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  • Yves Saint Laurent MYSLF Le Parfum
    6 sizes

    Yves Saint Laurent

     

    MYSLF Le Parfum

    4.7 out of 5 stars ; 1955 reviews4.7(1955)
    $39.00 - $232.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • BETTER WORLD FRAGRANCE HOUSE Summer Mink Eau de Parfum
    4 sizes

    BETTER WORLD FRAGRANCE HOUSE

     

    Summer Mink Eau de Parfum

    4.6 out of 5 stars ; 523 reviews4.6(523)
    $38.00 - $152.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dior Sauvage Elixir
    3 sizes

    Online only

    Dior

     

    Sauvage Elixir

    4.6 out of 5 stars ; 4578 reviews4.6(4578)
    $199.00 - $330.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Valentino Uomo Born in Roma Intense Eau de Parfum
    2 sizes

    Valentino

     

    Uomo Born in Roma Intense Eau de Parfum

    4.7 out of 5 stars ; 1972 reviews4.7(1972)
    $132.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Valentino Uomo Born in Roma Purple Melancholia Eau de Toilette
    2 sizes

    Valentino

     

    Uomo Born in Roma Purple Melancholia Eau de Toilette

    4.7 out of 5 stars ; 1604 reviews4.7(1604)
    $110.00 - $136.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Azzaro The Most Wanted Eau de Parfum Intense
    3 sizes

    Azzaro

     

    The Most Wanted Eau de Parfum Intense

    4.7 out of 5 stars ; 4030 reviews4.7(4030)
    $35.00 - $135.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Jean Paul Gaultier Le Male Le Parfum
    3 sizes

    Jean Paul Gaultier

     

    Le Male Le Parfum

    4.6 out of 5 stars ; 692 reviews4.6(692)
    $37.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Jean Paul Gaultier Le Beau Le Parfum
    3 sizes

    Jean Paul Gaultier

     

    Le Beau Le Parfum

    4.5 out of 5 stars ; 10 reviews4.5(10)
    $40.00 - $169.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Carolina Herrera Bad Boy Cobalt Eau de Parfum
    3 sizes

    Carolina Herrera

     

    Bad Boy Cobalt Eau de Parfum

    4.6 out of 5 stars ; 434 reviews4.6(434)
    $39.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • NOYZ Unmute Eau de Parfum
    2 sizes

    Only at Ulta

    NOYZ

     

    Unmute Eau de Parfum

    4.5 out of 5 stars ; 872 reviews4.5(872)
    $38.00 - $85.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne 1 Million Elixir

    Rabanne

     

    1 Million Elixir

    4.6 out of 5 stars ; 922 reviews4.6(922)
    $168.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Giorgio Armani Stronger With You Powerfully Eau de Parfum
    3 sizes

    ARMANI

     

    Giorgio Armani Stronger With You Powerfully Eau de Parfum

    4.8 out of 5 stars ; 1032 reviews4.8(1032)
    $35.00 - $130.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne 1 Million Eau de Toilette
    4 sizes

    Online only

    Rabanne

     

    1 Million Eau de Toilette

    4.5 out of 5 stars ; 1004 reviews4.5(1004)
    $35.00 - $172.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Valentino Uomo Born In Roma Green Stravaganza Eau De Toilette
    2 sizes

    Valentino

     

    Uomo Born In Roma Green Stravaganza Eau De Toilette

    4.7 out of 5 stars ; 1872 reviews4.7(1872)
    $110.00 - $136.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Rabanne Invictus Victory Elixir Parfum Intense
    2 sizes

    Rabanne

     

    Invictus Victory Elixir Parfum Intense

    4.6 out of 5 stars ; 300 reviews4.6(300)
    $138.00 - $176.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dolce&Gabbana The One for Men Eau de Parfum
    4 sizes

    Dolce&Gabbana

     

    The One for Men Eau de Parfum

    4.6 out of 5 stars ; 401 reviews4.6(401)
    $38.00 - $185.00

    Free Gift with purchase

    +5 offers

  • Gucci Guilty Pour Homme Eau de Parfum
    4 sizes

    Gucci

     

