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  • Messi Fragrances Messi Elixir Parfum Intense

    Only at Ulta

    Messi Fragrances

     

    Messi Elixir Parfum Intense

    4.8 out of 5 stars ; 6 reviews4.8(6)
    sale price $76.00
    list price $95.00
    ($130 value)

    Free Gift with purchase

  • ARMANI Armani Code Parfum
    4 sizes

    Sale

    ARMANI

     

    Armani Code Parfum

    4.8 out of 5 stars ; 2661 reviews4.8(2661)
    sale price $99.00 - $198.00
    list price $100.00 - $198.00

    Free Gift with purchase

  • ARMANI Code Eau de Parfum
    4 sizes

    Sale

    ARMANI

     

    Code Eau de Parfum

    4.6 out of 5 stars ; 995 reviews4.6(995)
    sale price $83.40 - $175.00
    list price $88.00 - $175.00

    Free Gift with purchase

    +1 offers

  • Aramis Intuition Eau de Parfum
    3 sizes

    Sale

    Aramis

     

    Intuition Eau de Parfum

    4.5 out of 5 stars ; 1167 reviews4.5(1167)
    sale price $18.00 - $78.00
    list price $30.00 - $130.00

    Free Gift with purchase

    +1 offers

  • Aramis Intuition by Aramis 2-Piece Gift Set

    Sale

    Aramis

     

    Intuition by Aramis 2-Piece Gift Set

    5 out of 5 stars ; 2 reviews5(2)
    sale price $57.00
    list price $95.00

    Free Gift with purchase

    +1 offers

  • Aramis Intuition by Aramis Intense Cologne
    3 sizes

    Sale

    Aramis

     

    Intuition by Aramis Intense Cologne

    5 out of 5 stars ; 2 reviews5(2)
    sale price $19.20 - $84.00
    list price $32.00 - $140.00

    Free Gift with purchase

    +1 offers

  • Givenchy Gentleman Society Ambrée Eau De Parfum 2-Piece Gift Set

    Online only

    Sale

    Givenchy

     

    Gentleman Society Ambrée Eau De Parfum 2-Piece Gift Set

    5 out of 5 stars ; 1 reviews5(1)
    sale price $101.50
    list price $145.00
    ($176 value)

    Free Gift with purchase

    +1 offers

  • TABBEAU Cedar Light Eau de Parfum
    2 sizes

    Online only

    Sale

    TABBEAU

     

    Cedar Light Eau de Parfum

    sale price $40.00 - $87.00
    list price $40.00 - $145.00
  • TABBEAU Stamen Blues Eau de Parfum
    2 sizes

    Online only

    Sale

    TABBEAU

     

    Stamen Blues Eau de Parfum

    sale price $40.00 - $87.00
    list price $40.00 - $145.00
  • TABBEAU Midas Touch Eau de Parfum
    2 sizes

    Online only

    Sale

    TABBEAU

     

    Midas Touch Eau de Parfum

    sale price $40.00 - $87.00
    list price $40.00 - $145.00
  • TABBEAU Pistachio Éclat Eau de Parfum
    2 sizes

    Online only

    Sale

    TABBEAU

     

    Pistachio Éclat Eau de Parfum

    sale price $24.00 - $87.00
    list price $40.00 - $145.00
  • Vahy Isle of Blanc Perfume

    Online only

    Sale

    Vahy

     

    Isle of Blanc Perfume

    sale price $131.25
    list price $175.00
  • Vahy Luna Perfume

    Online only

    Sale

    Vahy

     

    Luna Perfume

    sale price $131.25
    list price $175.00
  • Vahy Tarkine Perfume

    Online only

    Sale

    Vahy

     

    Tarkine Perfume

    sale price $131.25
    list price $175.00
  • Vahy Ember Haze Perfume

    Online only

    Sale

    Vahy

     

    Ember Haze Perfume

    sale price $131.25
    list price $175.00
  • Vahy Desert Nomad Perfume

    Online only

    Sale

    Vahy

     

    Desert Nomad Perfume

    sale price $131.25
    list price $175.00
  • Vahy Isle of Blanc Travel Spray

    Online only

    Sale

    Vahy

     

    Isle of Blanc Travel Spray

    1 out of 5 stars ; 1 reviews1(1)
    sale price $28.50
    list price $38.00
  • Vahy Midnight Ruze Perfume

    Online only

    Sale

    Vahy

     

    Midnight Ruze Perfume

    sale price $131.25
    list price $175.00
  • Vahy Neon Neroli Perfume

    Online only

    Sale

    Vahy

     

    Neon Neroli Perfume

    3 out of 5 stars ; 2 reviews3(2)
    sale price $131.25
    list price $175.00
  • Vahy Midnight Ruze Travel Spray

    Online only

    Sale

    Vahy

     

    Midnight Ruze Travel Spray

    sale price $28.50
    list price $38.00
  • Vahy Tarkine Travel Spray

    Online only

    Sale

    Vahy

     

    Tarkine Travel Spray

    sale price $28.50
    list price $38.00
  • Vahy Luna Travel Spray

    Online only

    Sale

    Vahy

     

