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Free Gift with purchase
Free Ultimate Repair Night Hair Serum with $55 Wella purchase (valid thru 11.28.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Earn points on this purchase.
Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Review Snapshot
by PowerReviews
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Good conditioner for colored hair
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have loved using this conditioner overall . It has worked very well on my colored hair . I have been using it for about a week and noticed that my hair feels softer and more hydrated . I also notice I'm having less breakage and split ends . My hair feels softer much softer and easier to manage . I would buy this again .
I'm not sure how I feel about this
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or running while in the wash. In regards to moisture it does leave hair feeling soft and healthy. But does it do it more than others ? It's the same as other moisture safe shampoos. Scent is very fragrant/ perfumey, but luckily it doesn't last long once dry. For a sulfate free shampoo it has a great lather, I think that was the most impressive part. Overall if you're looking for metal detoxing, sulfate free, color safe, and are a fan of Wella go for it. But honestly I think you can find something similar and better.
Lightweight Shine Boost for Color-Treate
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This spray adds glossy finish without making hair feel glossy or sticky. It is lightweight and easy to apply, giving soft healthy looking hair.
Love this shampoo!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
While I didn't have the conditioner to use with the shampoo, I thought this product cleansed my hair really well and made it feel thicker. I was surprised at how small the bottle was for the price, though. That's one downside. You do not need to use a lot of it to get good cleansing power, but still pricey for what you get!
Shiny hair!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This gives my hair a nice shine and really brings out the light tones in my hair in the sun. It has a strong fragrance which I enjoy, and I find it lingers well. It comes out very thick but I find it seems to spread thinner than expected, so I use a generous sized dollop when applying. It makes styling my hair easy and seems to hold a curl nicely!