    Guilty Pour Homme Eau de Parfum

    4.5 out of 5 stars ; 2539 reviews4.5(2539)
    $37.00 - $205.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Versace Eros Eau de Parfum
    2 sizes

    Versace

     

    Eros Eau de Parfum

    4.6 out of 5 stars ; 504 reviews4.6(504)
    $139.00 - $190.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Versace Eros Flame Eau de Parfum
    2 sizes

    Versace

     

    Eros Flame Eau de Parfum

    4.4 out of 5 stars ; 431 reviews4.4(431)
    $109.00 - $139.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Yves Saint Laurent Y Eau de Parfum Intense
    2 sizes

    Yves Saint Laurent

     

    Y Eau de Parfum Intense

    4.7 out of 5 stars ; 2896 reviews4.7(2896)
    $150.00 - $180.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Armani Code Parfum
    4 sizes

    ARMANI

     

    Armani Code Parfum

    4.8 out of 5 stars ; 2661 reviews4.8(2661)
    $100.00 - $198.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Prada Luna Rossa Black Eau de Parfum
    2 sizes

    Prada

     

    Luna Rossa Black Eau de Parfum

    4.3 out of 5 stars ; 1031 reviews4.3(1031)
    $150.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Jimmy Choo Man Intense Eau de Toilette

    Jimmy Choo

     

    Man Intense Eau de Toilette

    4.7 out of 5 stars ; 70 reviews4.7(70)
    $128.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • TOM FORD OmbrĂ© Leather Eau de Parfum
    3 sizes

    TOM FORD

     

    Ombré Leather Eau de Parfum

    4.4 out of 5 stars ; 2319 reviews4.4(2319)
    $55.00 - $240.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dior Sauvage Eau Forte Parfum
    2 sizes

    Dior

     

    Sauvage Eau Forte Parfum

    4.6 out of 5 stars ; 1605 reviews4.6(1605)
    $168.00 - $199.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Carolina Herrera Bad Boy Eau de Toilette
    2 sizes

    Carolina Herrera

     

    Bad Boy Eau de Toilette

    4.6 out of 5 stars ; 567 reviews4.6(567)
    $104.00 - $131.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • ARMANI Emporio Armani Stronger with You Absolutely
    2 sizes

    ARMANI

     

    Emporio Armani Stronger with You Absolutely

    4.8 out of 5 stars ; 943 reviews4.8(943)
    $110.00 - $135.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Valentino Uomo Born In Roma Yellow Dream Eau de Toilette

    Valentino

     

    Uomo Born In Roma Yellow Dream Eau de Toilette

    4.7 out of 5 stars ; 303 reviews4.7(303)
    $136.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Coach Coach for Men Eau de Parfum
    2 sizes

    Coach

     

    Coach for Men Eau de Parfum

    4.6 out of 5 stars ; 453 reviews4.6(453)
    $95.00 - $130.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Rabanne Phantom Eau de Parfum Intense
    2 sizes

    Rabanne

     

    Phantom Eau de Parfum Intense

    4.6 out of 5 stars ; 386 reviews4.6(386)
    $117.00 - $150.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne Million Gold Eau de Parfum Intense
    3 sizes

    Rabanne

     

    Million Gold Eau de Parfum Intense

    4.4 out of 5 stars ; 422 reviews4.4(422)
    $38.00 - $145.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dior Dior Homme Parfum
    3 sizes

    Online only

    Dior

     

    Dior Homme Parfum

    4.4 out of 5 stars ; 778 reviews4.4(778)
    $168.00 - $227.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dolce&Gabbana Light Blue Capri In Love Pour Homme Eau de Parfum
    2 sizes

    Dolce&Gabbana

     

    Light Blue Capri In Love Pour Homme Eau de Parfum

    4.4 out of 5 stars ; 88 reviews4.4(88)
    $130.00 - $160.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Viktor&Rolf Spicebomb Night Vision Eau de Parfum

    Viktor&Rolf

     

    Spicebomb Night Vision Eau de Parfum

    4.5 out of 5 stars ; 168 reviews4.5(168)
    $155.00

    Free Gift with purchase

    +3 offers

  • Yves Saint Laurent Y Elixir

    Yves Saint Laurent

     

