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Benefits Color vibrancy & revitalized hair |
Benefits Repairs Damaged Hair |
Benefits Nourishing frizz control & UV protection |
Benefits Intense wash-off repair & smoothness |
Benefits Color protection formulas for fine & coarse hair |
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Texture Cream |
Texture Lightweight Spray |
Texture Oil Serum |
Texture Thick cream |
Texture Thick cream |
|
Technology Glycine & B5 |
Technology AHA and Omega-9 |
Technology Squalane & Omega-9 |
Technology Metal Purifier & Amino Acids |
Technology Antioxidant Shield |
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Hair Type Color Treated Hair |
Hair Type For All Hair Types |
Hair Type Frizzy Hair |
Hair Type Damaged Hair |
Hair Type Coarse & Fine Colored Hair |
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For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
For Colored Hair ✓ |
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Summary
Wella Professionals Ultimate Color Shampoo is a scalp-soothing, sulfate-free shampoo that gently cleanses & protects color. Ultimate Color is formulated with glycine & metal purifier to help protect hair against damage due to free radicals, and B5 to lock in moisture.
Benefits
- Gentle cleansing to minimize color fade*
- Color vibrancy for up to 10 weeks**
- 73% consumers agree scalp comfort is improved after 1st use**
- Helps to detox hair from color-distorting metals
- Revitalized hair from first wash
- *vs non-conditioning shampoo
- **With regular use of Ultimate Color regimen from salon to home
- ***Based on external consumer agreement study
Features
- Patented technology
- Formulated with Metal Purifier, Glycine and B5
- Dermatologically tested
- pH balanced formula
- Color safe
- *Wella company is a member of the International Collaboration on Cosmetics Safety
Item 2650901
Apply to damp hair & scalp, lather. Massage, rinse and repeat if necessary.
Water, Sodium Cocoyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Panthenol, Sodium Benzoate, Sodium Chloride, Polyquaternium-10, Citric Acid, Allantoin, Glycine, Sodium Citrate, Sodium Cocoate, Trisodium Ethylenediamine Disuccinate, Edta, Glyceryl Oleate, Aloe Barbadensis Leaf Juice, Tetramethyl Acetyloctahydronaphthalenes, Malic Acid, Linalool, Limonene, Hydroxycitronellal, Vanillin, Linalyl Acetate, Histidine, Coumarin, Citrus Aurantium Peel Oil, Oleic Acid, Squalane, Ascorbic Acid, Potassium Sorbate, Sodium Sulfite, Lecithin, Ascorbyl Palmitate, Tocopherol, Hydrogenated Palm Glycerides Citrate, Sodium Xylenesulfonate.
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Reviews
Write A REVIEW
Review Snapshot
by PowerReviews
282 ReviewsWrite a Review
93%
Ratings Distribution
Hair Type
Most Helpful Positive Review
Color‑Safe, Bold‑Hair Approved
I've got vibrant purple hair, and if you live in the fantasy-color world, you already know the heartbreak: most shampoos strip it out instantly. Even the expensive salon ones usually fade me in two washes. But Wella Pro Care ULTIMATE COLOR Sulfate-Free Shampoo? It actually protected my color. Like.....
Versus
Most Helpful Critical Review
I'm not sure how I feel about this
I received this shampoo in exchange for an honest review. Quite honestly I'm rather indifferent. I do have color treated hair, it's red, which fades rather fast. I try to use color safe shampoos. This one compared to others that are "color safe" works about the same, I don't see less color fading or...
282 results
So soft!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This product did wonders for my dry highlighted hair. It detangled without making my hair too heavy. The smell is really nice too. After I blow dry my hair it's soft and shiny. I can't stop touching it.
Smooth and silky
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This is an interesting type of product that I have not used before. I like the concept and do think it performed well. The spray is strong and does spread a lot of product. Thin hair people just be cautious while spraying. I do think it added a healthy shine to my hair and would use this product in the future.
Makes my hair color last longer!
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I have very long wavy/curly semi course hair. I have been coloring my hair for the last decade. I always have issues with my color fading. I have tried numerous shampoo and conditioner combos that promise to help with this issue!. I am really enjoying this new Wella color care conditioner. First of all, as I was applying it I noticed that it smells incredible.! It goes on very smooth and silky. I'll leave mine on for a couple minutes before rinsing. I usually have a hard time brushing my hair out because of the length. This product seems to make it softer and easier to detangle. My hair color looks more vibrant than before! I appreciate this formula being anti porosity! It actively seals the hair cuticle to keep artificial colors, trapped inside the hair shaft. So that makes sense while my hair looks more vibrant! This conditioner is doing what it says it will do. I will definitely be repurchasing and adding the shampoo to my routine.
Keeps Color and Softness
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I am so incredibly impressed with the way this conditioner has improved the look and feel of my hair. I dye my own hair, and I have had no fading color. I try to only dye my hair once a month, so I wanted to make sure that I tried the conditioner after I had freshly colored it. It was leaving my hair wonderfully soft and conditioned before I re-colored my hair. After I retreated my hair with dye, the color remained beautiful. There was no stripping or fading of my brown. My strands feel so soft, even after just simply air drying (which is my normal everyday method).
Good Overall Product
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
The product was good, it got the job done, my hair did feel soft afterwards, it went on smoothly and you did not need a lot. My only thing is the smell is a little strong, I would recommend this product because everyone's smell preference is different!
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