Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
or
Summary
Fresh, elegant, and quietly confident. Be Earnest layers rhubarb and crisp apple with soft florals and grounding woods for a clean, unisex scent that feels serene and beautifully distinctive.
Features
- EWG Verified™ — meets strict standards for health, safety, and transparency
- Leaping Bunny Certified — globally recognized cruelty-free standard
- Vegan — made without animal-derived ingredients
- Created in collaboration with award-winning Master Perfumer Nathalie Feisthauer
Key Notes
- Top: Rhubarb, Apple
- Heart: Floral
- Base: Fir Balsam, Cedarwood, Musk
Fragrance Family
- Woody Fresh
Item 77001906
Apply to pulse points. Avoid rubbing or dabbing, as this can break down the fragrance. For longer wear, apply to well-moisturized skin.
Alcohol Denat., Fragrance (Parfum), Water (Aqua). All Fragrance Ingredients: Alcohol Denat., Water (Aqua), Methyl Dihydrojasmonate (24851-98-7), 1,2,3,4,5,6,7,8-Octahydro-2,3,8,8-Tetramethyl-2-Naphthyl-Ethanone (54464-57-2), Ethylene Brassylate (105-95-3), Triethyl Citrate (77-93-0), Ethyl Linalool (10339-55-6), Phenethyl Alcohol (60-12-8), Gamma Undecalactone (104-67-6), Cyclamen Aldehyde (103-95-7), 2-(2,2,7,7-Tetramethyl-5-Tricyclo[6.2.1.01,6]Undec-5-Enyl)Propan-1-Ol (929625-08-1), Oxacycloheptadec-10-En-2-One (28645-51-4), 8-Alpha,12-Oxido-13,14,15,16-Tetranorlabdane (6790-58-5), Amyris Balsamifera (Sandalwood) Essential Oil (8015-65-4), Citrus Bergamia (8007-75-8), Formaldehyde Cyclopdecyl Ethyl Acetal (58567-11-6) A Safe Fragrance Ingredient With Woody Notes — Not Related To The Preservative Formaldehyde, Juniperus Virginiana (Virginia Red Cedar) Oil (8000-27-9), Pogostemon Cablin (Patchouli) Leaf Extract (84238-39-1), Abies Balsamea (Balsam Canada) Extract (8024-15-5), 2-(1-(3’,3’-Dimethyl-1’-Cyclohexyl)Ethoxy)-2-Methyl Propyl Propanoate (141773-73-1), Methylcyclopentadecenone (82356-51-2), 6-Ethylideneoctahydro-5,8-Methano-2h-Benzo-1-Pyran (93939-86-7), Tinogard Tt (6683-19-8), 2,4-Dimethyl-3-Cyclohexene Carboxaldehyde (68039-49-6), 2-T-Butylcyclohexyl Acetate (88-41-5).
Shipping Restrictions : This item cannot be shipped via air.
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Bridgerton
Dearest Tempting Peach Eau de Parfum
BETTER WORLD FRAGRANCE HOUSE
Cloudar Eau de Parfum
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Bridgerton
Dearest Tempting Peach Eau de Parfum
CHANEL
BLEU DE CHANEL Eau de Parfum Spray
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Soft, clean fragrance
This is one of those fragrances that feels really easy to wear but still a little different from the usual fruity florals. The opening is fresh and slightly tart — you get that crisp apple and rhubarb right away, which keeps it from being overly sweet. It feels clean and bright without going into "s...
Most Helpful Critical Review
not my favorite perfume but i like!
Just received this product and it's ok! It's very fresh smelling but also a little reminiscent of my grandmother.
24 results
Quiet Confidence in a bottle!
Reviewed at
Be Earnest feels composed from the very beginning. This fragrance has no rush to impress, no need to announce itself; it simply settles in and stays true to itself. What I enjoy most is the sense of balance it brings. It reminds me of people who are comfortable in their own skin, who don't need to speak the loudest to be noticed. The kind of fragrance that feels appropriate whether you're starting a busy day or taking a moment for yourself.
Awesome!
Reviewed at
Not too strong as I don't usually wear perfume. Also really like that it is EWG verified so it is clean and safe.
Fresh, clean scent that's easy to wear
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I received the Be Earnest Eau de Parfum to try, and overall it's a really nice everyday fragrance. The opening is fresh and slightly tart - I definitely notice the apple and rhubarb right away, which gives it a clean, almost crisp feel without being too sweet. As it settles, it softens into a light floral with a bit of warmth from the woods and musk. What I like most is how easy it is to wear. It feels very "put together" but not overpowering, and it works well for daytime or even casual evenings. I've been reaching for it on days when I want something light and clean rather than a strong statement fragrance. The only downside for me is the longevity. It sits pretty close to the skin and I do find myself reapplying if I want to keep smelling it throughout the day, which seems to be a common experience with this scent. Overall, it's a beautiful, subtle fragrance - especially if you prefer soft, fresh scents over anything heavy or intense.
Be Earnest 50ml is THAT fragrance
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Be Earnest 50ml is THAT fragrance 🤍 Clean, soft, and expensive-smelling without being too strong. Lasts all day and gets compliments every time I wear it ✨ Perfect for everyday but still gives "put together" energy.
Love
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I didn't expect Be Earnest EDP to impress me as much as it did. It opens with a clean, fresh brightness that feels polished without being sharp. As it settles, a smooth, slightly warm depth comes through, making it feel refined yet easygoing. It's versatile enough for both work and casual settings, which I really appreciate. On my skin, it lasts several hours and stays fairly close, creating a subtle, personal scent bubble. What stands out most is how effortless it feels and quietly confident, never overpowering, and always put together. It's not the boldest fragrance I own, but it's one I keep reaching for.