    Y Elixir

    4.7 out of 5 stars ; 1787 reviews4.7(1787)
    $198.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Jimmy Choo Man Parfum
    2 sizes

    New

    Jimmy Choo

     

    Man Parfum

    $116.00 - $150.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Prada Luna Rossa Carbon Eau de Parfum
    4 sizes

    New

    Prada

     

    Luna Rossa Carbon Eau de Parfum

    4.7 out of 5 stars ; 1075 reviews4.7(1075)
    $35.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Azzaro Forever Wanted Absolu
    2 sizes

    Azzaro

     

    Forever Wanted Absolu

    4.7 out of 5 stars ; 1729 reviews4.7(1729)
    $125.00 - $155.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Code Eau de Parfum
    4 sizes

    ARMANI

     

    Code Eau de Parfum

    4.6 out of 5 stars ; 995 reviews4.6(995)
    $88.00 - $175.00

    Free Gift with purchase

    +3 offers

  • ARMANI Emporio Armani Stronger With You Eau de Toilette
    2 sizes

    ARMANI

     

    Emporio Armani Stronger With You Eau de Toilette

    4.7 out of 5 stars ; 2186 reviews4.7(2186)
    $95.00 - $120.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Rabanne Invictus Victory Absolu Parfum Intense
    2 sizes

    Rabanne

     

    Invictus Victory Absolu Parfum Intense

    4.7 out of 5 stars ; 392 reviews4.7(392)
    $144.00 - $183.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • ARMANI Emporio Armani Stronger With You Parfum
    2 sizes

    ARMANI

     

    Emporio Armani Stronger With You Parfum

    4.7 out of 5 stars ; 1058 reviews4.7(1058)
    $120.00 - $145.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • TOM FORD Ombre Leather Parfum
    3 sizes

    TOM FORD

     

    Ombre Leather Parfum

    4.3 out of 5 stars ; 737 reviews4.3(737)
    $67.00 - $300.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Viktor&Rolf Spicebomb Extreme Eau de Parfum
    3 sizes

    Viktor&Rolf

     

    Spicebomb Extreme Eau de Parfum

    4.6 out of 5 stars ; 711 reviews4.6(711)
    $35.00 - $155.00

    Free Gift with purchase

    +3 offers

  • NOYZ 12:00 Eau de Parfum
    2 sizes

    Only at Ulta

    NOYZ

     

    12:00 Eau de Parfum

    4.7 out of 5 stars ; 897 reviews4.7(897)
    $38.00 - $85.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Ralph Lauren Polo Red Eau de Toilette
    3 sizes

    Ralph Lauren

     

    Polo Red Eau de Toilette

    4.7 out of 5 stars ; 1152 reviews4.7(1152)
    $99.00 - $160.00

    Free Gift with purchase

    +3 offers

  • Burberry Hero Elixir de Parfum

    Burberry

     

    Hero Elixir de Parfum

    4.7 out of 5 stars ; 718 reviews4.7(718)
    $199.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Yves Saint Laurent La Nuit de L'Homme Eau de Toilette

    Yves Saint Laurent

     

    La Nuit de L'Homme Eau de Toilette

    4.7 out of 5 stars ; 116 reviews4.7(116)
    $105.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Montblanc Montblanc Explorer Extreme Parfum
    2 sizes

    Montblanc

     

    Montblanc Explorer Extreme Parfum

    4.7 out of 5 stars ; 484 reviews4.7(484)
    $112.00 - $146.00

    Free Gift with purchase

    +3 offers

  • Coach Pure Platinum Parfum
    2 sizes

    New

    Coach

     

    Pure Platinum Parfum

    4.7 out of 5 stars ; 419 reviews4.7(419)
    $100.00 - $135.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Viktor&Rolf Spicebomb Mini Cologne Gift Set

    Viktor&Rolf

     

    Spicebomb Mini Cologne Gift Set

    4.7 out of 5 stars ; 376 reviews4.7(376)
    $30.00
    ($50 value)

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Yves Saint Laurent L'Homme Le Parfum

    Yves Saint Laurent

     

    L'Homme Le Parfum

    4.4 out of 5 stars ; 92 reviews4.4(92)
    $160.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dolce&Gabbana The One For Men Eau de Toilette

