You Eau de Toilette
    2 sizes

    ARMANI

     

    Emporio Armani Stronger With You Eau de Toilette

    4.7 out of 5 stars ; 2186 reviews4.7(2186)
    $95.00 - $120.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne Invictus Victory Absolu Parfum Intense
    2 sizes

    Rabanne

     

    Invictus Victory Absolu Parfum Intense

    4.7 out of 5 stars ; 392 reviews4.7(392)
    $144.00 - $183.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Emporio Armani Stronger With You Parfum
    2 sizes

    ARMANI

     

    Emporio Armani Stronger With You Parfum

    4.7 out of 5 stars ; 1058 reviews4.7(1058)
    $120.00 - $145.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • NOYZ The Solid Fragrance - Only Human

    Only at Ulta

    NOYZ

     

    The Solid Fragrance - Only Human

    4.7 out of 5 stars ; 114 reviews4.7(114)
    $42.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • TOM FORD Ombre Leather Parfum
    3 sizes

    TOM FORD

     

    Ombre Leather Parfum

    4.3 out of 5 stars ; 737 reviews4.3(737)
    $67.00 - $300.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Prada L'Homme Eau de Toilette

    Prada

     

    L'Homme Eau de Toilette

    $136.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Ralph Lauren Polo Blue Eau de Toilette
    3 sizes

    Ralph Lauren

     

    Polo Blue Eau de Toilette

    4.5 out of 5 stars ; 4440 reviews4.5(4440)
    $99.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Montblanc Legend Eau de Toilette
    3 sizes

    Montblanc

     

    Legend Eau de Toilette

    4.6 out of 5 stars ; 1660 reviews4.6(1660)
    $37.00 - $112.00

    Free Gift with purchase

    +3 offers

  • Rabanne Phantom Parfum
    2 sizes

    Rabanne

     

    Phantom Parfum

    4.5 out of 5 stars ; 360 reviews4.5(360)
    $132.00 - $172.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Montblanc Legend Eau de Parfum
    3 sizes

    Montblanc

     

    Legend Eau de Parfum

    4.6 out of 5 stars ; 1660 reviews4.6(1660)
    $95.00 - $160.00

    Free Gift with purchase

    +3 offers

  • Ralph Lauren Polo 67 Eau de Parfum Extreme

    Ralph Lauren

     

    Polo 67 Eau de Parfum Extreme

    4.7 out of 5 stars ; 1809 reviews4.7(1809)
    $135.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Viktor&Rolf Spicebomb Extreme Eau de Parfum
    3 sizes

    Viktor&Rolf

     

    Spicebomb Extreme Eau de Parfum

    4.6 out of 5 stars ; 711 reviews4.6(711)
    $35.00 - $155.00

    Free Gift with purchase

    +3 offers

  • Ralph Lauren Polo Black Eau de Toilette

    Ralph Lauren

     

    Polo Black Eau de Toilette

    4.7 out of 5 stars ; 742 reviews4.7(742)
    $116.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dior Dior Homme Eau de Toilette
    3 sizes

    Dior

     

    Dior Homme Eau de Toilette

    4.5 out of 5 stars ; 3366 reviews4.5(3366)
    $112.00 - $171.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • NOYZ 12:00 Eau de Parfum
    2 sizes

    Only at Ulta

    NOYZ

     

    12:00 Eau de Parfum

    4.7 out of 5 stars ; 897 reviews4.7(897)
    $38.00 - $85.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Ralph Lauren Polo Red Eau de Toilette
    3 sizes

    Ralph Lauren

     

    Polo Red Eau de Toilette

    4.7 out of 5 stars ; 1152 reviews4.7(1152)
    $99.00 - $160.00

    Free Gift with purchase

    +3 offers

  • Azzaro Wanted Eau de Parfum
    2 sizes

    Azzaro

     

    Wanted Eau de Parfum

    4.7 out of 5 stars ; 3378 reviews4.7(3378)
    $105.00 - $130.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Burberry Hero Parfum Intense
    2 sizes

    Burberry

     

    Hero Parfum Intense

    4.6 out of 5 stars ; 757 reviews4.6(757)
    $171.00 - $209.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Azzaro Chrome Eau de Toilette
    3 sizes

    Azzaro

     

    Chrome Eau de Toilette

    4.7 out of 5 stars ; 531 reviews4.7(531)
    $55.00 - $145.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Acqua Di Gio Eau de Parfum Intense
    2 sizes

    New

    ARMANI

     

    Acqua Di Gio Eau de Parfum Intense

    4.7 out of 5 stars ; 1130 reviews4.7(1130)
    $90.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Aramis Intuition Eau de Parfum
    3 sizes

    Aramis

     

    Intuition Eau de Parfum

    4.5 out of 5 stars ; 1167 reviews4.5(1167)
    $30.00 - $130.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Clinique Happy For Men Cologne Spray
    2 sizes

    Clinique

     

    Happy For Men Cologne Spray

    4.7 out of 5 stars ; 301 reviews4.7(301)
    $75.00 - $100.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Burberry Hero Elixir de Parfum

    Burberry

     

    Hero Elixir de Parfum

    4.7 out of 5 stars ; 718 reviews4.7(718)
    $199.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Yves Saint Laurent La Nuit de L'Homme Eau de Toilette

    Yves Saint Laurent

     

    La Nuit de L'Homme Eau de Toilette

    4.7 out of 5 stars ; 116 reviews4.7(116)
    $105.00

    Member exclusive! Free choice of 1 tote

    +2 offers

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Cologne for men

Men's cologne adds a distinct dimension to your personality, serving as a silent yet powerful communicator. Not only that, but men’s cologne can also complement your personal style and leave a long-lasting impression. At Ulta Beauty, we offer a selection of top men's colognes, ranging from woody and robust scents to fresh, citrusy notes.

How to apply men’s cologne

While it’s easy to spritz-and-go, there are several ways to apply your cologne, so it lasts longer throughout the day:

  • Immediately apply cologne after showering directly onto dry skin. After a shower your pores are more open, helping the scent absorb deeper.
  • Hold the bottle 3-6 inches from your body. If you spray the bottle too closely, you risk over-applying. Any further, you may under-apply.
  • Apply cologne to warmer areas of the body like pulse points, inner elbows and your neck, to help the scent project and blend with your body’s unique chemistry.

What is a good cologne for men?

Selecting the right cologne is a personal journey. While we believe every cologne we offer is a great choice for men, make sure you choose a fragrance based on your liking. Find the best cologne for you by using our Fragrance Finder tool. Simply share your preferences and we’ll provide you with a choice of colognes we think you’d like best. For more on popular men’s cologne, check out our featured fragrance of the month.

To shop the latest in men’s fragrance, visit an Ulta Beauty near you or browse online.