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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
|
Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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$70.00
or
Offers
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Free Gift with purchase
Free Gift with purchase
Free Ultimate Repair Night Hair Serum with $55 Wella purchase (valid thru 11.28.26 in-store or shipped orders only; pickup and same-day delivery not eligible. While quantities last; in-store availability may vary)
Earn points on this purchase.
Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
Color Protecting Shampoo
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The shampoo did a good job keeping the color in my hair bright and shiny. However, that's the only aspect I liked about it. The scent was too strong of a perfume smell for me. The shampoo didn't get very sudsy and needed two applications to feel like my hair was fully cleaned. It didn't give my hair much volume either. I felt my hair flattened relatively quickly throughout the day.
My hair is so soft!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I started using this conditioner and absolutely love it!! My hair has been thinning and breaking for some time. I can say without a doubt that I have lost less hair in the shower!! I would definitely recommend this conditioner!!
Soft hair I love it
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This made my hair super soft and shiny. I dye my hair every couple weeks at the salon and it has helped keep the color looking nice and fresh. I have very oily hair so it does make my hair slightly oily but overall it's a good product.
Better for My Hair and Works!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I really enjoyed this shampoo! My hair is colored and I noticed that the color in my hair stayed pretty well using this shampoo! Usually I have to use purple shampoo to keep it maintained! I will most likely be purchasing this again!
Great smell and great shine!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I loved adding this product to my daily styling routine. The smell of this product is amazing in comparison to competitor shine sprays. I prefer aerosol sprays in lieu of the spray applicator for this product and found that when this product arrived some leaked in the box. Three sprays was sufficient to make my hair have a glow that lasted all day. After using heat for styling my hair, it did well adding and maintaining moisture when used. My hair was very soft and not greasy after use, and I look forward to testing more products by Wella in the future. I received this product in exchange for an honest review.
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