    Dolce&Gabbana

     

    The One For Men Eau de Toilette

    4.7 out of 5 stars ; 149 reviews4.7(149)
    $112.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Dolce&Gabbana K by Dolce&Gabbana Parfum

    Dolce&Gabbana

     

    K by Dolce&Gabbana Parfum

    4.5 out of 5 stars ; 108 reviews4.5(108)
    $190.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Dior Fahrenheit Eau de Toilette
    2 sizes

    Dior

     

    Fahrenheit Eau de Toilette

    4.4 out of 5 stars ; 84 reviews4.4(84)
    $112.00 - $135.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Rabanne Million Gold Elixir
    2 sizes

    Rabanne

     

    Million Gold Elixir

    4.6 out of 5 stars ; 215 reviews4.6(215)
    $142.00 - $182.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Ralph Lauren Polo Red Eau de Parfum Extreme
    3 sizes

    Ralph Lauren

     

    Polo Red Eau de Parfum Extreme

    4.6 out of 5 stars ; 1667 reviews4.6(1667)
    $35.00 - $135.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • NOYZ The Solid Fragrance - Unmute

    Only at Ulta

    NOYZ

     

    The Solid Fragrance - Unmute

    4.7 out of 5 stars ; 188 reviews4.7(188)
    $42.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Dior Dior Homme Sport Eau de Toilette
    3 sizes

    Dior

     

    Dior Homme Sport Eau de Toilette

    4.6 out of 5 stars ; 1641 reviews4.6(1641)
    $114.00 - $187.00

    Member exclusive! Free choice of 1 tote

    +3 offers

  • Prada Luna Rossa Ocean Le Parfum
    3 sizes

    Prada

     

    Luna Rossa Ocean Le Parfum

    4.6 out of 5 stars ; 937 reviews4.6(937)
    $36.00 - $186.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Givenchy Gentleman Eau de Parfum RĂ©serve PrivĂ©e
    3 sizes

    Givenchy

     

    Gentleman Eau de Parfum Réserve Privée

    4.6 out of 5 stars ; 472 reviews4.6(472)
    $130.00 - $225.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • TOM FORD Eau D'Ombre Leather Eau de Toilette
    3 sizes

    TOM FORD

     

    Eau D'Ombre Leather Eau de Toilette

    5 out of 5 stars ; 7 reviews5(7)
    $45.00 - $200.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • TOM FORD Noir Extreme Eau de Parfum
    2 sizes

    TOM FORD

     

    Noir Extreme Eau de Parfum

    4.6 out of 5 stars ; 717 reviews4.6(717)
    $165.00 - $240.00

    Member exclusive! Free choice of 1 tote

    +2 offers

  • Versace Eros Najim Parfum
    2 sizes

    Versace

     

    Eros Najim Parfum

    5 out of 5 stars ; 1 reviews5(1)
    $135.00 - $170.00

    Member exclusive! Free choice of 1 tote

    +2 offers

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Cologne for men

Men's cologne adds a distinct dimension to your personality, serving as a silent yet powerful communicator. Not only that, but men’s cologne can also complement your personal style and leave a long-lasting impression. At Ulta Beauty, we offer a selection of top men's colognes, ranging from woody and robust scents to fresh, citrusy notes.

How to apply men’s cologne

While it’s easy to spritz-and-go, there are several ways to apply your cologne, so it lasts longer throughout the day:

  • Immediately apply cologne after showering directly onto dry skin. After a shower your pores are more open, helping the scent absorb deeper.
  • Hold the bottle 3-6 inches from your body. If you spray the bottle too closely, you risk over-applying. Any further, you may under-apply.
  • Apply cologne to warmer areas of the body like pulse points, inner elbows and your neck, to help the scent project and blend with your body’s unique chemistry.

What is a good cologne for men?

Selecting the right cologne is a personal journey. While we believe every cologne we offer is a great choice for men, make sure you choose a fragrance based on your liking. Find the best cologne for you by using our Fragrance Finder tool. Simply share your preferences and we’ll provide you with a choice of colognes we think you’d like best. For more on popular men’s cologne, check out our featured fragrance of the month.

To shop the latest in men’s fragrance, visit an Ulta Beauty near you or browse online.