    Luna Travel Spray

    sale price $28.50
    list price $38.00
  • Vahy Neon Neoroli Travel Spray

    Online only

    Sale

    Vahy

     

    Neon Neoroli Travel Spray

    sale price $28.50
    list price $38.00
  • Vahy Desert Nomad Travel Spray

    Online only

    Sale

    Vahy

     

    Desert Nomad Travel Spray

    1 out of 5 stars ; 1 reviews1(1)
    sale price $28.50
    list price $38.00
  • Vahy Ember Haze Travel Spray

    Online only

    Sale

    Vahy

     

    Ember Haze Travel Spray

    sale price $28.50
    list price $38.00
  • Vahy Balanced Encounter Set - Dawn

    Online only

    Sale

    Vahy

     

    Balanced Encounter Set - Dawn

    sale price $33.75
    list price $45.00
  • Vahy Balanced Encounter Set - Dusk

    Online only

    Sale

    Vahy

     

    Balanced Encounter Set - Dusk

    sale price $33.75
    list price $45.00
  • Rosy & Earnest Pistachio Delight Eau de Parfum
    2 sizes

    Online only

    Sale

    Rosy & Earnest

     

    Pistachio Delight Eau de Parfum

    4.1 out of 5 stars ; 43 reviews4.1(43)
    sale price $33.60 - $100.00
    list price $42.00 - $125.00
  • Rosy & Earnest Vanilla Rum Royal Eau de Parfum
    2 sizes

    Online only

    Sale

    Rosy & Earnest

     

    Vanilla Rum Royal Eau de Parfum

    4.6 out of 5 stars ; 45 reviews4.6(45)
    sale price $33.60 - $100.00
    list price $42.00 - $125.00
  • Rosy & Earnest Be Rosy Eau de Parfum
    2 sizes

    Online only

    Sale

    Rosy & Earnest

     

    Be Rosy Eau de Parfum

    4.4 out of 5 stars ; 27 reviews4.4(27)
    sale price $33.60 - $100.00
    list price $42.00 - $125.00
  • Rosy & Earnest Be Earnest Eau de Parfum
    2 sizes

    Online only

    Sale

    Rosy & Earnest

     

    Be Earnest Eau de Parfum

    4.7 out of 5 stars ; 24 reviews4.7(24)
    sale price $33.60 - $100.00
    list price $42.00 - $125.00
  • Afnan Tobacco Rush Eau de Parfum for Men

    Online only

    Sale

    Afnan

     

    Tobacco Rush Eau de Parfum for Men

    sale price $51.00
    list price $60.00
  • Afnan Turathi Blue Eau De Parfum for Men

    Online only

    Sale

    Afnan

     

    Turathi Blue Eau De Parfum for Men

    sale price $42.50
    list price $50.00
  • Afnan 9 Pm Edition For Men

    Online only

    Sale

    Afnan

     

    9 Pm Edition For Men

    sale price $42.50
    list price $50.00
  • Afnan Patchouli On Fire Eau de Parfum for Men

    Online only

    Sale

    Afnan

     

    Patchouli On Fire Eau de Parfum for Men

    sale price $51.00
    list price $60.00
  • Orientica Perfumes Monarch Eau De Parfum

    Online only

    Sale

    Orientica Perfumes

     

    Monarch Eau De Parfum

    sale price $80.00
    list price $100.00
  • Orientica Perfumes Crown Eau De Parfum

    Online only

    Sale

    Orientica Perfumes

     

    Crown Eau De Parfum

    sale price $80.00
    list price $100.00
  • Lovery Luxe Perfume Set for Men

    Online only

    New

    Lovery

     

    Luxe Perfume Set for Men

    sale price $30.60
    list price $61.19
  • DIME No. 1 Cologne Eau de Parfum

    Online only

    DIME

     

    No. 1 Cologne Eau de Parfum

    4.8 out of 5 stars ; 1160 reviews4.8(1160)
    sale price $43.40
    list price $62.00

    Free Gift with purchase

Cologne for men

Men's cologne adds a distinct dimension to your personality, serving as a silent yet powerful communicator. Not only that, but men’s cologne can also complement your personal style and leave a long-lasting impression. At Ulta Beauty, we offer a selection of top men's colognes, ranging from woody and robust scents to fresh, citrusy notes.

How to apply men’s cologne

While it’s easy to spritz-and-go, there are several ways to apply your cologne, so it lasts longer throughout the day:

  • Immediately apply cologne after showering directly onto dry skin. After a shower your pores are more open, helping the scent absorb deeper.
  • Hold the bottle 3-6 inches from your body. If you spray the bottle too closely, you risk over-applying. Any further, you may under-apply.
  • Apply cologne to warmer areas of the body like pulse points, inner elbows and your neck, to help the scent project and blend with your body’s unique chemistry.

What is a good cologne for men?

Selecting the right cologne is a personal journey. While we believe every cologne we offer is a great choice for men, make sure you choose a fragrance based on your liking. Find the best cologne for you by using our Fragrance Finder tool. Simply share your preferences and we’ll provide you with a choice of colognes we think you’d like best. For more on popular men’s cologne, check out our featured fragrance of the month.

To shop the latest in men’s fragrance, visit an Ulta Beauty near you or browse online.